Clicks And Leads Vzine

While a lot of companies haven't even got a decent website or social media presence yet, I've been thinking about how websites are becoming largely obsolete in your online marketing (but why you might still need one) and with the slow demise of email marketing I suggest some alternatives you might want to be thinking about getting in place now to be ready for the changes.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Kolokotronis Hotel & Spa in Stoupa

Judith Morgan - The Small Business Oracle

Own It! The Podcast

Amazon S3 or Dropbox - cloud storage

Social Chain or Dan Knowlton | KPS Digital Marketing or VaynerMedia - social media agencies

Push Crew - notifications for web and mobile

Nicola Cairncross App

Facebook Messenger Bots

Steven Bartlett - YouTube

Nicola Cairncross on Facebook, Twitter and Instagram

Vzine 027 - She Called Me A Satanist!

Own It! The Podcast 141 - Business Apps - a good idea?

Vzine 026 - Managing Suppliers & Avoiding Data Mining

Own It! The Podcast 140 - Turning Your Practice Into A Business

Credits

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Butterfly (feat. Jeff Kaale) | Joakim Karud

Shine | Joakim Karud

Classic | Joakim Karud

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my YouTube channel

Get Help With All This!

Mentoring with Nicola

Would you turn up at someone's door and question their religious beliefs? Turning up at someone's website and haranguing someone by LiveChat is no different!

Why does it even matter what someone's beliefs are? If you find someone inspirational and believe they can teach you something useful, what does it matter whether they believe in the same god you do (or even any at all?).

It's all in a day's work for this internet marketing mentor...

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Marina-Corina Vlassas - Greek Lessons in Stoupa

Beauty Space, Stoupa - Matina, phone 27210 77824 or mobile 06939743010

Intercom - customer messaging platform

The Science Of Getting Rich Online

Be Everywhere Online webinar

Own It! The Podcast 139

Overcoming Obstacles & Setbacks

Inner Circle Membership with Nicola Cairncross

Credits

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Translucent Groove | NELZEN

Journey 7 | NELZEN

Look, Listen & Observe - Instrumental | NELZEN

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my YouTube channel

Get Help With All This!

Mentoring with Nicola

I've been hearing about some new unscrupulous practices by a web designer who is suspected of data-mining the visitors, prospects and customers of their web design client, presumably to sell on. In this weeks vzine I give some helpful tips on how to manage a new web designer.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Overcoming Obstacles & Setbacks

Inner Circle Membership for all of Nicola's online training courses

Use Soundcloud? Start Backing Up Now!

Own It! The Podcast 139 | Business Boundaries

Own It! The Podcast 138 | Entrepreneurial Certainty

When you take on a new web designer:

Talk through the project stages

Agree payment installments for the project

If a gateway access is being suggested to capture visitor details, make sure you know where that data is being stored, you have access to it and no third parties are allowed to share or resell the information

Get a signed contract in place covering all this

Credits

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Earth Tones | Hpnotic718 (Royalty Free Music)

Dreams | Joakim Karud https://soundcloud.com/joakimkarud/dreams-1

Could You? | Dyalla

Translucent Groove | NELZEN

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my YouTube channel

Get Help With All This!

Mentoring with Nicola

On your way to success you'll encounter many obstacles and setbacks, although not perhaps being without power (which means internet) and water on the same day. In 42 degrees that's no joke, but Nicola's improvising, as all good entrepreneurs have to do occasionally!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Own It! The Podcast 135 | Running Multiple Businesses

7 Crucial Questions

Own It! The Podcast 137 | Managing Client Change

Own It! The Podcast 138 | Entrepreneurial Certainty

Credits

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Soul and Mind (Jazz) | E's Jammy Jams - Copyright Free Music

Friday | Jeff Kaale

Earth Tones | Hpnotic718 - Royalty Free Music

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my YouTube channel

Get Help With All This!

Mentoring with Nicola

Is your marketing content safe?  With the news that Soundcloud might not secure their next round funding, podcasters and music producers who host their content there and there alone, face disaster.  Always upload to more than one place AND ideally keep a backup on your precious marketing content in the cloud - somewhere like Dropbox, Drive or S3 - where you are in control.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Nicola is back in Stoupa, Greece

Is SoundCloud about to disappear? - Hacker News Post, TechCrunch article from March 2017

Our podcasts are hosted on Libsyn and integrated with WordPress with Blubrry PowerPress

Please leave a comment below if you have any questions about hosting and backing up your content so it's safe

Own It! The Podcast 137 | Managing Client Change

Own It! The Podcast 136 | Fear Of Failure

Do you have a business challenge you'd like Nicola and Judith to answer on Own It! The Podcast? Please email it to nicola@nicolacairncross .com

Rich Schefren Interview

Creating A New Digital Product Or Service

Get Help With All This!

