Clinic Gym Radio

By Dr. Josh Satterlee

Are you a Chiropractor or Physical Therapist working long hours, worrying about lower repayments, and missing out on quality time with your family? You can DOUBLE your income, without working more hou... more

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FAQs about Clinic Gym Radio:

How many episodes does Clinic Gym Radio have?

The podcast currently has 254 episodes available.

Clinic Gym Radio episodes:

February 09, 2021How to Use Content Marketing in Chiropractic with Dr. Kevin Christie
Today we are joined by Dr. Kevin Christie, the Godfather of chiropractic marketing. Kevin has been in practice for 16 years and runs Health-Fit Chiropractic and Sports. In the last few years, he has set up the CSA and The Modern Chiropractic Marketing Group, written a book, and expanded his family. In this episode, Kevin discusses creating content-based marketing, the importance of having a strong support team, and takes us through his new book ‘Doing it Right: Modern Chiropractic Marketing.’
“I try to get chiropractors to leverage the fact that we have something interesting to say.” – Kevin Christie.
Topics covered include:
The importance of setting goals to make progress.
Thee inspiration behind Kevin’s new book ‘Doing it Right: Modern Chiropractic Marketing.’
Creating a book with accessible and applicable strategies.
What is content marketing?
How Kevin arrived at content marketing for chiropractic.
Knowing and defining your audience to create strategic content marketing.
Making consistent and purposeful content.
Why method of content creation doesn’t necessarily matter.
Using psychographics and demographics to determine your target audience.
Why you need to understand your target audience’s congregation points.
How to create your marketing finance plan.
How to repurpose and recycle content strategically.
Keeping up with marketing trends.
Supplementing your content with outside references.
Automate, delegate, and optimize: How to start.
Having a strong hiring process to get the right team.
Advice for new practitioners.

Modern Chiropractic Marketing: www.modernchiropracticmarketing.com
Kevin’s Podcast: www.modernchiropracticmarketing.com/podcast-library
Doing it Right: Modern Chiropractic Marketing: bit.ly/doingitrightmcm
Find out more about Clinic Gym Connect: www.clinicgymconnect.com
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53min
February 02, 2021Kevin Larrabee Talks About Getting the Most Out of Just 1000 Square Feet
On today’s episode we are joined by Kevin Larrabbee, Owner and Coach at Allied Strength. Throughout Kevin’s career, he has taken on the role of strength coach, Personal Trainer, and an educator. He is also well-versed in content production, including podcasts to video within the fitness space. Today Kevin is here to discuss best practices for coaching, the best way to maximize gym space, and the lessons he’s learned along the way.
“I can’t tell you how many times I’ve had female clients and adult group members and athletes say ‘I can’t believe that you thought of this’… Those are the things that allow you to go above and beyond. I don’t charge for that stuff, I just have it here.” – Kevin Larrabbee
Topics Covered Include
How Kevin came to open his business Allied Strength.
Why it’s important to learn how to create digital content in the fitness space.
The value of experience and when it’s okay to work for lower pay.
How Kevin wasn’t planning on opening a gym, and why he did.
What to consider before opening a gym.
Tips on maximizing your gym space.
Why coaching is the future of fitness.
Lessons Kevin has learned operating out of 1000 square feet.
Mistakes that Kevin has made and what he learned from them.
The most recent additions Kevin has made to his gym.
Best equipment for noise reduction and what not to buy.
The amenities a small gym owner can and should provide.
Facing the unknown as a business and dealing with restrictions.
Why Allied Strength is successful now and what Kevin credits this to.

Allied Strength Instagram: www.instagram.com/allied_strength
Allied Strength Website: alliedstrength.com
Clinic Gym Connect – www.clinicgymconnect.com
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1h 1min
January 26, 2021The 7 Benefits of Creating an Online Course for Your Patients
Today we are once again joined by marketing expert Jon Morrison. Jon heads up Get Clear marketing and Clinic Sites, a company that helps clinics create their website through Jane integration. In this episode, Jon discusses the 7 benefits of creating an online course for your patients, story branding, and how to show to your community that you are an authority in your industry.
“Usually, the way this broken world works is that you have to fight to get to the top. I believe that the people listening to this are the kind of people that deserve to be at the top.”– Jon Morrison
Topics covered include:
Ways to show your community that you are an authority and why it’s important.
The importance of creating a specific niche to target.
Why you need to use story branding.
How showing empathy for your patient’s problems creates a better relationship.
Making client education a priority.
Understanding and communicating your message.
The benefits of creating an online course.
How online courses create marketing opportunities.
Improving your impact through online course creation.
Building trust with your audience.
Going from ‘a chiropractor’ to ‘THE chiropractor’.
Creating clarity in your own thinking to become a better clinician.
How online course creation nurtures free time in your future.
Online courses as an added revenue stream.
Types of online courses you can offer.
Developing your own intellectual property.
Marketing in your practice.

