Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.  Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out. Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.&nbsp; Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

Closing the Gap With Data: How Manufacturers Can Capture More Leads

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Share Closing the Gap With Data: How Manufacturers Can Capture More Leads

Sign up to save your podcasts

Closing the Gap With Data: How Manufacturers Can Capture More Leads

Closing the Gap With Data: How Manufacturers Can Capture More Leads

More shows like Smarter Building Materials Marketing

Pivot

Invest Like the Best with Patrick O'Shaughnessy

Masters of Scale

The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget

The Diary Of A CEO with Steven Bartlett

Specified: Building Materials & Construction Growth Podcast

Prof G Markets

The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price