Are you tired of the overwhelming amount of beauty and skincare products that claim to do wonders for your skin? Have you ever wondered how to differentiate between marketing claims and scientifically backed results? Look no further! 

In this episode, we will explore the world of clinical testing and discuss how it's done for beauty and skincare products. Our guest is Susanne Mitschke, CEO and founder of Citruslabs, a clinical research organization focused on dermatology and skincare. We’ll discuss:

• What clinical testing is and why it's important for the beauty and skincare industry. 
• We will dive into the two different types of studies conducted in this field - consumer studies and clinical trials - and explore the differences between them. We will also discuss the various methods used to conduct clinical testing and the importance of following ethical guidelines and regulations.
• How to read into the results of clinical studies and how to differentiate between marketing claims and scientifically backed results. Susanne will share her insights on how to evaluate the credibility of studies and how to identify red flags in the claims made by beauty and skincare brands.
• The challenges faced by clinical researchers in the beauty and skincare industry, such as limited sample sizes and the influence of subjective perceptions. 
• Susanne will share some of her favorite - clinically proven brands.

Join us as we delve deeper into the world of clinical testing for beauty and skincare products and discover how to navigate the plethora of claims made by beauty and skincare brands.