Clipped: Your Content Creation Toolkit

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In this episode of Clipped, Eric dives deep into the world of backlinks. Building on last week’s conversation with SEO expert Brandon Lebowitz, Eric unpacks the essentials of backlinks and their significance in boosting your content’s visibility online. 

Podcast Sponsor:

• Riverside.fm – Get AI-powered show notes, transcripts, and video clips. Use promo code CLIPPED at checkout for 20% off.

Episode Takeaways:

1. What is a backlink? – A simple explanation of how backlinks work as endorsements for your site.
2. Why are backlinks important? – Insights into how backlinks improve search engine rankings and drive traffic.
3. How to get more backlinks – Practical tips like being a guest on podcasts, creating shareable content, and reaching out for link exchanges.

Eric also shares why diversifying your content into audio, video, and written formats is crucial for creating an ecosystem that resonates with all types of audiences. If you’re looking to strengthen your SEO game, this episode is packed with actionable advice to get started.

What You’ll Learn in This Episode:

• Why backlinks act as a "vote of confidence" for Google and other search engines.
• The difference between high-value backlinks from big brands (like Nike) versus smaller sites.
• How backlinks directly impact your site’s traffic and ranking potential.
• Simple strategies to secure more backlinks: guest podcast appearances, shareable content, and link exchanges.
• The importance of repurposing content to create a diverse ecosystem for broader reach.

Connect with Eric:

• Homepage
• LinkedIn
• Blog
• YouTube
• Instagram

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In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more. 

They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content. 

Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks. 

He even touches on how file names for images, videos, and audio files can make a difference in rankings. 

Tune in for actionable insights into boosting your website’s search performance and expanding your digital reach.

Key Takeaways:

• What is SEO?

• SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube.

• The Importance of Keyword Research

• Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly.

• File Names and Alt Text

• To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability.

• SEO for YouTube

• With YouTube’s integration into Google’s ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking.

• Adapting to AI in SEO

• AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it’s essential to ensure information is accurate and beneficial for users to align with Google’s helpful content guidelines.

• Understanding Google’s E-E-A-T Guidelines

• Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility.

• Social Media and Search Behavior Shifts

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In this episode of CLIPPED, host Eric reveals a sneak peek of his latest tool, designed to simplify the often-tedious process of finding an available podcast name. Eric introduces listeners to the Podcast Name Availability Search Tool, which checks the availability of podcast names across Apple, Spotify, YouTube, and even URLs, all in one spot. Listen in for a special preview and learn how to use this tool and give feedback before its broader launch.

Sponsor Shoutout: Riverside.fm

Record, edit, create clips, and more with Riverside. Use promo code CLIPPED for 20% off any individual plan.

Podcast Name Availability Search Tool:

Created to help content creators check if their desired podcast name is available across key platforms in one simple search.

Aims to solve the hassle of manually checking Apple, Spotify, YouTube, and URLs.

Available on ThePodcastHaven.com right on the homepage.

How the Tool Works:

Type in your desired podcast name, and the tool will show if it’s available on Apple, Spotify, YouTube, and as a URL.

If your chosen name is taken, it suggests alternative options.

Users get three free searches; continued use requires a subscription to Eric’s email list.

Seeking Listener Feedback:

Eric invites listeners to be among the first to test the tool and provide feedback on functionality, ease of use, and any bugs or improvements.

Email feedback to Eric at [email protected].

Future Plans:

Eric plans to add Instagram, TikTok, and other social platform name checks to make it a comprehensive tool.

A larger promotional launch is expected once the tool is fully polished.

Connect with Eric:

• Email: [email protected]

• Website: ThePodcastHaven.com

Call to Action:

Check out the Podcast Name Availability Search Tool, give it a try, and share your feedback!

Thank you for tuning in to CLIPPED! Until next time, keep listening, keep engaging, and keep creating.

Remember to follow and subscribe for more episodes and tips on crushing your content goals.

 

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Eric delves into the world of email newsletter providers and shares why he made the switch from Mailchimp to Beehive. If you're a creator, podcaster, business owner, or YouTuber looking to grow and monetize your content, this episode is packed with valuable insights just for you.

