Clearscope Webinars

Clearscope Webinars

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Clearscope Webinars episodes

  • 8 Need to Know GA4 Tips SEOs: Nitesh Sharoff (Growth Runner)

    Nitesh Sharoff of Growth Runner joined us for a webinar on the 8 Google Analytics 4 tips for SEOs. Nitesh is an analytics expert with over seven years of Data & Analytics experience.

    Links to additional resources & slides: https://www.clearscope.io/webinars/2023-07-8-need-to-know-ga4-tips-seos-nitesh-sharoff 

    Timestamps:

    0:00 Intro

    ________

    Subscribe for more videos on content and SEO.

    https://www.youtube.com/clearscope?sub_confirmation=1

    About Nitesh Sharoff:

    Nitesh has worked in Data & Analytics for over 7+ years and has advised startups and enterprise customers, including Ramp, NET-A-PORTER, Stanley Black & Decker, and 60+ others. If he's not helping build analytics infrastructures, you'll find him showing off his ninja chopping skills in the kitchen.

    Follow Nitesh on LinkedIn: https://www.linkedin.com/in/nitesh-sharoff/

    About Growth Runner:

    Growth Runner is a data & analytics consultancy focused on aiding companies track their behavioral user data, produce insights using the data and train people on how to use the industry tools.


    41 min
  • Ultimate SEO Hacks for 2023: Eric Siu (Single Grain)

    Join Eric Siu of Single Grain for a webinar on the Ultimate SEO Hacks for 2023 to dominate search rankings.

    Eric shared:
    • Top SEO shortcuts to use today
    • How to leverage AI to scale your SEO efforts
    • How to scale content growth
    • How to outsource and scale your content team
    • Plus, SEO quick wins
    Links to additional resources & slides: https://www.clearscope.io/webinars/ultimate-seo-hacks-for-2023-eric-siu
    Timestamps:
    0:00 Intro
    ________
    Subscribe for more videos on content and SEO.
    https://www.youtube.com/clearscope?sub_confirmation=1
    About Eric Siu:
    Eric is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
    Eric also hosts a marketing mastermind where the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
    He also speaks around the world on marketing, SaaS, and business. Eric is also a member of communities such as YPO and TED.
    Follow Eric on LinkedIn (https://www.linkedin.com/in/ericosiu/) and Twitter (https://twitter.com/ericosiu)
    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
    Follow us on:
    YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
    Twitter 👉 https://twitter.com/clearscope
    LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
    Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    50 min
  • May the Outreach Be With You! How to Create Stellar Email Templates: Bibi Raven (BibiBuzz)

    Join guest speaker Bibi Raven (aka Bibi The Link Builder), founder of Bibibuzz for a webinar on how to create stellar email templates.

    Bibi shared how she approaches creating stellar email templates with her 3 step process. She shares her favorite tools and gives feedback on several audience member’s emails.
    Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-write-a-good-outreach-email-bibi-raven
    About Bibi Raven:
    Bibi the Link Builder is the founder of Bibibuzz, a link-building agency that spans the globe. She dreams up content ideas that lure passive links and charm link prospects with creative outreach for guest posts. She loves training link builders and wrote the foreword for Ahrefs’ book ‘SEO for Beginners’. You can find her stuff on Search Engine Journal, Pitchbox, Authority Hackers, and much more. Or watch her talk at industry conferences like BrightonSEO, SEO on the Beach, and Chiang Mai SEO.
    Follow Bibi on Twitter: https://twitter.com/BibiBuzzCom
    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
    Follow us on:
    YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
    Twitter 👉 https://twitter.com/clearscope
    LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
    Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    57 min
  • Search Generative Experience (SGE) Roundtable with Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, & Mike King

    This week, we hosted a Search Generative Experience (SGE) roundtable with some of the brightest minds in SEO including Aleyda Solis, Bernard Huang, Gaetano Nino Dinardi, Kevin Indig, Dr. Marie Haynes, and Mike King.


    And the conversation was top-notch!


