Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

Download on the App Store

Click Tease: Weekly Digest of Branding, Marketing & Content that Converts episodes

  • Challenging the Pursuit of Perfection: Quality or Quantity as a Creator?

    Send us Fan Mail

    Is perfection the ultimate goal, or is it a stumbling block to progress? We've all been there — obsessing over every detail, aiming for perfection, only to be left stuck in the same place. Well, guess what? This episode is all about making a case for quantity over quality. Inspired by James Clear's "Atomic Habits," we share an interesting experiment with photography students that might just flip your perspective on quality and quantity.

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    Time Stamps:

    04:11 - Perfectionism vs. Quality in Marketing

    08:02 - Taking Action and Iterating Importance

    12:09 - Posting Social Media Content Is Important

    16:30 - Success Through Iteration and Improvement

    19:56 - Start Early, Practice Often

    23:57 - Setting Standards for Video Production Quality

    29:43 - Setting & Patience in Business Goals

    34:16 - Intimate Connections for Online Success

    40:33 - Importance of Empowering Marketing Messaging

    46:35 - Overcoming Perfectionism and Taking Action

     

    References & Resources:

    James Clear Atomic Habits Excerpt

    Build a Successful Online Business Using Kajabi

    Preventing Burnout for the Digital Entrepreneur

    Power Moves Plan to Uplevel Your Business Success

    Daily Productivity Habits for Digital Creators

     

    Episode Keywords:

    Quality, Quantity, James Clear, Atomic Habits, Photography, Perfection, Progress, Procrastination, Improvement, Practice, Iteration, Minimum Viable Products, Feedback, Natural Talent, Consistent Effort, Taylor Swift, Michael Jordan, Goals, Process, Outcome, Social Media, Influencers, Authenticity, AI Content Creation, Brand Positioning, Trust, Posting Standards, Strategies, Clients, Engagement, Community, Prioritization

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    49 min
  • The Power of Adaptability & an Agile Pivot in Business with MENSE Founder

    Send us Fan Mail

    Step into an empowering conversation featuring Founder and CEO of Mense. McCall Brinskele, a dynamic entrepreneur and professor at Cal Poly State University in San Luis Obispo, CA.

     

    As a female founder breaking barriers in a male-dominated culture, McCall shares her inspirational journey of leveraging her unique strengths in entrepreneurship. Listen in on her insights on customer feedback, adaptability, and the difference between being an inventor and an entrepreneur having had to make a pivot in the early stages of her startup.

     

    We cover the often overlooked aspects of entrepreneurship, from handling burnout to the importance of mentorship, disruption, and co-founder alignment. Don’t miss McCall's brave journey and the valuable wisdom she imparts. Tune in now for a must-listen episode that will inspire anyone in the entrepreneurship space.

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    Time Stamps:

    01:59 - The Path From Passion to Entrepreneurship

    04:38 - Embracing Growth and Individuality in Entrepreneurship

    16:51 - Starting a Business

    23:13 - Business and Authenticity Importance

    29:17 - Importance of Mentors in Entrepreneurship

    33:19 - Embracing the Journey to Success

    35:57 - Disrupt Yourself as an Entrepreneur

    40:50 - Ensuring Vision Alignment in Co-Founders

    50:05 - Global Impact and Entrepreneurial Mission

    52:58 - Embracing Confidence in Business and Life

     

    References & Resources:

    Connect with McCall at [email protected]

     

    Build a Successful Online Business Using Kajabi

    Preventing Burnout for the Digital Entrepreneur

    Power Moves Plan to Uplevel Your Business Success

    Daily Productivity Habits for Digital Creators

     

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    56 min
  • Your Personal Roadmap to Success: Exploring Human Design in Entrepreneurship

    Send us Fan Mail

    Longing for change but feeling trapped by societal norms or expectations? Maybe you need to better understand your human design. On this episode featuring Heather Vickery, a transformational success coach, she shares her journey from corporate event planning to entrepreneurship, highlighting the importance of self-understanding in building a successful business.

     

    Discover the intriguing world of human design, a fusion of ancient philosophies and modern concepts that Heather explores. Learn how it promotes self-acceptance, personal growth, and overall well-being.

     

    Our conversation underscores the significance of intuition and emotional authority in decision-making. We stress the importance of aligning projects with your true self for success and caution against burnout by saying yes to incompatible pursuits. Heather also does a short reading of Michelle and Joanna’s charts.

     

    Ready to redefine success, create your rules, and understand yourself deeply? Join us on this enlightening journey with Heather Vickery on the Her First podcast.

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    About Heather

    Heather Vickery, an award-winning business owner and global leader with over 20 years as an entrepreneur, is an achiever of unrealistic dreams. Heather’s work centers around helping you belong to yourself first - she’s not here to tell you what to do or how to do it, she’s here to help you find the answers inside of yourself. When you create a foundation of worthiness, courage, and confidence from inside it shifts the way you show up in the world and supports you in pursuing your passions and having a life you love. A celebrated public speaker, Heather inspires audiences and provides attendees with the tools they need to live bold and successful lives on their own terms. Heather is a mom of four (all girls!) who left a decade-long marriage and came out (yes, of the closet) personally and professionally. She’s also a Broadway producer and the author of the best-selling books, F*CK FEARLESS: Making The Brave Leap, Gratitude Journal: Shift Your Focus, and Grow Grateful: A Gratitude Journal for Kids and Families. Heather is also the co-host and executive producer of Was It Chance? The podcast about embracing opportunity and taking intentional risks for your creative life.

     

    Time Stamps:

    02:29 - Factors for Success as an Entrepreneur

    08:25 - Uncovering Self-Worth and Embracing Personal Growth

    14:22 - Gender Norms and Career Choices

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    1 hr 12 min
  • Challenging Leadership: A Deep Dive into Visionary & Integrator Dynamics EOS Part Two

    Send us Fan Mail

    Following our initial discussion Part One of the traditional roles in the EOS Model of Visionary and Integrator, we are chatting today about some of the things we think could be changed about this model. 

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    Time Stamps:

    01:13 - Understanding Human Design for Business Success

    06:11 - Roles and Strengths in Business Ownership

    10:18 - Understanding Roles and Maximizing Abilities

    13:19 - The Limitations of Visionary CEOs

    20:22 - Accountability Chart and Decision Making Roles

    27:42 - CEO Pay Disparity and Structural Inequality

    31:39 - Embracing Authenticity in Business Roles

    36:33 - Exploring Different Styles of Leadership

    39:11 - Breaking the Mold

    53:35 - Leadership and Self-Reflection in Problem-Solving

     

    References & Resources:

    Her First: EOS Part One Episode

    How to Win Friends & Influence People by Dale Carnegie

    Highest Paid CEO Salaries

    Glassdoor COO Salaries

    Work Traits

    James Wedmore

    Her First: Core Values Episode

     

    Build a Successful Online Business Using Kajabi

    Preventing Burnout for the Digital Entrepreneur: Preventing Burnout for the Digital Entrepreneur

    Power Moves Plan to Uplevel Your Busines

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    1 hr 5 min
  • Mastering the Art of Voice and Self-Expression with Cate Scott Campbell

    Send us Fan Mail

    Imagine having the ability to define your unique voice, pivot careers, enhance your messaging, and communicate with grace and joy. With our guest, Cate Scott Campbell, the founder of Ecstatic Voice, we journey into the art of effective and powerful communication, revealing its pivotal role in shaping our lives and businesses. An expert in the field, Cate provides us with insightful guidance on how to present ourselves online, understand our value, and create a lasting impression in the digital landscape so you can craft a brand vibe authentic to you reflecting back the value you offer in your work.

     

    What if you could take your life experiences, the things that have shaped you, and use them to create your unique communication style? We delve deep into how this is possible, and how our supposed flaws – the things that are often criticized – can be our superpowers. We discuss the challenges and advantages of being a multi-passionate entrepreneur and how to leverage our generalist nature effectively.

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     Time Stamps:

    01:25 - Ecstatic Voice

    09:15 - Leading Bold Conversations About Unique Voice

    16:00 - Effective Communication and Self-Confidence in Branding

    22:33 - Exploring and Developing Personal Voice

    32:12 - Discovering Your Superpower Through Criticisms

    36:57 - Empowering Women in Business

    39:58 - Women's Voices

    48:37 - Brand Voice and Overcoming Advice Paralysis

    52:31 - Write a Love Letter to Yourself

    57:41 - Integrating Gender Approaches in Business

     

    References & Resources:

    Cate’s Website

    Ecstatic Voice

    The Ecstatic Review

    Ecstatic Voice on Instagram

     

    Making Yourself Small Episode

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    1 hr 5 min
  • Company Leadership: Are you a Visionary or an Integrator? EOS Part One

    Send us Fan Mail

    Are you feeling overwhelmed by your business and need a fresh strategy? Well, you might not be working in your natural strengths as an entrepreneur! In this episode we dive into the EOS Worldwide business model created by Gino Wickman, as we unpack its two main functions of Visionary versus Integrator.

     

    As solopreneurs, we understand the essential value of outsourcing tasks outside our area of expertise or interest. It's a strategy we've employed ourselves, and we'll share with you just why recognizing the role you play most successfully is so critical in ensuring your business thrives. Finding the balance of and understanding the contrasting dynamics between visionaries and integrators can help you better step into your genius zone.

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]

     

    Time Stamps:

    02:47 - Entrepreneurial Operating Systems and Roles

    12:34 - The Challenges of Visionaries

    19:44 - Culture's Importance and Finding Support

    23:57 - Importance of Respect in Visionary-Integrator Pairings

    29:52 - Leveraging Strengths for Success

    36:43 - Visionaries and Integrators

    38:49 - Building Relationships

    51:07 - Conflict Resolution and Accountability

    58:53 - Managing Accountability and Getting Things Done

    1:04:20 - Visionary and Integrator Roles Understood

     

    References & Resources:

    EOS Worldwide & Business Model

    EOS Worldwide Free EOS Rocketfuel Crystallizer Visionary/Integrator Quiz

    The Big Leap by Gay Hendricks

    15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, & Kaley Klemp

     

    Build a Successful Online Business Using Kajabi

    Preventing Burnout for the Digital Entrepreneur

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    1 hr 8 min
  • Founder of Hooha, Liz Clancy on Periods, Reproductive Rights, and Comedy for Mental Health

    Send us Fan Mail

    *Please be advised that we do touch on topics that may be triggering for some, so read the show notes to make sure you feel safe listening to today’s episode.*

    Tired of feeling like we should be embarrassed about our monthly cycle or the way we’re impacted by reproductive health as women in the workplace? Get ready to be fired up as we interview guest Liz Clancy, the brave and dynamic founder of Hooha, who is on a mission to make period care more accessible. Liz shares her candid journey where she has leveraged humor as a potent tool to spotlight significant issues, including reproductive rights.

    Liz is not just a pioneer in period care, but also a beacon of resilience. She shares her deeply personal experience with abortion, delving into the ensuing shame and how she transformed that pain into the passion driving Hooha.

    Our conversation with Liz does more than just inform – it inspires. It showcases how Liz’s authenticity shapes Hooha's brand, from its purpose to its values. She underlines the power of open dialogues about experiences and advocates for empowerment through conversation in navigating the pressure we face as women.

    ***

    Hang with Us on Social: @themichellepualani | @joanna_atwork

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

    ***

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    Time Stamps:

    01:06 - Hooha

    05:41 - Bringing Awareness to Outdated Period Products

    09:44 - Perception and Challenges of Side Hustles

    18:39 - Roe v Wade

    24:14 - Roe v Wade's Impact and Taking Action

    30:43 - Discovering Menstruation Without Sex Education

    38:31 - The Power of Comedy and Connection

    45:17 - Finding Your Passion in Creating

    53:29 - Importance of Sharing Experiences

     

    References & Resources:

    Hooha, Main Website

    GoFundMe Campaign for Hooha

    Liz’s Stand Up Hooha-ha!

    Hooha on Instagram

    Liz on Instagram

    Faster Faster, Liz’s Fashion Photography Agency

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    56 min
  • Stop Making Yourself Small: How to Live Loudly Online with Confidence & Authenticity

    Send us Fan Mail

    Ever felt like shrinking yourself down to fit into someone else's expectations?

     

    Or maybe you’ve found yourself changing your tone of voice or behavioral patterns to accommodate societal norms?

     

    Let's talk about it.

     

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    We're unpacking our urge to 'make ourselves small' and exploring the theme of gender bias in communication. You’ve been there - excessively apologizing, avoiding disagreements, downplaying achievements, and seeking others' approval.

     

    It's time we examine how these habits might be hampering our personal and professional growth. Get ready to gain insights into how being your authentic self can enrich your relationships, and carve out better opportunities. Although not experts, we offer some practical, empowering strategies for self-improvement. 

     

    From embracing failure to building a supportive network, we share our top tips to boost your confidence and self-efficacy. Our hope is that this conversation will inspire you to start your journey towards greater authenticity and confidence, and ultimately, to transform your life positively. So, are you ready to show up more loudly and present in your own life?

     

    Time Stamps:

    05:50 - The Impacts of Being "Too Much"

    13:38 - Language Impact on Sales Communication

    20:28 - The Power of Apology in Communication

    25:10 - Overcoming the Need for Approval

    34:09 - The Importance of Authenticity in Business

    39:29 - Confidence and Specialization in Career Choices

    44:12 - Owning Your Expertise and Confidence

    48:57 - Book Affirmation and YouTube Strategy

    54:15 - Celebrating and Acknowledging Your Achievements 

    59:27 - Impact of Opportunities and Relationship Building

     

    References & Resources:

    Yellow.co Company

    Yellow.co Conference

    ALOK, Gender Non-Binary Author, Poet, Comedian, and Public Speaker

    Ariel

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    1 hr 4 min
  • How to Transition from a Corporate 9 to 5 to Full-Time Entrepreneurship

    Send us Fan Mail

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle: https://michellepualani.com/work-with-me

    Work with Joanna: Reach out to  [email protected]. 