Eric discusses the critical importance of owning an email list as a direct pipeline to your audience, bypassing the limitations of social media algorithms. He shares his personal journey with Mailchimp, the challenges he faced in growing his subscriber base, and how Beehive's unique features like the Boost program and Ads Marketplace have revitalized his newsletter strategy. 

Whether you're just starting out or looking to enhance your current email marketing efforts, this episode offers practical tips on leveraging tools designed specifically for creators.

Episode Highlights:

• The necessity of an email newsletter for creators to build a direct relationship with their audience.

• Limitations of social media algorithms and how email newsletters can overcome them.

• Eric's experience with Mailchimp and the reasons it wasn't meeting his needs.

• Introduction to Beehive's Boost feature and how it aids in growing your subscriber list through strategic partnerships.

• Monetizing your newsletter with Beehive's Ads Marketplace and the potential revenue streams it opens up.

• The motivational impact of initial earnings and how it can fuel your growth strategy.

• Actionable tips for starting and growing your own email newsletter for sustained audience engagement.

Sponsor

This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. https://www.riverside.fm/?utm_campaign=campaign_4&utm_medium=affiliate&utm_source=rewardful&via=thepodcasthaven

Use promo code CLIPPED at checkout to get 20% off!

Resources

• Beehive: https://beehiiv.com

• Digital Creator Podcast by Dylan: https://podcast.dylanschmidt.com/?fathom=PodcastClick

Don't forget to follow to Clipped for more tips, resources, and insights to help you crush your online content goals. Keep listening, keep engaging, and keep creating!

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into

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Welcome back to "Clipped," the podcast where your host Eric shares invaluable podcast production tips, resources, industry insights, and all the knowledge you need to make your podcasting journey smoother. In this episode, Eric delves into the exciting realm of AI and its transformative role in processing podcast audio.

Join Eric as he explores how AI-powered tools can elevate your audio quality from mediocre to professional studio standards. He discusses his personal philosophy on speech enhancement via AI, offering a balanced view of its advantages and potential pitfalls. Whether you're a novice podcaster or a seasoned pro, this episode provides practical tips to help you harness AI effectively without over-relying on it.

In This Episode, You'll Learn:

• Understanding AI Speech Enhancement Tools: How tools like Descript Studio Sound and Adobe Speech Enhancement can transform your audio quality.
• Pros of Using AI in Audio Processing: Discover how AI can save time, improve consistency, and lower the barrier to entry for podcasters without extensive audio engineering knowledge.
• Cons and Risks of Overprocessing: Learn about the dangers of over-reliance on AI, including unnatural sound quality and audio glitches.
• Striking the Right Balance: Tips on how to use AI as a helpful tool without letting it become a crutch, including recommended settings to avoid overprocessing.
• Practical Advice for Beginners and Pros: Whether you're new to AI or looking to refine your approach, get actionable insights tailored to your experience level.
• Eric's Personal Insights and Experiences: Hear real-world examples and lessons learned from Eric's own journey with AI in audio production.
• Call to Action for Experimentation: Encouragement to try out AI tools yourself, starting conservatively and adjusting to suit your unique needs.

Tune in to discover how AI can be a game-changer in your podcast production workflow when used thoughtfully and effectively. Don't forget to visit thepodcasthaven.com for more resources, tips, and over a hundred articles covering everything from equipment recommendations to audience growth strategies.

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In this show, Eric engages in a detailed conversation with Jeff Umbro, the founder of Podglomerate, exploring Jeff's journey from aspiring writer to successful podcast agency owner. Eric highlights Jeff's New Hampshire roots, his unexpected path into entrepreneurship, and the serendipitous beginnings of Podglomerate.

Sponsor Alert:

This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.

Throughout the discussion, Jeff shares his passion for podcasts, detailing how his business model evolved over time and offering insights into different strategies for podcast production and promotion. Key topics covered include Jeff's experience with original content creation, Podglomerate’s wide-ranging services—spanning production, marketing, and monetization—and how he approaches collaborations with clients. Jeff emphasizes the significance of setting realistic podcasting goals, discussing both paid and organic marketing strategies. He wraps up by offering practical advice on podcast marketing tailored to various client goals, and reflects on the challenges and rewards of running a media company.

