This podcast episode features Saskia Bruysten, Co-founder of Yunus Social Business. Saskia talks about how she combined social and environmental topics with business, a concept that was not very common when she started her journey 14 years ago. Saskia also talks about the role of mobilizers, consumers, employees, and big investors in driving the change towards socially and environmentally conscious business models. Finally, she discusses the work of HERO in supporting climate mobilizers and creating a new kind of purpose economy, where solving social and environmental problems should not just a hobby, but a well-supported profession.