Patrick Stal, VP of Global Marketing at N26, a fast-growing mobile bank with 8 million customers across 25 countries, shares valuable lessons to create “stellar customer experience,” encourage loyalty and build brands to last.

“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

0:00 Intro

1:25 Fintech app explosion

2:54 - Surviving the surge

4:36 Needs-based segmentation

5:35 Democratizing customer ownership 

7:31 Is loyalty dead?

8:32 The switching challenge

11:37 Magical brand experiences

13:05 No brand without performance

15:25 Digital gets physical

16:25 Customers crave optimism

Katherine Melchior Ray, former CMO of Babbel, is a marketing expert with an interesting take on leading in turbulent times. Katherine’s motto is, “Never waste a crisis.” In this episode, learn how she looks at disruption, what her “Three Vs for CMOs” are, and how she applied all of this by making subscriptions free for students during the pandemic.

Ray, who's writing a book on marketing, has led marketing teams for top brands like Babbel, Shiseido, Hyatt, Tommy Hilfiger, Gucci, Louis Vuitton, and Nike.

It may not be 2020 anymore, but the world is still very much in crisis mode. Some countries are reopening thanks to high rates of vaccination. Other countries are still in the grips of the battle with COVID-19. Put it all together, and we see a fairly chaotic world in constant change. That’s hard — and the impacts of COVID are horrific — but it’s also a time when consumers are changing habits, switching loyalties, and swapping brands. 

The result is an opportunity for change in spite of the difficult circumstances.

Video: https://www.youtube.com/watch?v=nYmKaO9WMkg

Blog post: https://clevertap.com/blog/clevertap-engage-babbel-shiseido-cmo/

Advertising is dead.

Loyalty is dead.

"Brand" needs rebranding."

Raja Rajamannar, the Chief Marketing & Communications Officer at Mastercard and author of the must-read Quantum Marketing, drops thought grenade after thought grenade in this third episode of CleverTap Engage. Raja explores what it means to build a brand, shares the kind of "da Vinci" marketers we need today, and shares what it’s like to be in a global marketing role during a global pandemic. 

CleverTap Engage is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

Visit our website: https://clevertap.com/​

Sheri Bachstein, CEO of The Weather Company (an IBM Business) and GM of IBM Watson Advertising, knows artificial intelligence (AI). Tune in to find out how The Weather Company uses predictive analytics, why it decided to embrace a subscription model, and how it all impacts customer engagement. 

“CleverTap Engage” is a video interview series featuring the globe’s most respected CEOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:

We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps. 

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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Facebook:https://www.facebook.com/clevertap

This is the VERY FIRST episode of CleverTap Engage, a new podcast where CMOs speak on their most critical issue: generating and sustaining engagement with prospects and customers. The ultimate goal: highlighting the outstanding experts and standout campaigns driving customer engagement in a meaningful, memorable and clever way.

In our first episode, we start with CleverTap CMO Dave Dabbah.

Dave was previously VP of Marketing at Agora from 2017 to 2020. He was also VP of Marketing at in-app editing software provider Ephox, and earlier in his career was VP of marketing at email/digital marketing software provider Lyris. He serves as a strategic marketing advisor to startups and is kicking off his own show for CMOs.