Episode Breakdown:

• 00:00 Introduction and Casual Setup
• 00:37 Guest Background and Early Career
• 04:01 Journey into Podcasting
• 07:12 Starting Podglomerate
• 11:12 Business Model Evolution
• 14:18 Clientele and Marketing Insights
• 18:46 Podcast Perspectives: A New Venture
• 19:12 Reflecting on Past Podcasting Experiences
• 20:10 The Evolution of Podcasting
• 23:24 Original Content vs. Client Shows
• 28:40 Marketing Strategies for Podcasts
• 32:49 The Importance of Realistic Goals
• 38:15 Final Thoughts and Contact Information

Connect With Podglomerate:

• Podglomerate Website
• Podglomerate LinkedIn
• Podglomerate Instagram
• Podglomerate YouTube

Connect With Jeff Umbro:

• Jeff's LinkedIn

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Connect With The Podcast Haven:

• The Podcast Ha

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In this episode, Eric discusses the recent changes to the Amazon Influencer Program, highlighting the increase in carousel slots from six to twenty and the introduction of status levels (bronze, silver, gold, and platinum) based on performance metrics. 

He explains how points are earned through sales and link clicks, and details the benefits associated with each status level, encouraging creators to enhance their content to improve their chances of being featured.

Sponsor Alert:

This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.

Amazon Influencer Program 2024 Takeaways:

• The Amazon Influencer Program has introduced significant changes.

• There are now 20 carousel slots available for videos.

• Status levels include bronze, silver, gold, and platinum.

• Points are earned through shipped revenue and link clicks.

• $100 in shipped revenue equals one point.

• 1,000 link clicks equal one point.

• Status is maintained for the current and following quarter.

• Each status level offers unique benefits and perks.

• Gold status provides promo codes for followers.

• Platinum status includes exclusive gift boxes and events.

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Listen To Past Episodes:

• Unleash Your Creative Freedom: Content Strategies That Break The Mold

• Inside Podcast Movement 2024: Networking, Parties, and Industry Insights – Featuring Jay Yow, Producer of The James Altucher Show

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In this episode of Clipped, host Eric is joined by Guy Kelly, an accomplished graphic designer and the creative force behind the eye-catching cover art of the award-winning podcast "Hooker Gate." 

They delve into the critical role that cover art and thumbnails play in attracting listeners and how exceptional design contributed to "Hooker Gate" winning the iHeartRadio "Next Great Podcast" competition. 

Guy shares his journey from studying graphic design in college to making a significant impact in the publishing industry, and how his background influences his approach to designing for the digital landscape.

What You'll Learn:

• The Crucial Role of Cover Art and Thumbnails: Understand why visual elements are vital for attracting and retaining podcast listeners.

• Leveraging Graphic Design Skills: Learn how Guy's expertise in graphic design enhances podcast branding and listener engagement.

• Creating Compelling Visuals: Discover practical tips for designing cover art that effectively conveys your podcast's message and stands out in a crowded market.

• Balancing Aesthetics and Functionality: Explore the intersection of beauty and usability in design to create impactful visuals.

• Insights into the Design Process: Gain behind-the-scenes knowledge of the podcast production process and the integral role of design.

Key Topics Discussed:

• Guy Kelly's transition from music to graphic design and his passion for creating physical products.

• The impact of professionally designed cover art on podcast success and listener attraction.

• Common trends and pitfalls in podcast cover art, including overused design elements.

• The importance of a cohesive branding strategy across all podcast elements.

• Debunking myths about the necessity of including faces on cover art.

• Strategies for podcasters to improve their visual branding, even without a design background.

