Clicks And Leads Vzine

When you work at home online, it's very easy to fall prey to "entrepreneurial loneliness" and so it's really important to both build an online community and one outside your door! You need to have something and ideally several someones to get away from your computer too!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

Jamie's Coffee at Gatwick Airport

Yotel at Gatwick Airport

Bloc Hotel at Gatwick Airport

The world's biggest solar panel farm in India

Water free solar panel cleaning system

Chiang Mai for Digital Nomads

Cheap rent in Bormida, Italy

Add Nicola Cairncross on Snapchat

Own It! The Podcast

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Morning Stroll | YouTube Song-Music

Chairs (Brothel Remix) | Danelle

Drone footage of The Mani

Georgios Ser-Aouas

Drone footage of Shoreham By Sea

Dreamshock

Check out more videos on my channel

What are the 5 most important numbers (KPI's) in your business? Nicola shares these along with updating us on how her trip to Sunderland went.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Mentioned in the Vzine

A Day In The Life Of An Entrepreneur video that Phoebe made for Pete Jenkins

TheEmployerToolbox.com run by Irene Conlin - HR Support for Construction Specialists

Sunderland

LinkedIn Sales Navigator

From Impossible To Inevitable - How Hyper-Growth Companies Create Predictable Revenue by by Aaron Ross and Jason Lemkin

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Look, Listen & Observe - Instrumental | NELZEN

Journey 7 | NELZEN

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

In between walking vast beaches, Nicola's chatting up the natives in Sunderland, one of whom is is passionate about driftwood art and sea glass jewellery and sells both from his Etsy shop worldwide.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

Nicola's searching for interesting backdrops while thinking about one of her favourite productivity hacks - how you can make yourself more effective in just 15 minutes a week.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this weeks Vzine

What I want to talk to you about today is something I've noticed with all the new people coming into my Inner Circle membership site having bought the "Be Everywhere Online" course.

The one thing that people need to know is how to get started so what I've had to do is create a set of "watch this first" / "read this next" videos - all in a little section for new members.

I was thinking about how best to help people, how best to know what people are thinking, how best to know how they're making progress with the course and I've been doing quite a lot of research on how to make training courses very very good for the participants.

Because if it’s good for the participants, they will recommend the course. One of the things that I've noticed is that a lot of people need to be guided through content but not just guided they need to be encouraged to become accountable.

Now whether that's become accountable to the person running the course or whether it's become accountable to themselves, doesn’t seem to matter but it’s not internal yet.

That got me thinking about how I keep myself accountable to my goals and my long-term objectives, because it’s instinctive for me now.

One of the ways I do it (and it's a really simple success tool) is to just write myself a little note in my journal at the end of each week. I ask myself these questions:

What have I achieved this week?

What's been a challenge?

What have I learnt?

What needs to change?

If you notice, that's all quite positive language so you see I'm not beating myself up about everything.

I'm encouraging my Inner Circle members in my membership site now to write me a little note on a Friday afternoon or on Monday whichever it is, as long as it's the same day every week.

I think that's a really good way of them letting me know what they've done, letting themselves know if they've not done anything, giving themselves space to think about what they want to achieve in the following week.

I can keep track of how they're feeling, what they're thinking and what are the actions they're going to take?

This is the way that I can stop them if they are going down the wrong path and stop them wasting money and stop them from wasting time because I've been there, I've been there for the last 20 odd years plus - 22 years actually that's Phoebe's 22nd birthday tomorrow and I've been online as long as she's been around!

That's the way I'm going to encourage them to let me know what their next steps are and if they're going along on on the right rails so if you're watching this at home and you're thinking …

"How can I keep myself accountable? How can I keep myself moving forward? How can I make sure I'm on the right track? How can I make sure I'm not falling behind or missing my goals?

That is a really good way to do it.

I had a really brilliant employer once called Benny Grey and he used to say to me "You can do anything you like during the week as long as you are around within about 30 minutes notice if I want to come down for a meeting. But one thing you mustn't do is go home on a Friday without writing me a little roundup of what you've done this week to achieve our goals and what you found challenging.

Actually, he said, if you've got anything challenging pipe up straight away but that report writing was a good discipline for me just recapping what I'd achieved during the week why was to get done next week what was a challenge and how I was planning to overcome those challenges.

Nicola's back in Shoreham-By-Sea and the weather aint' all that! She shares some tips for using Instagram for business, in the wake of her inadvertently getting a "shadowban" on certain posts for using a pre-scheduling tool. Instagram doesn't like ANY kind of pre-scheduling!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Pata Pata | CherneBeats.com

Cookie | X I X X

Sneaky Adventure | Kevin MacLeod

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

We all have silly fears but are you aware of yours and that they may be holding you back from success? Nicola reveals her silly fears about becoming a digital nomad and shares what happened when she got to Greece, albeit by painting herself into a corner. She also remembers why she's never broadcast from Pefko Taverna. The bloopers at the end are particularly good on this one - starring a wasp, a large buzzy beetle and some scaffolders.

