Cliff's Notes Real Estate Podcast

This week you'll meet super-star lender Lydia De La Cruz, A.K.A. THE MONEY QUEEN! Lydia is going to keep you on the edge of your seat as she shares her secrets of success in getting deals done with 5-Star customer service and 100% on-time closings.

With a background in default servicing and executive administration, Lydia was the "Face of Chase" during the 2007-2009 financial meltdown. The Cliff Freeman Group partnered with Lydia to serve their clients and here are some of the reasons why:


1. $1,000 Close On Time Guarantee


2. Free Float Down Guarantee


3. 3,6, 9 & 12-Month Rate Lock Guarantee
a. It can be locked on a to be determined address without
contract as part of our lock and shop program.


4. Zero Out of Pocket Refinance Guarantee
a. All our clients are eligible for a refinance if/when rates
improve


5. Clients will receive 1% of the loan amount towards rate or closing costs.
a. There is a $5,000 cap.


6. All of our Texas Top Producer Realtors who close with me on a First Texas Home will receive $1,000 Nebraska Furniture Gift Card. The client will receive a $3,000 Nebraska Furniture Gift Card.
a. https://www.texastopproducers.com/


7. FICO requirements for Conventional 620, Government 640


8. TDHCA is the grant program available to be used with FHA loans
a. https://new-www.ehousingplus.com/…/texas-department-of-hou…/ [new-www.ehousingplus.com]
b. Up to 3% towards Down Payment
c. Purchase Limits: https://www.ehousingplus.com/…/texas-department-of-housing…/ [ehousingplus.com]


d. Income Limits: www.ehousingplus.com/…/texas-department-of-housing-communi…/ [ehousingplus.com]

Today is a turn-around day! That's right, for the first time ever, son (C3) is going to be interviewing dad (C2)! You won't want to miss this one as C3 hosts a "NO QUESTIONS BARRED|" deep look into what makes the old guy tick.

You'll learn the secrets to how C2 has successfully ridden the entrepreneurial roller coaster from the bottom to the top on several occasions. Listen to C2's projections for the real estate industry and find out what you MUST know to profit from the COVID-19 market shift!

One year ago Aaron was the FIRST guest on Cliff's Notes. Tune in later today to catch up with Aaron and see just how far his business has accelerated in 12 short months!


On today's show, Aaron will open his treasure chest of marketing and lead gen tools and share how he generates massive leads at little to no cost! Find out how Aaron is building his retirement on his way to complete financial, location and time freedom!

Learn about the one book Aaron read that changed his mindset and his life. Get all of his tips, tricks and tactics all on today's Cliff's Notes!

MEET Pat Hays, superstar attractor and agent with eXp Realty! Pat is a serial entrepreneur whose rags to riches rollercoaster ride will give you chills! Find out Pat's secrets to location, time and financial freedom and learn about the most important phone call he ever received some four and a half years ago - the phone call that changed his life forever!

Pat lives in San Antonio with his wonderful wife, Angel, and their 3 beautiful children. Pat's eXp agent network spans 46 states, 5 Canadian provinces and Australia.

Meet Scott Lewis, rockstar agent attractor at eXp Realty! Scott will unpack his secrets to success and how to earn a 7 FIGURE INCOME in real estate without being on the transaction treadmill. Learn how Scott makes money while he's sleeping on the beach in Puerto Rico or playing golf in Scottsdale! Find out why passive income is THE ONLY thing you need to focus on for retirement!


Always the fervent entrepreneur, Scott Lewis has spent a lifetime creating and building successful organizations. With a marketing degree earned at Texas Tech University, his early accomplishments include Unicorp Marketing, which boasted $20M in revenue at its peak. Venturing into real estate, Scott was notably the global recruiter of the year for Keller Williams in 2012.

Since then he has gone on to achieve and still holds the position of one of the highest money earners at eXp Realty, significantly responsible for its skyrocketing growth, the fastest in the history of real estate companies. He grew up in the farmlands of North Texas, but now he splits his time between two homes in Arizona and Puerto Rico.