Quotes from the Episode:

• "The thumbnail is so important. The title is really important. Those two things are the most important for getting people to click on your podcast." – Guy Kelly

• "I found that the part of my brain that perfected working on complex projects was the same I used in putting together the podcast." – Guy Kelly

• "There's a lot more complex stuff you can do to communicate something without having a face on it." – Guy Kelly

Connect With Guy:

• Guy Kelly's Website: guykelly.com

• Guy's LinkedIn:  lin

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In this episode, Eric chats with Guy Kelly, co-creator of the hit true crime podcast "Hookergate." They dive deep into Guy's journey from his Kentucky roots to becoming a graphic designer, musician, and successful podcast creator. They reminisce about their shared love of music and discuss Guy's background in bands, his transition to podcasting, and the creative process behind "Hookergate."

Guy tells the audience how winning the Next Great Podcast Competition led to the creation of "Hookergate," an acclaimed true crime podcast produced with iHeart. He reveals the challenges and triumphs of producing a true crime podcast, including developing a unique sound design and navigating the intricacies of working with a major network.

Sponsor:

This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.

Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability.

But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more.

Episode Highlights:

• Eric welcomes Guy Kelly to the show and discusses their meeting at Podcast Movement in Los Angeles and Washington, D.C.
• Guy shares his Kentucky roots, love for music, and journey to becoming a musician.
• The transition from early piano lessons to discovering Nirvana, Green Day, and developing a passion for rock music.
• Touring with local bands and the evolution from playing small gigs to larger stages.
• The origins of "Hookergate"—how a chance discovery of old newspaper clippings inspired a new podcast idea.
• Entering and winning the iHeart Next Great Podcast competition with a 60-second trailer.
• Behind-the-scenes of creating "Hookergate": from research and concept to producing a compelling true crime podcast.
• Insights into the remote collaboration process, tools used for production, and the importance of music and sound design.
• Discussing the role of graphic design in podcast marketing and how Guy's background shaped the show's visual identity.
• Navigating the business side of podcasting, working with iHeart, managing creative control, and understanding the ownership model.
• What’s next for Guy Kelly? A sneak peek into future projects and upcoming plans for "Hookergate."

Connect with Guy Kelly:

• Website: https://guykelly.com
• LinkedIn: https://www.linkedin.com/in/guy-kelly-30379814b/

Subscribe & Review: If you enjoyed this episode, be sure to subscribe to CLIPPED and leave a review. Your feedback helps us create the best content for you!

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolvi

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Today, Eric is breaking down the rise of podcasting on YouTube, a platform that’s quickly becoming essential for podcast growth. With YouTube investing heavily in its podcasting ecosystem, it's more crucial than ever to consider adding a video component to your show.

Sponsor:

This episode of Clipped is proudly sponsored by Riverside.fm, the leading platform for recording studio-quality podcasts and video content right from your browser. If you want to try Riverside for the first time, enter promo code CLIPPED to get 20% off.

Eric is diving into why you should be prioritizing YouTube as a platform for your podcast. With features like YouTube Music and a dedicated podcast playlist, YouTube is creating new opportunities for growth and discoverability.

But it's not just about uploading your episodes; there are specific steps to make sure your podcast shows up in the right places, and Eric is covering all that and more.

Episode Highlights:

• YouTube's Growing Podcast Community: Eric explains why YouTube is becoming a hub for both podcasters and listeners, and what this means for you.

• How to Get Your Podcast on YouTube Music: Eric walks you through a step-by-step guide to setting up your podcast so it appears in YouTube Music's dedicated podcast section.

• The Importance of YouTube Music: Eric discusses how YouTube is leaning heavily on YouTube Music as its primary podcasting platform and why this could be a game-changer for your show.

• Audio vs. Video: Eric lays out the benefits of incorporating video into your podcast strategy and the potential growth opportunities you might be missing if you stick to audio-only.

• Discoverability on YouTube: Eric shares how YouTube's algorithm can help your podcast reach a new audience and the best practices you need to follow for maximum visibility.

• Monetization Opportunities on YouTube: Eric dives into the different ways you can monetize your podcast on YouTube, including ad revenue, memberships, and more.

• Engagement Strategies: Eric offers tips on how to use YouTube's unique features—like live chats, comments, and polls—to foster a more interactive community.

• Real-Life Success Stories: Eric shares examples of podcasters who have successfully integrated YouTube into their strategy and the positive impact it had on their growth.

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.