Clicks And Leads Vzine

Today Nicola is broadcasting from a tiny hidden beach in Stoupa, sharing something she's learned from James Schramko, which is that, in order to have a successful online business you need an "offer that converts". Seems obvious but in the excitement of setting up her new Membership site, she managed to forget this and doesn't want you to do the same!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

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Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Translucent Groove | NELZEN

Midnight | Peter Kuli

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

Today Nicola is broadcasting from a secret love seat, talking about how, if your thoughts control your feelings and your feelings control your actions, you'd better get a grip on your thoughts pronto. No chickens in this one - sorry!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

This week has been a bit disappointing. I haven't had the reaction I wanted to the whole sequence I'd set up, inviting people to join my membership site. It's been a slow, steady trickle rather than a flood, which I would have liked. When you consider I've got a mailing list of three and a half thousand people, you could have expected a little bit better of a conversion.

I expected a bit better of a conversion, my thoughts expected a bit better of a conversion. When there's the steady trickle only I felt disappointed, which then dictates how I act, which is not pushing ahead and doing as much as I would have liked to.

I had a good conversation with Judith, on the podcast. She coached me live on episode 120, I think it was. She talked about if thoughts become things you've got to think good ones, because if your thoughts release chemicals in your brain that dictate how your feelings work, how you feel and if your feelings dictate what you actually do and what you can achieve and what you take action on it stands to reason that you've got to keep your thoughts under control.

As I say easier said than done, but well worth working on.

Some of things I use are journaling. I basically write every day in my journal. That's something that's got to be done away from the computer I think, because it gives your brain time to process what you're writing at the same time, whereas if you type at 70 words a minute as I do it doesn't give your brain time to process anything. Yeah.

Journaling very good, talking to friends is also very good, having a mentor, or a coach, or someone who you can run ideas past...

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Chill Soul Rap Instrumental | Nkato

Chillout | Soulesque

Buddha | Kontekst

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

Today Nicola is broadcasting from Bar360 in Stoupa, rambling round Neochori, chicken spotting (always!) and talking about viral videos.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

Today I want to talk to you about something that literally has just in the last half hour happened. It's a good story because it's about how you set goals in business and how you sometimes, well I do, get disappointed if you don't achieve them.

That actually was a recurring thing in my early life. I didn't set goals because I was scared of the disappointment I would feel if I set goals and didn't achieve them.

What I wanted to talk to you today, from there we were just talking about on the Own It podcast yesterday, and Judith and I were having a long discussion about it and that episode will be out next week.

When you see this Vzine, you've got just a few days to wait until the episode comes out, and it's really important.

Judith spends a lot of time coaching very new entrepreneurs. The excitement they feel when they get started often wears off quite quickly and they have to just learn that you have to just keep going.

You have to believe your plan is sound, you have to keep executing your plan because one thing is for sure, if you don't execute on your plan, nothing will happen.

We've had a really good example of it. Basically, I'm the kind of person, I get all fired up, the creative entrepreneurial juices get flowing and I think the thing I'm doing is the one that's going to set the world on fire.

Judith was pointing out to me that in need to be more of a tortoise rather than a hare. I need to just keep taking one slow step after the other ever single day. Don't keep changing things. Don't keep throwing things up in the air, just let people have time catch up with you.

My daughter Phoebe, who puts this Vzine together for me, she been going with YouTube about six months now, and she been doing everything right. She learned how to do YouTube SEO properly. She's religiously done that video, after video, after video.

She's just been creating funny, quirky little makeup review videos. She's been reviewing things like when she gets a new Birch Box, she reviews that and what's in it and gives her honest opinion. The other thing she does is, she does things like she does makeup of her brother and he's very funny too.

She's been really trying to come up with lots of creative ideas on how to make makeup reviews different.

The thing that she's got going for her is she's a naturally funny person. Both my children are naturally funny. I've got not much sense of humor at all. My ex-husband is very naturally funny as well. They've got funny expressions and they've got funny sayings in the way they move their ... They've got very mobile faces. I sort of knew that she was different to the other very pretty, lovely girl makeup reviewers out there. I thought she had a little quirky charm.

She obviously a bit of a cockney sparrow because she grew up in her early years in London, so there is a difference about her and I was hoping that would be the thing that swung it for her. Anyway, she's been cracking on with making these videos.

She's also been making videos for me, as I say the Vzine, and she's been making videos now for a local guy, Peter Wood, who lives in Shoreham and he's got a business called Eat Food,Love Food. She's been recording little videos for him showing off his culinary skills because he's an outside caterer.

