Clickbait & Switch

Clickbait & Switch

By CloudRakerBusinessMarketing
Download on the App Store

Clickbait & Switch episodes

  • 2020: Week 52 | Who’s Wearing Who in Wearables

    This week Mark and Gisela discuss: Wearables. They go through the steps that lead us to today’s landscape, why COVID pushed them even more mainstream, and who’s wellness is really at stake.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    13 min
  • 2020: Week 51 | YouTube Takes Aim at Trolls

    This week Mark and Gisela discuss: Twitter and Snapchat’s more harmonious union, Facebook finally gets sued by the US government, & YouTube takes aim at the Trolls.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    12 min
  • 2020: Week 50 | Kustomer is right for Facebook

    This week Mark and Gisela discuss: why Facebook bought Kustomer, why Spotify is testing - who could have guessed it? - a Story-like feature, and where the cool kids are hanging these days.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    10 min
  • 2020: Week 49 | Sherwin-Williams gives TikTok star a pink slip

    This week Mark and Gisela discuss: Pinterest getting into online events, Instagram expanding ‘Guides’ and branded content capabilities, Snapchat launching a feature called Spotlight and finally we’ll talk about the epic failure by the people running Sherwin-Williams paint.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on LinkedIn news, The Verge, Snap’s Blog, Protocol, Instagram for Business blog, TechCrunch, Digiday, and Buzzfeed.

    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    12 min
  • 2020: Week 48 | Shopify Goes Green for Black Friday

    This week Mark and Gisela discuss: which companies are going green for Black Friday, Netflix is testing linear TV, and many platforms are making changes that are testing their users’ patience. 


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    12 min
  • 2020: Week 47 | NBC Wants To Be The Shipping Channel

    This week Mark and Gisela discuss: YouTube wants to be Spotify territory, TikTok wants to be YouTube, Instagram wants to be TikTok, and NBC wants to be The Shopping Channel.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    13 min
  • 2020: Week 46 | Can Con Goes Digital

    This week Mark and Gisela discuss: WhatsApp Payments, Snapchat changes, more challenges to Apples App store policies, and Canadian Content Politics while almost completely avoiding the US election … almost.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    13 min
  • 2020: Week 45 | Shop Tok

    This week Mark and Gisela discuss: the newest of Snapchat’s filters and their possible implications, a paradigm shift in translation AI thanks to Facebook, a new Google blunder, and how Shopify and TikTok are combining to rule the world.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    9 min
  • 2020: Week 44 | The People vs. Google

    This week Mark and Gisela discuss: Nike dips its toe into politics, WhatsApp catches up with its users, and the US Government is suing Google.


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp


    Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business.


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment and to Sabina Kuljanova who turns our rambles into amazing artwork.

    10 min
  • 2020: Week 43 | WTF Nasa?

    This week Mark and Gisela discuss: Spotify is getting better for creators, Zoom now allows you to monetize …  and your next content shoot could be… in space?


    This podcast works best when consumed alongside the Clickbait & Switch weekly emails, via CloudRaker’s newsletter. You can sign up here https://bit.ly/CRemailSignUp 


    Thanks to CloudRaker for providing support for our podcast but we should state, the opinions in this and all the episodes we record our own (Mark and Gisela). For this episode we read articles on The Verge, AdWeek, CNN, The Message, The New York Times, Wired, and CNN business. 


    Special thanks to Xavier de Camy who edits the sound of this podcast with patience and good judgment.

    10 min

About Clickbait & Switch

From the publisher's feed

Cutting through the bullshit of digital marketing and advertising can be a full time job. We’ll do that work for you and let you know what you need to know, what you should ignore, and what you should really be paying attention to from the world’s biggest players.