     

    If you've ever thought about quitting your corporate job for entrepreneurship, this episode is for you. Join us as we embark on a discussion with co-host Joanna, a successful businesswoman who recently transitioned from her nine-to-five job to chase her entrepreneurial dreams. Joanna opens up about her compelling transition, exploring the realities of startups, the myth of job security, and the importance of strategic planning to ensure the basic needs are met.

    Joanna discusses her successful course creation agency, Millennial Marketer, built from scratch with her partner, Brandon. She reveals how they strategically defined a business model, created packages, and hired the right people. Listen in as she shares the importance of focusing on one core model until it reaches a successful level before moving on to the next project.

    Discover insights on financial planning, diversifying income streams, and why running your business is an investment in yourself.

     

    Time Stamps:

    00:57 - Success in Entrepreneurship and Corporate World

    04:57 - The Journey of Becoming an Entrepreneur

    11:41 - Importance of Business Foundations for Entrepreneurs

    23:55 - Starting a Side Business Benefits

    35:58 - Business Ownership

    57:30 - Determining Monthly Financial Needs

    01:52 - Strategic Financial Planning for Online Businesses

    06:20 - The Cost of Entrepreneurship

    09:38 - Investing for High Business Returns

    13:07 - Prioritizing Yourself for Success 

     

    References & Resources:

    The Bank of America Institute for Women's Entrepreneurship at Cornell

    Why Most Funnels Don’t Work by Brendon Burchard

    About Spanx & Founder Sara Blakely

    EOS Worldwide

    Gallup Strengths Finder

    Rich Dad, Poor Dad by Robert Kiyosaki

     

    Build a Successf

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    1 hr 17 min
  • When You Don’t Believe In Yourself: How to Leverage the Power of Self-Worth

    Send us Fan Mail

    Hang with Us on Social: @themichellepualani | @joanna_atwork

     

    Support the Show: If you enjoyed this episode, please subscribe, leave a review and share with a friend. Your support helps us continue creating valuable content!

     

    Work with Michelle

    Work with Joanna: Email  [email protected]. 

     

    In this episode we explore the bumpy journey that is self-discovery and personal growth as it intertwines with online business. If you don’t believe in yourself just yet, don’t worry - you’re about to.

     

    Joanna & Michelle explore the nuances of self-worth as it relates to your life decisions, business practices, and judgment of success. We talk about financial struggles, setting boundaries, and prioritizing personal goals along with some practical strategies.

     

    We cover the importance of scheduling and creating quality content, embracing the natural cycles of life, and valuing our time as a vital asset. You'll get a glimpse into our own personal struggles with feelings of worthiness and the common tendency among women to undervalue themselves due to doubt or insecurity. It’s time to take charge of your identity and own your value.

     

    Time Stamps:

    04:23 - Open Storefront, Launch E-Commerce Business

    08:09 - Challenges in Hiring for Operational Roles

    14:25 - Putting Yourself First

    22:54 - Valuing and Prioritizing Your Time

    26:33 - Effectively Managing Time for Business Success

    31:54 - Maximizing Productivity in Content Creation

    37:29 - Understanding Women's Energy Cycles

    44:07 - Strategic Time Management for Business Success

    49:26 - The Impact of Self-Worth on Relationships

    55:37 - Scheduling Meetings for Better Time Management

     

    References & Resources:

    Blink by Malcolm Gladwell

    To Be Honest Bev Co. (Michelle’s New Product Business)

    Codie Sanchez Video on Routine

    24/6 Book by Tiffany Shlain

    Elyse Myers Mistake in Lyrics

    Build a Successful Online Business Using Kajabi

    Free Guides:

    Preventing Burnout for the Digital Entrepreneur

    Power Moves Plan to Uplevel Your Business Success

    Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast

    📱 Social: @themichellepualani | @joanna_atwork
    📩 Michelle: [email protected]
    🌐 Joanna: millennialmktr.com

    📅 10-Day Course Creation Challenge (Joanna)
    💻 Build a Successful Online Business Using Kajabi
    🎙️ Get Descript for Podcasting
    ✅ Try Out Monday.com

    59 min

About Click Tease: Weekly Digest of Branding, Marketing & Content that Converts

From the publisher's feed

Hot takes, fresh insights, and strategies that actually work — served weekly.


Click Tease is your unfiltered, real-time digest of what’s trending in personal branding, content…