Get Clear: https://getclear.ca
Clinic Sites: https://www.clinicsites.co
Contact Jon: [email protected]
Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
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49min
January 12, 2021Why You Can’t Overprescribe Exercise with Adam Halseth
Today we are joined by Adam Halseth. Based in Scottsdale, Arizona, Adam is a physical therapist and Board-Certified Sports Clinical Specialist. In his work he, aims to help rotational athletes play pain-free by tailoring treatment plans to the individual. Adam discusses what makes him angry about the world of hands-on care, the importance of knowing your end goal, and the problems of over and under prescribing exercise.
“If you are a healthcare provider and you can make someone better, it doesn’t matter how you do it. You can be a chiro, you can be a PT, bottom line is if you make somebody better, I’m going to refer people to you.” – Adam Halseth
Topics covered include:
Differences and commonalities between chiro and physical therapy.
What annoys Adam about the world of hands-on care.
Accepting there is more than one way to treat someone.
Addressing surgeon concerns and building trust.
The importance of knowing your client’s desired goal.
Movement-based treatment.
The detriment of using cookie cutter treatments.
The lack of regressions and progressions in treatment plans.
Overcoming fear of progression.
The importance of regular reassessment and plan adjustment.
Communicating and showing the treatment value to your clients.
The pervasive problem of over-using modalities.
Creating the placebo effect, what causes it, and why it’s a problem.
The trend of over-prescribing exercise.
The importance of knowing the purpose of prescribed exercises for you and your client.
What equipment Adam would stock his clinic with if he could only have 5 pieces.

Contact Adam Halseth here: https://www.instagram.com/adamhalseth, https://foothillsrehab.com/

Find out more about Clinic Gym Connect: https://www.clinicgymconnect.com
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48min
December 29, 2020Adding a Gym to an Existing Medical Facility with Curt and Krista Kippenberger
Curt and Krista Kippenberger join us in today’s episode to discuss their progression with the clinic gym hybrid model in their clinic, Focus on Health Chiropractic. Their current facility is 3500 square feet and houses four doctors and an intern. The gym takes up 680 square feet and can comfortably host small classes.
“I can honestly say when we implemented the gym and said, ‘this is a part of your treatment plan’, there’s a sparkle in peoples’ eyes. They’re like ‘woah… I came in telling you that I can’t even lift my kid up, and you’re telling me that your goal for me is to lift a 100lb kettlebell off the floor!’” – Dr. Curt Kippenberger
Topics Covered Include
What encouraged Curt and Krista to add a gym to their facility
What brought Krista on board with the idea
The logistical issues that came up in making this transition
How providing the gym space has supported their patients further
The financial investment to establish the space, and if it has been worth it
The first step in transitioning patients into the gym
How transitioning to this model helped build a stronger relationship with clients
The best way to communicate with your clients
The role that Krista plays in the business and her perspective on the client experience
Changes in the patient base once exercise was added to the care plan
Improving patient compliance
Final tips for those launching these same changes in their practice
Why shadowing and seeing things in action is important
Clinic Gym Connect – www.clinicgymconnect.com
...more
48min
December 22, 2020The Path to Mastering Exercises with Brendon Rearick
In this episode we are joined by coach, trainer, educator, and business owner Brendon Rearick. Brendon created the Exercise Checklists course, which provides a path to mastering a particular exercise while clearly outlining what standards need to be met to move on. Today he is sharing a bit about the Exercise Checklists course and how it helps create the world’s best trainers by promoting consistency, performance, and overall quality of life.
“This allows the trainer to focus most of their energy on the individual, or the client or patient, instead of them trying to come up with programs or things on a white board.” – Brendon Rearick
Topics Covered Include
The Exercise Checklists Course including how it’s structured and what it offers
How the course can improve a trainer's effectiveness and success
Don’t hire the world’s greatest trainer, create the world’s greatest trainers
How this checklist approach can also support practitioners
How sub-checklists come into play
The clinical aspect and the potential to use checklists for discharge criteria
How this course promotes proper progression
Why standards on checklists are important
Success stories from this course
How the course helps you hire trainers with great customer service
How using the Exercise Checklists system supports repetition and facilitates trust
A peek into what Brendon’s gym looks like
Buying gym equipment in a strategic manner
Taking what you learn from the course and making it your own

Check out https://www.functionalmovement.com/ and find an SFMA course near you.
Start the Exercise Checklist course and use coupon code clinicgym for 50% off: https://www.exercisechecklists.com/
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27min
November 24, 2020Why Wellness is a Relationship Business with Dr. Brian Strump
Today we are joined by Dr. Brian Strump. Based in Charlotte, NC, Dr. Strump co-owns Live Active Charlotte with his wife. Live Active Charlotte has been open since 2010 and helps clients by creating personalized plans for their needs. Dr. Strump returns to the show today to discuss creating long-lasting client relationships, marketing strategies, and how often you should be communicating with your customers.
“We look at our business as a relationship business, that’s why people are here for 10 or 11 years.” – Brian Strump
Topics covered include:
Building good foundational business principles.
How Dr. Brian helps others run better businesses.
Utilizing the pandemic to maker changes in your clinic.
What Dr. Brian has learned about generating leads.
How clients are communicated with in the first year of joining Live Active Charlotte.
The average length of memberships at Live Active Charlotte versus the national average.
How to get people into the clinic or gym.
Creating brand awareness.
The importance of maximizing the client experience from the beginning.
The cost of different marketing strategies.
Why you should be combining email, SMS, and phone calls to drive engagement.
Creating personal communications to clients.
Making your services as easily accessible as possible.
How to continue communication once clients are in the door.
The benefit of scheduling communications.
Re-engaging clients that have left or are thinking of leaving.
Incentivizing return visits.