Only yesterday, she was saying to me, "Oh, I don't know I'm feeling really down mom, I don't know if this YouTube thing's ever going to happen." I said to her "Look, you've got to look on it as every video you release, you get more view for your channel. We know from Casey Neistat telling us that he's nev...

Surveying 650 business owners, Nicola discovered the "3 Biggest Marketing Challenges" business owners face and what you can do about them!). She also takes you on a super-fast tour of a surprisingly trendy supermarket - Katerina's Seaside Branch.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

Okay, so this week, I want to tell you the three biggest challenges that my survey threw up that business owners face with marketing their own businesses online.

As you can see, I've had quite a number of responses — 650, to be precise — and I've gone through them all with three or four highlighter pens, that was good fun, and I divided them up into mindset challenges, marketing challenges, and money challenges around the whole marketing issue.

So, I'm just going to whiz through them quickly, and I hope it'll be helpful for you. See if you're falling into any of these marketing traps...

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Classic | Joakim Karud

Friday | X I X X

Picnic | X I X X

Dreams | Joakim Karud

Monday | X I X X

Hey Girl | Topher Mohr and Alex Elena

Vacation | Joakim Karud

Still There | Dyallas

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

Get Help With All This!

Mentoring with Nicola

Today Nicola is talking about the importance of entrepreneurs being optimistic versus pessimistic aka "realistic" and how, if you are a natural pessimist it's probably not your fault and the good news is that you CAN change and become a entrepreneurial success just by watching your language!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

I've been launching the study group of my pivot point program, which is where I take people through in six weeks, how to completely revolutionize your business marketing as I have done, or is especially good if you're launching a new business.

How to get an app, how to get a book out, how to get a podcast going to create content that can be leverage to get you everywhere online.

If you haven't seen the emails about that, just email me at [email protected] and I'll send you the info back.

Got the first book out which was the Signs of Getting Rich Online and I'm working on the first of a series of books now, all from the Business Success Factory podcast interviews.

They're going to be really cool, they're called Mindset Marketing and Money. It says what it does on the tin.

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction and Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Songs Featured In Episode 004

Oh Be Clever - Love You Now  | X I X X remix

Monday | X I X X

Joakim Karud | Dreams

Drone footage of The Mani courtesy of

Georgios Ser-Aouas

Check out more videos on my channel

Today Nicola is playing with her new drone and also talking about how to get started with an online business even if you don't have anything to sell yet.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

One of the first questions I get asked by people who are just getting started online is what do I sell?

If you don't have an actual product that you've created or invented or something that you love to make, then you can feel a little bit overwhelmed with the choice of things that you can do to make money online.

You've got to have something to sell. That's one of the basic things, and it's actually one of the things that I come across most often people don't have.

If you don't have something to sell yourself, what are the kind of things that you can sell?

Well, it's going to be a product, a service, or an information product. One of the three, really. If you've got an expertise or a service yourself, then that's the first thing you can sell online.

It's amazing how many people we meet, even here in Greece, you know. They're out here. They'd quite like to get a little job, and they are thinking in terms of minimum wage kind of jobs, which actually the market for that is saturated. There's so many people here looking for work, and will work cheap.

I always start by asking them what do they do before? What do they do at home? Often, you find that people have got an expertise that could be outsourced. They could actually position themselves as an outsource person.

For example, we met someone in a local taverna the other day who's got fantastic accountancy skills. I know that there are accountancy firms out there who work completely remotely who are looking for skilled people to do accounts for their clients around the world. They hire in the UK because the people there know about the UK account system. They hire in the US and Australia, because they know that the people there know about those account systems.

You might have some expertise or a specialty or something you've done that other people ... something that you've experienced.

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Red Velvet and Lovely Girl | Dyallas

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

In this episode I show you round our Greek gaff, talk about how you have to "get over" yourself if you want to create content and finally share what's on the blog and the podcast this week. Next week, drone flying!

I hope you enjoy it and all constructive comments and suggestions are welcome. See below and at the end of the video for all credits etc.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

So, I've come out into the garden to talk to you today about perfectionism, because we've just released the first issue of the e-zine. And I'm not a young, good-looking, thirty something person, who is traveling around the world, who is having a lovely time and looks gorgeous all the time. So, one could argue, who would want to watch a video about someone who's living in one place, albeit a different country, and who is not perfect, in fact, who wears a lot of the same colors all the time, i.e., black, and who is not young and exciting and gorgeous.

But I think I've got a lot to share. So I've decided I've got to get over myself, as I've said in one of my other videos, and I've decided that I need to just not care about any of that stuff, not care about what my hair looks like. In fact, today I'm pretty convinced that I didn't wash the conditioner out of it. You know how you get that feeling, girls?