    We discussed what is SGE, the effects of SGE, future with SGE and AI content, and finally privacy concerns.


    Links to additional resources & slides: https://www.clearscope.io/webinars/search-generative-experience-roundtable-discussion


    About Aleyda Solis:

    Aleyda is an International SEO Consultant and founder of Orainti, a highly specialized, boutique SEO consultancy.

    She’s a popular blogger, speaker, and author of “SEO, Las Claves Esenciales”. Her writings have been published in Search Engine Land, Search Engine Journal, and Moz.

    She is also the host of the Youtube video series “Crawling Mondays” where she shares actionable SEO tips.

    Follow Aleyda on Twitter: https://twitter.com/aleyda 

    About Gaetano Nino Dinardi:

    Gaetano is a Growth Advisor for many software companies including Cognism, Alyce, and DataGrail. Previously he was the VP of Growth at Aura. 

    He’s also a music producer and has worked with major artists like Fat Joe & Shaggy.

    Follow Gaetano on Twitter: https://twitter.com/gaetano_nyc 

    About Kevin Indig:

    Kevin is a strategic Growth Advisor, creator of the Growth Memo newsletter, and host of the Tech Bound podcast. He ran SEO organizations for companies like Shopify, G2, and Atlassian, consulted for big brands like Ramp, Eventbrite, or Finder, and is an active angel investor.

    Follow Kevin on Twitter: https://twitter.com/Kevin_Indig 

    About Dr. Marie Haynes:

    Dr. Marie Haynes has been recognized as a leader in the SEO industry since 2008. Today, Marie is known for understanding how Google’s Search Algorithms work and sharing in layman’s terms how business owners can improve their websites. Marie writes for Search Engine Land and is often featured in authoritative SEO publications. 

    Follow Dr. Marie Haynes on Twitter: https://twitter.com/Marie_Haynes 

    About Mike King:

    Mike is the founder and CEO of iPullRank, a digital marketing agency trusted by the Fortune 500. They implement a unique blend of market segmentation, content strategy, SEO, and engineering skills to create powerful marketing campaigns to grow businesses.

    He’s an international award-winning marketing thought leader and technologist with specific expertise in SEO.

    Follow Mike on Twitter: https://twitter.com/iPullRank 

    About Bernard Huang:

    Bernard is the co-founder of Clearscope, the leading SEO optimization software for high-quality content teams. Before Clearscope, Bernard started an SEO consulting agency, was a growth advisor in residence at 500 Startups, and led growth at a YC startup called 42Floors.

    Follow Bernard on Twitter: https://twitter.com/bernardjhuang

    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

    1 hr 4 min
  • How to Build and Manage an In-House Content Team: Michelle Lowery

    We hosted Michelle Lowery, a Content Strategist, for a webinar on how she builds and manages an in-house content team.

    Michelle recently brought content production in-house after the company had been using an agency for several years. She not only saved the company around $600,000 a year, but she increased quality.
    She unpacks how she builds the team (including compensation amounts), tools she uses to manage the team, and extra resources to support you along the way.
    Links to additional resources & slides: https://www.clearscope.io/webinars/how-to-build-and-manage-an-in-house-content-team-michelle-lowery
    Subscribe for more videos on content and SEO.
    https://www.youtube.com/clearscope?sub_confirmation=1
    About Michelle Lowery:
    Michelle has been wrangling words as a writer and editor for more than 30 years, and doing so in the web space since 2008. Her superpower is turning complex, jargon-filled content into plain language to make it accessible to a broader audience. One of her favorite things to do is build and manage high-performing content teams.
    She also enjoys training and mentoring writers to help them learn and improve skills they need to build strong careers as content creators. You'll find her at michellelowery.com, where she helps clients attain their business goals through high-quality content strategy and creation.
    Follow Michelle on LinkedIn: https://www.linkedin.com/in/michellelowery/
    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
    Follow us on:
    YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
    Twitter 👉 https://twitter.com/clearscope
    LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
    Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    43 min
  • Google News Demystified: Jess Scholz

    Join guest speaker Jes Scholz for a webinar on how to leverage Google News for distributing your content.

