A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What," the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex."
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A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What," the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with&nbsp;Cliff&nbsp;Scott, the President&nbsp;&amp; CEO of The&nbsp;Scott&nbsp;Group and longtime&nbsp;agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series.&nbsp;Cliff&nbsp;discusses the difference&nbsp;between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What,"&nbsp;the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex."
Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.We detail the long, hard road most ideas take to get to market &amp; how challenging it is to get the best ones through.Hosted by Mike Linton -- the former P&amp;G Brand Manager who went on to be the&nbsp;Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

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Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

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Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check

Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check

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