Click & Convert with Maria Sparagis

Today we continue the mind-blowing conversation with Rich Schefren. If you're eager to dig deep into the future of direct response and online marketing, this episode will both excite you and scare you! But, it's better to be prepared than to fight change. So get ready to learn about the crazy and exciting changes that are coming to online marketing, in today's episode of Uncensored Direct Marketing. 

Don't forget to check out Part 1 of this conversation:

Business Coaching for Direct Response Marketers with Internet Marketing Pioneer Rich Schefren part 1

“If you want to get someone's attention, you better move the value of them giving you that attention earlier and more forward.” 

- Rich Schefren

Resources:

Attention Age Doctrine by Rich Schefren (trailer) -

https://www.youtube.com/watch?v=Qh4l29Zmd3s

Connect with Rich:

Website: https://www.strategicprofits.com/

Facebook: https://web.facebook.com/groups/ConversionClubGroup/

YouTube: https://www.youtube.com/channel/UCKSG9Ug9FKrFCYxSlTRwGiA

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Welcome to a power-packed episode of Uncensored Direct Marketing. Today's guest is Rich Schefren, also known as The Guru to the Gurus, having coached the world’s top online business gurus and growing his clients’ revenues by BILLIONS of dollars. Rich is widely recognized as an Internet Marketing pioneer and one of the world’s leading experts in online business strategy. He authored the first “viral” free business report, popularized online business coaching in 2005, invented the first automated webinar in 2007, and scaled 3 of his businesses to 7-figures a year. That's a lot of accomplishments! 

There's definitely so much we can learn from Rich's process of doing business. Plus, he's letting us take a sneak peek at what they are currently working on with their flagship program, Steal Our Winners. So grab a drink, sit comfortably, and get ready to take note of winning ideas to grow your business. 

“Getting your best ideas in front of other people is what gets people to want to join your coaching program.” 

- Rich Schefren

Resources:

Internet Business Manifesto by Rich Schefren: https://www.amazon.com/Internet-Business-Manifesto-Www-Strategicprofits-Com-Schefren/dp/1441451722

Change or Die: The Three Keys to Change at Work and in Life: https://www.amazon.com/Change-Die-Three-Keys-Work/dp/0061373672#:~:text=A%20powerful%20book%20with%20universal,positive%20changes%20in%20our%20lives.

Connect with Rich:

Website: https://www.strategicprofits.com/

Facebook: https://web.facebook.com/groups/ConversionClubGroup/

YouTube: https://www.youtube.com/channel/UCKSG9Ug9FKrFCYxSlTRwGiA

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Many entrepreneurs are thinking about offering CBD because of its known benefits. Yes, it's a potentially lucrative business, but one that comes with strict regulations. On top of dealing with federal and state laws, it can be pretty challenging to get approved for a merchant account. Starting a CBD business without a merchant account is risky. So this is one component you want to get right. Unfortunately, most credit card payment processors don’t allow the use of their service for high-risk merchants, including CBD sellers. But there's a solution for that -- CBD merchant accounts. Tune in to this excellent talk to learn how to navigate the merchant account application process, especially if you’re thinking about launching an online CBD shop.

“I can guarantee you there are providers out there ready to help you; just be upfront and honest about what you’re selling. ” 

- Maria Sparagis

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

When you're operating an online business, you want to have the ability to accept debit and credit card payments. So you’re going to need a reliable payment solution. In previous episodes, you’ve heard Maria talk about third-party processors like Stripe, PayPal, and ClickBank vs. merchant accounts and which is the best option. It's also a good idea to have a backup merchant account, even if you're already using Stripe or PayPal, to safeguard your business in the event that one of your other accounts gets suspended. 

Getting a merchant account can be tricky, especially if it’s your first time. Payment processors use a variety of criteria to determine whether to approve a merchant account or not. So tune in to this episode to learn how to navigate the merchant account application process and increase your chances of getting approved.

“Getting a merchant account should not be painful. If you do it correctly, you can get through it quickly. ” 

- Maria Sparagis

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Today's episode recaps the conversation between Maria and Luca Shelesky on how to choose the technology for your online direct response business. Luca is an offer owner, copywriter, and technology expert in the direct marketing space. He consults with Maria on the best payment set up for the products he's planning to launch. Luca also uses his technical expertise to customize his shopping cart and optimize his business model. 

