Our first speaker is Geoff Baird who is a very close family friend. Geoff recently co-wrote a book entitled The Signal Solution: How Smart Colleges Stop Chasing Applications and Start Converting Students.

Geoff is a consultant working with higher ed institutions to help them persuade accepted student applicants to attend their school. Geoff is particularly excited about using AI to figure out who the admissions committee should focus on in their marketing efforts.

Our second speaker is Bob Zemsky who is a Professor of Education at UPenn and the university’s chief planning officer. He is also the Co-Founder of College-in3- Exchange and is the author of 14 books including The College Stress Test.

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