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There are two things you need to hear if your content isn't working as well as you'd like.
00:00: Introduction
02:56: Winning vs. Losing
05:38: The Specificity Issue
06:50: The Answer To Your Problems (If you're the one person this episode is for)
Email me to learn more about how my writing partnership works, and how I can help you at [email protected]
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
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Is your sales page leaving money on the table?
This excerpt from my Sales Page Creator Skill Session shows you how to fix that.
Get it here: https://joshspector.com/salespagecreator/
Join the Clients From Content membership here: https://joshspector.com/program/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
I shared a TON of content strategy advice in January and I bet you missed a bunch of it.
Here's an easy way to catch up in just 28 minutes.
03:00: New Year, New You (or maybe not?)
03:38: How I Edit A Client's Writing
04:53: The 7 Words That Defined My Year
09:03: How To Overcome Your 11 Excuses
11:48: How I Write 5 Newsletter Issues In An Hour
13:09: 10 One-Sentence Principles To Keep In Mind
14:14: Always Assume Success
16:14: A Lesson From My Favorite David Letterman Photo
17:15: Overrated/Underrated: LinkedIn Edition
18:38: The Post Boosting Scorecard
20:05: What To Send To A New Follower
21:15 - A Different Way To Approach Marketing
22:23 - 10 Opening Lines For Your Content
23:43 - Is Social Media Already Dead?
24:25 - A Crazy Newsletter Experiment
26:09 - 13 Things I Believe About You
Links Mentioned In The Episode:
The most vulnerable blog post I’ve ever published
Email Templates That Turn Subscribers Into Buyers
30 Days of Doing It
LinkedIn Experts Playbook
Lessons from a David Letterman photo
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
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In the first ever fictional fan mail episode of this podcast, I tackle the following pressing issues:
01:22: What 3 celebrities do I most want to see write a newsletter?
08:44: If I created a new social network, what would it be?
12:22: What 3 unscalable things would I do for my audience if they were magically scalable?
16:47: What's the craziest idea I've ever had for a product?
19:43: What's the dumbest thing I ever posted on LinkedIn?
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
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A new chapter of this podcast kicks off with my riffs about:
00:34: Doing the work I want in the way I want
06:07: My new "Completion Theory" approach to productivity
11:58: Lessons from the old Seth Godin book "Small Is The New Big"
16:17: The role of my "notebook" blog
19:01: My experiment with boosting LinkedIn posts
Links Mentioned In The Episode:
“Small Is The New Big” by Seth Godin: https://amzn.to/4bGUyNZ
Josh’s "Notebook" Blog: https://notebook.joshspector.com/
Skill Sessions: https://joshspector.com/sessions/
Interested in a Writing Partnership with Josh? Email [email protected]
DO Lectures / Lazy Discipline: https://thedolectures.com/online-courses/lazy-discipline/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
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Want more of your email subscribers to buy something from you?
My Email Templates That Turn Subscribers Into Buyers can help you make that happen --> https://joshspector.com/email-templates/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
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My free Clients From Content: 1-Page Masterclass --> https://fortheinterested.com/subscribe
9 Things you'll learn:
05:18: The biggest danger of offering discounts
06:39:People aren't buying what you think they're buying from you
11:49: 3 signs you've overpriced your offer
14:00: 3 signs you're undermessaging the value of your offer
18:21: 5 ways to generate leads without offering discounts
28:39: How to do outreach without doing "outreach"
32:04: 6 ways to generate more inbound leads
42:17: 2 questions to clarify who your ideal client is
45:13: A 6-item checklist to determine if a potential client is a good fit for you
Show Notes:
Clients from Content Episode
How I Get As Many High-Paying Coaching Clients As I Want: https://youtu.be/EtY0AJHDaF8?si=9X1Bew1VOdI5T3vF
Clients from Content Episode
Coaching Business Tips to Boost Your Revenue: https://youtu.be/aVYBy7ACvRw?si=9cpFn2FTJ_NNSPVt
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
Apply to be a guest on the show: https://joshspector.com/questions/
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To connect with Maliha Mannan:
LinkedIn: http://linkedin.com/in/thesideblogger
The world's most useful content strategy newsletter: https://fortheinterested.com/subscribe-yt/
8 things you'll learn in this episode:
00:00: Introduction
02:10: 3 things you can do to simplify your offer
07:33: How to make your offer more specific
13:42: How to make your offer visual and easy to talk about
22:42: Why you should name your offer
31:31: How to figure out where your time is going in your business
34:26: The best time management decision I ever made
41:35: A 3-step process to free up your time
45:05: The Referral Message Creator tool
Show Notes:
Skill Sessions: https://joshspector.com/sessions/
Toggl Time Tracker: https://toggl.com/
Text Expander: https://textexpander.com/
Establish Yourself Podcast Episode: I Save 5+ Hours a Week with a $4 Tool You’ve Never Heard of: https://podcasts.apple.com/us/podcast/17-i-save-5-hours-a-week-with-a-%244-tool-youve-never-heard-of/id1643167863?i=1000703582339
Establish Yourself by Annie Franceschi: https://amzn.to/4mPYY7T
Referral Message Creator: https://www.greateststorycreative.com/message
To Connect with Annie Franceschi:
Website: https://www.anniefranceschi.com/
LinkedIn: https://www.linkedin.com/in/anniefranceschi/
Podcast: https://podcasts.apple.com/us/podcast/establish-yourself-clear-brand-messaging-offers-and/id1643167863
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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My best content strategy tips --> https://fortheinterested.com/subscribe-yt/
10 things you'll learn:
02:28: How I built a thriving business on a $99 product
05:41: How to get $1,000 from a $99 buyer
07:57: The one place you DON'T want to be with your pricing
09:22: Why my membership doesn't have a message board
10:35: What to do if you're struggling to publish content consistently
16:36: Your podcast doesn't have to be as long as you think
20:35: What's better: A free masterclass or a paid workshop?
25:39: Is it a mistake to give away too much for free?
29:02: How I'd improve a course launch email
32:40: How to counter the 3 most likely reasons people don't buy from you
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
Twitter: https://twitter.com/jspector
Apply to be a guest on the show: https://joshspector.com/questions/
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Free content strategy tips: https://fortheinterested.com/subscribe-yt/
Get clients from your content: https://joshspector.com/program
00:00: Introduction
03:17: The first step to creating a content system
05:18: The quickest way to create new content
08:57: What to do when a piece of content works well
10:26: How to figure out if you can post less
13:45: Four content creation systems to try
27:24: The secret to content success when you have multiple niches
29:48: 5 ways to approach content when you have multiple niches
34:52: Don't overrate social media metrics
37:04: 3 ridiculously simple ways to track content you want to repurpose
Show Notes:
Skill Session: The Strategy Clarifier: https://joshspector.com/list/
Clients from Content Episode
How to Create Content That Attracts B2B Buyers: https://youtu.be/M1bjOp5JTCM
Clients from Content Episode
How To Create Powerful Content (Without Spending More Time On It): https://youtu.be/ZZGz8mXlkvk
To Connect with Nicaila Matthews Okome:
Website: https://sidehustlepro.co/
LinkedIn: https://www.linkedin.com/in/nicailamatthewsokome/
Instagram: https://www.instagram.com/sidehustlepro/
To connect with Josh Spector:
Newsletter: https://fortheinterested.com/subscribe/
Skill Sessions: https://joshspector.com/sessions/
Consulting: https://joshspector.com/consulting/
LinkedIn: https://www.linkedin.com/in/thatjoshspector/
Apply to be a guest on the show: https://joshspector.com/questions/
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