This episode is an excellent resource if you're thinking about creating your own offer, giving you a few helpful tips on what steps to take. After all, “planning is the key to success.” Plus, get insights from Maria regarding payment processing and conversion tips. So let's dive in!

“It’s crucial to know your numbers, especially if you’re going to spend money on traffic.”  - Luca Shelesky

Connect with Luca:

LinkedIn: https://www.linkedin.com/in/lshelesky/

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Finding your business on the TMF file or MATCH list is one of the worst things that can happen to you as a merchant. Being placed on this list means that your merchant account has been terminated. What's worse, most merchants don't even receive sufficient notification that they’ve been TMF’d. In addition, if you don't have a backup payment processor, you probably won’t be able to find another processor anytime soon. So it's important to be careful when you choose your payment processor. 

If you’re using third-party processors like Stripe or PayPal, you’ll eventually run into some problems. Are you ready to learn how you ended up on the MATCH list in the first place and what to do next? Tune in to today’s episode to arm yourself with the knowledge and expertise to help manage your payment processing. You can also check out the previous episodes on Merchant Account and Chargeback Management. 

“Don’t be caught off guard. Get yourself a backup merchant account while you’re working with Stripe.” 

- Maria Sparagis

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Part of running an online business is the ability to accept card payments. Luckily, there’s a simple way to begin accepting online credit card payments. You can choose a third-party payment service provider such as Stripe or PayPal and do away with an extensive application process or credit check. However, many customers have complained about sudden account holds or even account suspensions from Stripe and PayPal without warning or explanation. A better option is to set up a merchant account. It can be more time-consuming to set up but will likely end up costing you less down the road. 

As you can see, there are pros and cons to each type of payment system. By being aware of how credit card processing works, you can make an informed decision about the most effective way to accept credit card payments, while delivering a seamless experience to your clients. Tune in to this episode for a quick guide to choosing your payment solution. 

“Prevention is the best recourse.” 

- Maria Sparagis

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

A lot of merchants see chargebacks as an unavoidable cost of doing business. You may not realize it, but chargebacks can significantly impact your business if you're not paying attention. However, many chargebacks can be prevented if you have the right strategy. Good chargeback management incorporates chargeback prevention with battling illegitimate chargebacks while also taking steps to avoid future disputes. You can even reduce chargebacks by 40% or more with a few simple tweaks using the tools available to you as a merchant. In today's episode, we're going to talk about the tools that will help you reduce chargebacks, prevent losses, recover revenue, and protect your business. So let's dive in. 

“Know your numbers.” 

- Maria Sparagis

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

The entire idea of being an entrepreneur is to be your own boss and do things your way. As a result, you might find it hard to delegate your business operations to someone else. But if you constantly find yourself exhausted at the end of the day, it might be time for you to get help so you can focus on the core aspects of your business. Hiring an Operations Manager or a Project Manager could be a great strategy to help you maximize your business and reach its full potential. So how do you choose the right person? 

Get the answer in today’s conversation with Maria and her guest, Michele Lambert, an innovative marketing strategist, online business manager, and the creator of BellaCreatives LLC. Michele’s expertise is in optimizing business operations and establishing SOPs, functioning both as an advisor and Operations Manager. Whether you're ready to start, grow or scale your online business and marketing plan or just want to connect with more like-minded entrepreneurs, you can connect with Michele at [email protected].

“Any good ops person can bring the management of a business down to a few hours a week.” 

- Michele Lambert

Connect with Michele:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/michele-lambert-66792395/

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet

Today’s episode is short and to the point, packed with information and valuable tips to help make small changes to your payment processing, leading you to save money and convert more sales. We’re focusing on the checkout page. But before you start changing anything, make sure you have a clear understanding of the issues that you should look out for. Tune in for some reliable tips to improve your sales conversion while providing a better customer experience at checkout. 

“If somebody wants to buy, make sure you convert them and give them what they're looking for.” - Maria Sparagis

Connect with Maria:

Maria Sparagis Website: http://mariasparagis.com

DirectPayNet Website: https://directpaynet.com

LinkedIn: https://www.linkedin.com/in/mariasparagis

Facebook: https://web.facebook.com/directpaynet

Instagram: https://www.instagram.com/directpaynet

Twitter: https://twitter.com/mariasparagis

Pinterest: https://www.pinterest.ph/directpaynet