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

OK, what I want to talk to you today about is fear and you know, the whole Feel the Fear and Do It Anyway thing.

Well I've got more fears than most. I never realized it, but I am quite an anxious person, it turns out from my great, long list of things I was afraid about.

Before we came out here, I was afraid of, in no particular order, insects, quite afraid of insects, don't like spiders at all, not very keen on other things either, that fly about. I can just about cope with the ones that creep along the floor. We had no idea about Mani Worms though. Mani worms turn out to be persistent little buggers, that go up the walls and along the floor and if you tread on one in the middle of the night, it makes an almighty stink.  They can't hurt you though.

I was afraid of having no car. I was so worried about that, I wanted to drive across Europe to bring my car out here, because I didn't want to be without a car. As it turned out, it's a really good thing to be without a car, 'cause it forces you to walk up and down and the thing we didn't realize before we got here was that the local supermarket, Katarina's, they have a gentleman in the white van, they're very happy to take you home after you've done a big load of shopping and they will drop you at your door.  You can't see Tescos doing that, can you? But it means that you don't have to have a car, because you can walk to the supermarket, do your shopping and get transported home, albeit in the back of a van with a dog protection grill on , so I get to sit in the front and Sarah sits on the little fake tree stump in the back, it's very funny.

I was afraid of the dark, but we got round that one too. It is pretty dark, to be fair, and when you wake up in a room, where there's no, no light at all, because you're out in the middle of the olive groves. But one of my neighbours heard that I was having a bit of a hard time with it and she dropped in a nightlight. She just bought me one in the shop and it was a nice blue kind of light, so it makes you not so... it doesn't wake you up so much, when you get up to go to the loo in the night.

I was very concerned about sleeping downstairs, because of the serial killers. Everybody knows there's a lot of them in the Mani, almost as many as in Shoreham (my family think I'm absolutely bonkers), but I was concerned about sleeping with the window open.

But not now I know about the Serial Killer Stones. Basically, everyone's got stones on their windowsill, which means that if anyone tries to push the window open in the middle of the night, a stone drops on the floor and wakes you up pretty sharpish, because it makes a very loud noise. So, now I'm utilizing the serial killer stones and I'm feeling absolutely fine about sleeping with the window open now.

Also, what else was I worried about before moving to Greece? Giving up everything, selling everything, giving up the house, giving up, you know, the stable base, that I perceived it was. I was particularly concerned about giving up the cutlery.  The things you cling onto....

But all of these fears were completely groundless. Yes, we've had the odd insect or two. Yes, I've had to wrestle with the odd spider coming in, I've had to cope with super large mosquitoes on occasion, except they weren't,

When comparisonitis strikes, every other entrepreneur seems to be doing it better (and doing better) than you. How to keep taking action and why you need to, more than ever in that moment!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

Today I'm going to talk to you about comparisonitis. We might have touched on it before, but this week it's come home to me with a bang because I've been fighting it, and also my daughter Phoebe's been fighting it. So let's get on with the show, shall we?

Comparisonitis is the condition that you get when you spend a lot of time on social media, and who can help that when they actually work on social media like I do?

It's something, apparently, that affects the young, younger people, teenagers and early 20s very much because all they see is carefully curated visions of their friends and family in their best moments, and people who are the same age as them who are apparently much more successful, and living life to the full, and it just makes you generally feel a bit ugh about yourself.

I've been fighting it this week because one of my people that I look up to, Bernadette Doyle, has been doing her second series of five live videos, and she is so good at them. You know, it's just Facebook Live videos where she's talking about great topics like Product Pricing, and she gets lots of engagement. And, you know, I could really be doing the comparisonitis thing if I thought about that for too long, because she's great at it, and she gets so much more engagement than I do.

But then, I have to remind myself, she's been working at this for 10 years longer than I have. You know, I've been online for 20 years, but I've been a little bit more sporadic. I've changed what I've been doing, and Bernadette has just stuck to one thing, the one thing she's great at, and she has built an enormous following online.

There's someone else I respect enormously, Sarah Staar, and Sarah has been, again, doing exactly the same thing, teaching affiliate marketing, for the last 10 years or so, and she's built up a mailing list of a million and a half people.  I mean, that is astonishing. Could you imagine what you could do with a million and a half people on your mailing list?

Anyway, the point is that both of these people I respect enormously. They're both way ahead of me, and I could make myself feel really bad if I compared myself to those people.

Another person I admire immensely is Denise Duffield Thomas. Now, Denise told me when I interviewed her on my podcast that she had come to see me and Judith in London, when we had the Money Gym, and she looked up to US then. And since then, she's gone on to do amazing things. She lives in Australia, she's written the Lucky Bitch book, she's written the Get Rich, Lucky Bitch, and she's written an amazing series of books, and she has a huge, huge presence online.