Contact Dr. Brian Strump here: [email protected]
Find out more about Raquetfit here: http://www.racquetfit.com/
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1h 1min
November 17, 2020How to Improve CrossFit Coaching with Tim Prater
Dr. Tim Prater is our guest in this week’s episode. He runs a unique clinic gym setup in Marion, Ohio, where the clinic and the gym are about half a mile apart in different buildings. He takes us through the layout in these buildings and discusses some adjustments he plans to make. We also get some tips about proper spine position during CrossFit which are especially useful for women. Later, Tim explains why he is not a fan of heart rate monitors.
“You have to be able to find a place where you can push them to the place where they can get uncomfortable enough, but still find their comfort.” – Tim Prater
Topics covered include:
What led Tim to open a gym.
The size of Tim’s buildings and changes that he is planning to make to them.
Advantages to jumping rope and why it is particularly useful in Ohio.
Hiring 8 coaches at Pure Function CrossFit and how they get trained.
Thinking about head and neck position during exercise.
Asking questions instead of giving queues.
Research that Tim has done with heart rate monitors and they’re not an accurate measure of performance.
Adjusting your breathing to improve strength, posture, and more.
Deadlifts and why they can be very good for strength but can also be detrimental.
A lesson that Tim learned from his gym and applied to his clinic, and vice versa.

Learn more about Membrandt: https://membrandt.com/
Pure Function CrossFit: http://purefunctioncrossfit.com/
Pure Function CrossFit on Instagram: https://www.instagram.com/purefunctioncrossfit/
Denton Chiropractic & Natural Health: http://drdenton.com/
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50min
November 10, 2020Evaluating Chiropractic Messaging with Jon Morrison
Today we are joined by Jon Morrison for a workshop on clarifying the message you send to your patients. Jon Morrison heads up Get Clear, a message focused marketing business that helps brands create clear, story-driven messaging. Jon has also recently founded Clinic Sites, a company that creates websites for clinics while utilizing Jane integration. In this episode, Jon evaluates 3 chiropractic websites and offers his feedback on how to improve their messaging, creating clarity through site layouts, and the importance of emphasizing what you can do for your patients.
“I’m just the chiropractic website guy who helps people with their messaging, getting ranked on Google, and just looking good. You don’t want to have a dated site.” – Jon Morrison
Topics covered include:
Creating clear and concise messaging with your website.
How Jon provides value no matter the budget.
The difference between owning and leasing your site content.
Why creating websites with Jane app integration is a benefit for clinics.
Creating sites that reflect what you do.
The importance of relevant headlines.
Presenting clarity of information through website layout.
Earning your target audiences’ trust.
Why you need to emphasize your authority.
What should be included on your landing page.
The benefits of including testimonials on your site.
Showing your process to potential clients.
Where and how to include calls to action on your site.
Articulating problems and presenting solutions.
The importance of acting as a guide for clients.

Get Clear: https://getclear.ca
Clinic Sites: https://www.clinicsites.co
Contact Jon: [email protected]
Find out more about Perform Better: https://www.performbetter.com
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1h 25min
October 27, 2020COVID-19 Pandemic Challenges and Opportunities with Dr. Jay Greenstein
Dr. Jay Greenstein is our guest in this edition. Based in Washington, DC, Dr. Jay has been in practice for 27 years and owns 4 clinics. Jay and his team offer a multi-modal approach to rehab that creates not only a symptomatic improvement, but long-term health improvement. Jay is also at the forefront of clinic automation and implementing technology to grow his organization. Jay will discuss taking advantage of opportunities presented by the pandemic, implementing technology to streamline your practice, and the importance of data utilization.
“Just start collecting data. Once you do that, you’re going to start seeing trends. Once you see trends, you’re going to be able to figure out what levers you need to pull to make improvements.” – Jay Greenstein
Topics covered include:
Jay’s background in chiropractic medicine.
How COVID-19 impacted the running of Jay’s clinics.
Why giving clinic roles specific names can be detrimental to team function.
Viewing the pandemic as a challenge and an opportunity.
Creating efficient practice through technology.
Learning to leverage and optimize the technology available to you.
Why you need to amalgamate your data for optimal running of your practice.
Creating an exponential organization by being information enabled.
The return Jay’s business has seen from data collection and utilization.
Using data to create predictive models.
Why you need to aggregate your referrals information.
The importance of tracking relationships between your practice and referrers.
How Jay automated the workflow at his clinics.
Creating a gamified customer experience app and how it impacted return visits.
The necessity of having passionate people on your team.

Try the Kanvas app here: https://kaizenovate.com/tech
Find out more about Membrandt at: https://membrandt.com
...more
57min

FAQs about Clinic Gym Radio:

How many episodes does Clinic Gym Radio have?

The podcast currently has 254 episodes available.