Meet Michelle Saward, the Rockstar Agent who closed 189 deals last year, on today's Cliff’s Notes at 1:15 pm CST! Know what’s crazy? Michelle does this HUGE business with a SMALL team! She has just one full time and one part-time buyer’s agent two transaction coordinators, an office manager, and a part-time marketing person! What’s her secret? FIND OUT SEE WHAT PROBLEMS SHE’S SOLVING TODAY ON CLIFF’S NOTES!!!

Meet Rachel Cahill, the newest Rockstar with The Cliff Freeman Group! Rachel is a nationally known, highly sought-after real estate and mortgage coach and trainer. She designed and built www.AllianceAcademy.org, a premier real estate and mortgage online training platform. She teaches live pre-licensing and continuing education courses, has written countless textbooks and is a frequent keynote speaker for real estate and mortgage groups and associations throughout the US.
Rachel serves on the Board of Directors of the Texas Real Estate Teachers Association and the Collin County Association of Realtors Professional Development and Education Committee. In addition to being a subject matter expert in the real estate and mortgage industries, she is also actively involved with Scouts, homeless support organizations and community clean-ups.
Rachel’s primary responsibility will be mentoring and training new agents for The Cliff Freeman Group. She is also a real estate home buying and selling expert and will be growing her personal book of business with the team.

Meet Tessabella, a 23-year old digital marketing professional, coach and runs an Arizona based real estate team. She has helped countless companies scale from 6 to 7 figures and beyond by optimizing small budgets, leveraging strategic funnels and dominating the shift from organic to paid media.

With a knack for marketing, a devotion to helping others, an outstanding work ethic and a longtime passion for education are the hallmarks of Tessabella’s career thus far. She credits a great deal of her success in Real Estate to social media and leveraging Instagram for connections far and wide.

Her goal is to help hundreds of thousands of real estate agents all around the world understand how to build a brand with ease that encompasses their real estate expertise while setting them miles apart from their competition with consistent lead generation.

Their team in Tucson has sold over 5,000 homes and over a Billion dollars in sales.
Jeff has coached and trained hundreds of real estate agents personally over the years and has shared their success secrets at events to of thousands of real estate agents over the past 15 years! In Dec of 2016 he and his wife Marsee began a new chapter in their real estate careers. They joined eXp Realty with their team of 18 agents. Since joining eXp, they have now expanded their local sales team to 26 agents and have built a sales organization within eXp Realty to over 1800 agents across 42 states, 4 Canadian Provinces and now they are expanding into the UK and Australia.

Meet Dave Conord, President of Growth for eXp Realty, the fastest growing real estate brokerage in the history of real estate. Right out of college, Dave started growing businesses internationally in the telecom industry during the boom of deregulation. In 1999 he saw the opportunities in real estate and jumped in. After selling nearly $20M in his third year he began buying brokerage franchises. His group of 11 franchises eventually covering four states with over 2,500 agents and was recognized as one of the top 300 Brokerages in the US.


Dave also led the 2nd largest regional franchise for the country’s largest real estate franchisor with 42 offices and over 7,000 agents – turning around the regional franchise from #26 to #1 within 2 years. After selling the franchises in 2013-14, he consulted mid-to-large companies in various industries on growth, systems implementation, leadership, and change management. Introduced to the eXp Realty model, Dave was determined to be a part of the company’s explosive growth and joined in October 2018 to build a revenue share team. That December, he was asked by company Founder/CEO, Glenn Sanford, to take on a leadership role – eventually being named President in April 2019.

Dave grew up playing lacrosse and wakeboarding in the Annapolis, MD area and attended the University of Maryland where he played lacrosse and studied International Business/Foreign Language. He met his wife, Kristen, there and they were married as they graduated. They now live outside of Philadelphia, PA, with their daughters (Paris, 16 & Sophia, 14) and two crazy Retrievers. The family loves to go on adventures together and travels across the US, Caribbean and Europe as much as possible.