When you're drying your hair, you just think, "Oh, little bit tacky." So I've decided I'm not going to worry about my hair, I'm not going to worry about whether I've got any makeup on, I'm not going to worry about whether I feel overweight, or every day to be honest, and I'm going to not worry too much about whether the background's perfect.

Obviously, I have tried to get you a nice sunlit tree here and a little bit of lemon tree in the background, so it's quite nice, not perfect, but quite nice. I wanted to just get it out there, I wanted to get started.

I knew we could start with episode one and we could improve as we go. Phoebe's learning all the time. She's learning new tricks with the editing. She's learning new layovers and all sorts of things. And the more I can supply to her, the more choice she's got of what to use.

So I've just got to churn out the content.

So many people worry so much about being professional, what other people think about them, having everything perfect, you know, not having the washing up in the background, that they just never get started. The thing is that I've actually been prevaricating about doing this bit of to camera talking for the v-zine since lunchtime. Because, I didn't want to do it in the kitchen, because there was washing up in the background and I couldn't be to put it away. Then someone called, and then there was whooshing to do with app.

And so, basically, I was prevaricating, because I didn't know ... I don't really enjoy doing this. It gets easier as you do it, but I don't massively enjoy it. Everyone calls me a narcissist, but I'm not that bad. I just had to push through it. I just had to think, "The sun is going down. It could be nice in parts of the garden. Let's go and find a different location and let's just get it done." Because, if I don't get it done, Phoebe can't get episode two of the e-zine out, and that's not fair on her.

And I find that's a really helpful way of pushing through procrastination actually, is to make yourself accountable to someone else. If I don't make the content, she can't make the e-zine. If she doesn't make the e-zine, the e-zine doesn't go out, and that's my fault, down to me, nobody else. So I think it's really important now, having released episode one, she's keen to go on episode two, because we know there's things we could do better. So let's give her a chance. She can't have that chance to make things better unless I do my bit.

Here's the first of what will hopefully be a weekly Clicks & Leads vzine - so much more exciting that a boring old ezine eh?

In this episode I share my thoughts on the reasons for doing this, talk about what to do if you don't have any money at all (and why that shouldn't hold you back) and finally share (from my cosy bed, it's freezing here) what's on the blog and the podcast this week.  You'll also get insights into what it's like to live and work in Greece.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

So today, I'm going to be talking about being resourceful versus having resources, because I've had a couple of emails from people who have said, as a response to my nine word e-mail, which is a Dean Jackson thing which you send once people have been through your entire autoresponder series and not bought anything, or not joined anything, or not participated in anything, like a free webinar for example.

So, the nine word e-mail goes along these sort of lines, it goes "Tell me, so and so, the name, are you still interested in blah?" And the blah is whatever they joined up your newsletter for at the time.

So, for example, my nine word e-mail would go "Quick Question" in the subject line, and it says "Are you still interested in building an online business?"

Now, that sort of covers marketing your own business online and also just starting an online business. I get responses from that, You'll be amazed, if you add that into your e-mail sequence towards the end, then you will get responses from people and they will tell you what's going on in their lives and it gives you a chance to converse with your clients or potential future clients.

So, I got an email back from someone who said, "I'm going to have to pass this time. I haven't been able to get the funds." Now I'm not sure what he thinks he's gonna need funds for, whether he was talking about joining my membership site or whether he was talking about participating in one of my programs, but actually, I give an awful lot of stuff away for free.

You can actually start an online business for pretty much nothing. If you've got ten dollars for a domain name, you don't even really need that. You could just start something on wordpress.com or blogger.com. I always say that if you don't know what to do, start diarizing or notating or documenting, as Gary V. calls it, on a free blog, your journey from being clueless to hopefully being a hero, from zero to a hero.

That will bring you followers, because people will start to pick up on what you are doing. They'll start to share your blog posts with their friends, especially if they're a little bit further back than you. So just say that they find your blog about three or four weeks after you start it, and you're starting to move along because you're starting to find some gurus to follow and webinars to attend, and free courses to do, like for example the 'Smart Passive Income' Pat Flynn course on podcasting, or the Lee Pages course on Facebook ads. You'll start to find some resources and you'll share them on your blog, hopefully, and other people will start to follow you on that blog. Someone's talking to me on Facebook Live, excuse me.

If you don't have any resources, which is funds, for example, you can get started but you have to be resourceful. Every single time you come up against the thought "I can't do that because ..." You then need to think "I need to get resourceful now." For example, I want to do a weekly v-zine and I'm not, by any stretch of the imagination, good at graphic design or editing. I can just about edit the podcast every week. So I'm gonna get my daughter Phoebe to do this for me. She's showing a lot of promise with her own Youtube videos and I'd like to encourage her.

Now,