    Google News generates 24 billion clicks every month. That's an enormous amount of traffic.
    And it’s not just for news sites!
    Jes shared how to take advantage of Google News.
    Links to additional resources & slides: https://www.clearscope.io/webinars/google-news-demystified-jes-scholz
    Subscribe for more videos on content and SEO.
    https://www.youtube.com/clearscope?sub_confirmation=1
    About Jes Scholz:
    Jes is a marketing consultant focused on entity optimization and technical SEO. She loves to talk about the future of Google, smart marketing automation, and travel, all of which she does much of as the Group CMO of Ringier.
    Follow Jes on LinkedIn: https://www.linkedin.com/in/jes-scholz/
    Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.
    Follow us on:
    YouTube 👉 https://www.youtube.com/clearscope?sub_confirmation=1
    Twitter 👉 https://twitter.com/clearscope
    LinkedIn 👉 https://www.linkedin.com/company/clearscopeio
    Email 👉 https://share.hsforms.com/19TFY9Fk8TvCmFvnS6SLingcy7n6

    39 min
  • Value of Featured Snippets by Niki Mosier of AgentSync

    We hosted Niki Mosier of AgentySync for a discussion on the Value of Featured Snippets.

    Google recently announced AI coming to the search engine results page via what they’re calling Search Generative Experience (SGE).Niki covers this briefly and what the possible ramifications it will have on SEO. And if it will affect the future of featured snippets.

    After discussing Google’s upcoming releases, Niki gives a world class walk through of why featured snippets deserve your attention, common misconceptions, and a strategy you can implement on your websites.


    About Niki Mosier:Niki is the Senior Director of Organic Growth at AgentSync, a SaaS startup, where she has spent the last two years building an SEO/Content program and a team to help support that growth.Niki's career has included agency and freelance SEO for a variety of clients across various industries. Niki lives in Denver, CO with her partner and dogs.

    About AgentSync:AgentSync builds modern insurance infrastructure that connects carriers, agencies, MGAs, and producers.

    33 min
  • New Rules of Content Strategy: Ashley Faus (Atlassian)

    Ashley Faus of Atlassian joined the webinar to share the new rules of content strategy.

    She made a compelling argument for allowing prospects to wander your website and interact with your content in a manner they see fit. She returned to the playground analogy throughout the webinar.
    There are no set in stone rules for how to play on a playground. And neither should there be for the content on your website.
    Gone are the days of linear funnels and hello to content playgrounds.
    Links to additional resources & slides: https://www.clearscope.io/webinars/new-rules-of-content-strategy-ashley-faus

    43 min
  • Understanding Semantic Search and AI Content to Drive Growth: Tyson Stockton (Previsible)

    Join guest speaker Tyson Stockton of Previsible for a webinar on semantic search and AI content.

    Tyson revisited what semantic search is and how search engines understand language by briefly looking at the history of semantic search.
    He shared how AI content can fit into your content creation workflow before sharing 5 tips for AI content.
    Links to additional resources & slides: https://www.clearscope.io/webinars/understanding-semantic-search-and-ai-content-to-drive-growth-tyson-stockton

    49 min
  • Why Your Internal Links Aren’t Actually Optimized: Cyrus Shepard (Zyppy)

    Join guest speaker Cyrus Shepard of Zyppy, for a webinar on Why Your Internal Links Aren’t Actually Optimized.

    You’re probably not internally linking enough. And if you are, you’re not using enough anchor text variation. Cyrus shared several strategies for how to increase your anchor text variations (and an interesting internal linking tip using ‘#’).
    Cyrus shared results from a study his company Zyppy ran on over 23 million internal links and his 7 rules for internal linking.
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    Links to additional resources: https://www.clearscope.io/webinars/why-your-internal-links-arent-actually-optimized-cyrus-shepard

    58 min

About Clearscope Webinars

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Learn SEO, content marketing, and content strategy from the industry's best on the Clearscope webinar series.