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Three ways to talk about climate in a way that people care about? Focus on simplicity, humanity, and accountability. Make it real, make it regular, and always accompany it with a consequence. Says the climate marketing professor who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall, all on this week’s Climate Curious.
If you enjoyed this Climate Quickie, listen to the full interview with John – Climate marketing professor: love is the most effective message.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
“No-one wakes up in the morning and says it's a great day for decarbonization,” says climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall. Climate Curious co-hosts Maryam Pasha and Ben Hurst chat to John about how we can really make climate “pop”: from using real and regular messengers (not politicians) to talking more about “stopping the top 100 polluters” rather than “stopping climate change” (too vague and conceptual), John shares the effective strategies that will get people engaged and fired up to take action. And, he reveals the number one message that is most effective across all demographics. Recorded live at Climate Week NYC at TED.
Learn more about Potential Energy.
Watch John’s TED Talk, 3 strategies for effectively talking about climate change.
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
Humour is one of the healthiest ways to process the collective tragedy of the pollution of our planet, says the comedian-in-residence at Generation180 and co-creator of the Climate Comedy Cohort, Esteban Gast, on Climate Curious. In conversation with Ben Hurst and Maryam Pasha, Esteban shares how he’s building a climate comedy movement to get more humour into climate storytelling through the form of mentions, moments and premises.
Learn more about the Climate Comedy Cohort
Check out Esteban’s Instagram
Visit Esteban’s site
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
Climate solution alert! Rainforests are a medical, health and climate treasure trove. Over 30 percent of the greenhouse gas emissions reductions needed to reach our climate goals come from nature, such as keeping rainforests standing. So why is it that those nature-based solutions get less than 5 percent of overall climate funding? Climate Curious speaks to disease detective, Neil Vora, to explore this question and explain why protecting rainforests might also lead to fewer pandemics down the road.
Recorded live at TEDxLondon Countdown 2023.
Enjoyed this episode? Listen to the full conversation here.
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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
“The Last of Us” thriller tv series put fungal disease in the spotlight. But how realistic is it? Thanks to our warming petri dish of a planet, the scenario isn’t as far-fetched as it sounds... Climate Curious speaks to disease detective, Neil Vora, to explain why increasing global temperatures means the emergence of new health threats is more likely.
Recorded live at TEDxLondon Countdown 2023.
Next week: tune in to part two to hear Neil’s solution – protecting rainforests!
Enjoyed this episode? Listen to the full conversation here.
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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
It’s spooky season! We welcome disease detective Neil Vora to Climate Curious with co-hosts Maryam Pasha and Ben Hurst to explain why ‘The Last of Us’ scenario isn’t as far-fetched as it sounds... Thanks to our warming petri dish of a planet, a fungal horror show might be on the cards! The solution? Protect biodiversity and wean ourselves off of fossil fuels so we can halt the loss of nature and slow climate change to prevent viral spillovers! Recorded live at TEDxLondon Countdown 2023 in London.
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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
Funghi, fossil fuels, finger pointing... we spoke to four environmentalists LIVE at Climate Week NYC to get you the scoop on what’s in, and what’s out, in the world of climate.
Featuring:
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Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
Climate Curious season 5 is here. Co-hosts Maryam Pasha and Ben Hurst sit down to digest a busy week of recording the upcoming season at Climate Week in none other than the Big Apple... New York City! Tune in to hear the major themes, what topics are coming up this season, and what the iconic duo got up to in NYC.
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Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
ESG, net zero, decarbonisation – climate gibberish has got us in a chokehold! So how do we talk about climate change in tangible, relevant ways that gets more people to take action? Climate Curious speaks to a climate marketer who’s delivered 3 billion ads on the topic, the founder and CEO of Potential Energy, John Marshall.
Join us at TEDxLondon Countdown.
Learn more about Potential Energy.
Watch John's TED Talk, 3 strategies for effectively talking about climate change.
Follow Climate Curious:
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Instagram
Twitter
LinkedIn
Facebook
Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
This October 17th, TEDxLondon Countdown is bringing UK climate solutions to the world stage. Forget hopeless narratives, complex numbers and unreadable graphs, you’ll leave feeling empowered and inspired to kick some serious climate butt. Climate Curious speaks to TED’s youth lead Shiv Soin to learn how TED Countdown is supporting 12 TEDx events across the world. Expect local climate solutions, actions and ideas!
Join us at TEDxLondon Countdown.
Find your local Countdown event.
Listen to Shiv’s full episode on Climate Curious, How young people are fighting back against greenwashing.
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Follow Climate Curious:
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Suggest a topic you’d like Climate Curious to cover
Created by TEDxLondon
Produced by Josie Colter
Edit, mix, master by Ben Beheshty
Curated by Maryam Pasha
Hosted by Maryam Pasha and Ben Hurst
Hosted on Acast. See acast.com/privacy for more information.
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Hosted on Acast. See acast.com/privacy for more information.

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