Mentoring with Nicola

Credits

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Music 24

Earth Tones | Hpnotic718 - Royalty Free Music

Dreams | Joakim Karud

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my YouTube channel

Back from Brisbane with a new digital product or service idea, Nicola reflects on how, when creating new products or services, you must ask yourself these 7 crucial questions...

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Email Nicola about the 'Done For You' service so you too can Be Everywhere Online

BeEverywhereOnline.com - online course

Own It! The Podcast 137 | Managing Client Change

Own It! The Podcast 136 | Fear Of Failure

Own It! The Podcast 135 | Running Multiple Businesses

How To Think More Effectively

Putting On Successful Events

The 7 Crucial Questions

Would it be good for our clients?

Do we want to deliver this idea?

Can we deliver it?

What do we charge for this?

Can we sell it confidently?

How can we test this quickly?

What means have we got to get leads?

Get Help With All This!

Mentoring with Nicola

Credits

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Chill Soul Rap Instrumental | Nkato - Royalty Free Music

Woof | Panthurr

Buddha | Kontekst - No Copyright Music

Chillout | Soulesque - Royalty Free Music

Twerk | Joakim Karud

Drone footage of The Mani

Georgios Ser-Aouas

Brisbane Time Lapse Footage

Danien Berends (DB Digital)

Check out more videos on my YouTube channel

Hope you enjoyed this episode on how, if you are creating a new digital product or service, you must ask yourself these 7 crucial questions...

Nicola's still in Brisbane with Neil Asher having a chat about Neil's Aussie Online Entrepreneurs community and how to discover what your customers actually want.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

How To Be Everywhere Online - click here to sneak past the waiting list and join the Inner Circle right now

Neil Asher - Aussie Online Entrepreneurs

Matt Duggan - Lead Gen Social

Own It! The Podcast 136 | Fear Of Failure

Putting On Successful Events - interview with Neil Asher

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Monday | X I X X

Still There | Dyalla

Pata Pata | CherneBeats.com

Lovely Girl | Dyalla

Drone footage of The Mani

Georgios Ser-Aouas

Brisbane Time Lapse Footage

Danien Berends (DB Digital)

Check out more videos on my channel

One of the best ways to build a community, or serve your existing community, is to put on a successful event. How do you go about that? How do you make it a success and fill it? And how do you choose where to host it? Neil Asher, one of Nicola's long time friends and ex-business partner, managed to talk both Nicola, and Matt Duggan from LeadGenSocial, into travelling from the UK to Brisbane to speak at his second Aussie Online Entrepreneurs event.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Neil Asher - Aussie Online Entrepreneurs

Matt Duggan - Lead Gen Social

Heather Cairncross singing in Paris

The University Of Sydney

Membermouse - membership software for WordPress

Brisbane, Australia

Uber - transport

Own It! The Podcast 133 | Book Marketing For Writers

Own It! The Podcast 134 | Marketing From Scratch

Own It! The Podcast 135 | Running Multiple Businesses

Jeni Hott Interview

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music

Shine | Joakim Karud

Hpnotic718 | Earth Tones (Royalty Free Music)

You | X I X X

Lovely Girl | Dyalla

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

We are not taught how to think more effectively in schools (although we may be taught WHAT to think!). As an entrepreneur it's crucial that you develop techniques that support you in being able to think effectively and solve challenges quickly.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Ammos - Souvlaki bar in Stoupa

Apartment above Ammos - contact Stella at Stoupa-Properties.gr for information

Graduate Fashion Week at The Old Truman Brewery

See Laura James' designs on Facebook

Phoebe Soremekun - Social Media Manager

Wild Life Festival 2017

Heather Cairncross - singing in Paris

Learned Optimism: How To Change Your Mind And Your Life by Martin Seligman

Nicola's Inner Circle

Nicola's 3 Tips For Keeping Thought Processes Up To Scratch

Journal every day

Meditate daily

Read Creating A Bug Free Mind and Using A Bug Free Mind by Andy Shaw

Watch Andy Shaw's free videos at NicolaCairncross.com/bugfree

Own It! The Podcast 133 | Book Marketing For Writers

Own It! The Podcast 134 | Marketing From Scratch

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music

Twerk | Joakim Karud

You | X I X X

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

Who is your ideal client? How do you survey & segment your traffic and mailing list to find out what they really need and will buy? What if you have more than one client type? How do you segment your traffic, ask the right questions, how can you talk to them as individuals?

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Facebook Marketing Funnels that convert

One on One Marketing Mentoring Day with Nicola 

ASK by Ryan Levesque

Nicola's interview with Ryan Levesque

Clicks And Leads App on iTunes and Android

Pushcrew notifications

Own It The Podcast Episode 133 - Book Marketing For Writers

Own It The Podcast Episode 132 - Finding Your Avatar

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

E's Jammy Jams - Soul and Mind (Jazz) | Copyright Free Music

To My Soul | Jerry Folk

Chillout | Soulesque - Royalty Free Music

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel