Clearscope Webinars

Clearscope Webinars

By ClearscopeBusinessMarketing
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Clearscope Webinars episodes

  • How Verblio Used AI to Help Build 1,500 Pieces of Content in 90 Days: Ryan and Megan (Verblio)

    This week, we hosted Ryan Sargent (director of content marketing) and Megan Skalbeck (content marketer) of Verblio.

    Ryan and Megan shared how they used AI to help build 1,500 pieces of content without sacrificing ethics.
    Ryan and Megan shared it all:
    • Tips for building prompts
    • Their tech stack and process
    • Process of editing AI content
    Plus, they go deep into AI detection and the tools they use to detect AI content submitted to Verblio.
    Links to additional resources & slides: https://www.clearscope.io/webinars/how-verblio-used-AI-to-build-1500-pieces-of-content-webinar

    58 min
  • Finding Your Way To SEO & Content Success: Ross Simmonds (Foundation Marketing)

    Ross Simmonds of Foundation Marketing as he shares his framework for finding SEO and content success.

    Here are our biggest takeaways from Ross’s talk:
    1. Think like a media company. Modern media companies combine their powers to win...
    2. Research. It’s the first step in great marketing.
    3. Create once. Distribute and optimize forever.
    Links to additional resources & slides: https://www.clearscope.io/webinars/finding-your-way-to-seo-and-content-success-ross-simmonds

    53 min
  • Getting the Timing Right for Trending Topics: Mike Taylor (Marketing Memetrics)

    Join Mike Taylor, author of Marketing Memetics, for a webinar on getting the timing right for trending topics.

    Here are our biggest takeaways from Mike’s talk:
    1.Publish or perish. There is an importance in “Filler” content, not just trend jacking “Killer” content.
    2. Build expertise in the trend during its rise and position yourself for monetization on the tail end.
    3. Go niche with the “Killer” content.
    Links to additional resources & slides: https://www.clearscope.io/webinars/getting-the-timing-right-for-trending-topics-mike-taylor

    32 min
  • The 7 Things the Top 1% of Companies Do Better with Their Case Studies by Joel Klettke of Case Study Buddy

    Joel Klettke of Case Study Buddy joined us to share the 7 things the top 1% of companies do better with their case studies.

    Here are our biggest takeaways from Joel’s talk:
    1. You need to involve the whole team in the case study process.
    2. Tell a story. People resonate with stories and not all brands can/want to share metrics
    3. Build a process and framework to support your case study work.
    Links to additional resources & slides: https://www.clearscope.io/webinars/7-things-the-top-companies-do-better-with-their-case-studies

    48 min
  • How to Use AI (Like ChatGPT) in Your SEO: Natalie Henley & VP Richard Lesher (Volume Nine)

    Join guest speakers Natalie and Richard of Volume Nine as they share how to leverage AI for SEO.

    They covered:
    • A little history on AI
    • Pros and Cons of AI
    • Tactical Ideas and applications for using ChatGPT & Bard
    • Speculation on where this is all headed
    • Some of our favorite AI tools and resources
    Links to additional resources & slides: https://www.clearscope.io/webinars/how-can-seo-leverage-ai-today-and-be-thinking-about-in-the-future

    59 min

About Clearscope Webinars

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Learn SEO, content marketing, and content strategy from the industry's best on the Clearscope webinar series.