Again, I could be comparing myself. I could be saying, why have I not done as well as these people?

Well, it's because I haven't been consistent. I've kept chopping and changing what I'm doing.

It was really brought home to me, this whole comparisonitis thing, because my daughter, Phoebe, is 22 years old, and she'll be editing this, in fact, so this is a message straight to you, my darling.

She's just getting started. She's done amazing things. She's taught herself how to edit videos. She edits my Vzine for me. And she is just doing so, so well, but, you know, she looks through Instagram, she looks through Facebook, she looks through Snapchat, and she sees all these amazing people doing incredible things.

You can't help compare yourself. You just can't help it. But what you've got to do is try and catch yourself at it, and instead of lying there and wallowing and thinking,

Why do we all have this insidious expectation that "this one thing" will be the one big thing that brings "overnight success"? I talk about that and share the moment I get photobombed by a whistling fisherman whilst recording on the harbour arm in Stoupa!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Some of the insights shared in this week's Vzine...

So today what I want to do is talk to you about something that Gary Vaynerchuk's been mentioning a lot recently, he's been talking to lots of young people about it and it's this thing of patience and of us all expecting things to happen really, really quickly.

You know I've been online for about 20 years. And YouTube came along in about 2006 and if I have carried on putting videos on YouTube I would have a massive following by now. But because I put up a few videos sporadically and then I didn't continue with it, I wasn't systematic with it. Nothing really happened with my YouTube channel.

Well not much, I say but I had about 50,000 views and I've got about five hundred odd subscribers. So all of that happened without me paying much attention. But it has happened over the last 10 years or so.

So you have to remember that these things take time and consistency is really, really important. In one of the YouTube videos I was watching today, they were saying that YouTube rewards consistency.

So the things you've got to watch out for is making sure you've got a good title on your video, making sure that your video is uploaded with the title in the title of the raw video, as well as the title you give it on YouTube. They're not paying so much attention to tags anymore but they are paying a lot of attention to the content of your captions so it's really important that after you've uploaded a video and it's had time to process, that you go and check the captions. The transcription, also known as captions, of your video.

And then you know they're taking a lot of notice of that for SEO, so that you make sure that your key phrase is in the title of the video, the raw file of the video, the first line of the video and the last line of the video. That's really important, that's just basic SEO and you do that for your blog post as well. So I wanted to really talk about today was this thing of consistency and patience. Because I know - I do it myself.

Whenever I start a new marketing initiative and I think it's going to be the one, I think it's going to be the thing, I think it's going to be the thing that makes all the difference. Whereas actually Gary Vee put it very well in one of his videos just recently, he says you don't come along and expect to just throw up a prefab and for it to stay around forever. What you have to do is you have to think of your marketing efforts as a series of bricks that are going to build a good solid house that lasts forever.

Now I want to show you some of these fabulous houses here, because there's one over there, that's really particularly lovely. There you go, that's one lovely house over there. This is the other house that I love very much which has been there for a long long time. You can see that, these houses were not built recently, they were probably built a hundred years ago.

Now I'm just guessing, but these houses were built to last. They really were, they were built to be handed down generation to generation. And actually that's what we should be thinking about doing with our marketing efforts. And so what we've been doing this week is turning the week vzine into a video podcast which is going to go to iTunes and we're also taking the audio out of the vzine. And we're going to turn that into an audio podcast so it will go onto my website and I want to keep iTunes.

It's already going on to YouTube in the form of the Vzine itself and it goes on to Facebook and it gets shared all...

Nicola's peace was shattered this week less than an hour before an interview on a Dublin radio station but the excitement of a new septic tank being installed next door got the better of her....those Greeks can get a crane-truck in anywhere!

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Resources Mentioned In This Episode

"How To Be Everywhere Online" Webinar: Register Free Here

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Sneaky Adventure | Kevin MacLeod

Cookie | X I X X

Dreams | Joakim Karud

Could You | Dyallas

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel

Nicola's been invited to a creative writing group in Stoupa, but in spite of having FIVE business books on Amazon, she's not sure if she's got a novel in her. She's got some ideas though and some advice for those who don't think they are creative...

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. You can also subscribe to the video podcast on iTunes.

Resources Mentioned This Week

7 Biggest Facebook Ads Mistakes Video

How To Be Everywhere Online Webinar: Register Free

NELZEN Music

Get Help With All This!

Mentoring with Nicola

Credits & Links

Creative Direction & Video Editing

PhoebeSoremekun.com

Intro Music

Pool Cosby

Incidental Music

Ocean | Zack Nash

Dreams | Joakim Karud

Cookie | X I X X

Could You | Dyallas

Drone footage of The Mani

Georgios Ser-Aouas

Check out more videos on my channel