The unraveling of market enthusiasm continued in Q4 of 2022 with the earnings reports from the U.S. hyperscalers now all in. As we said earlier this year, even the cloud is not immune from the macro headwinds and the cracks in the armor we saw from the data we shared last summer are playing out into 2023. For the most part, actuals are disappointing beyond expectations, including our own. It turns out that our estimates for the big 3 hyperscale revenue missed by $1.2 billion or 2.7% lower than we had forecast from our most recent November estimates. We expect decelerating growth rates for the hyperscalers will continue through the summer of 2023 and won’t abate until comparisons get easier. 

In this Breaking Analysis we share our view of what’s happening in cloud markets – not just for the hyperscalers but other firms that have hitched a ride on the cloud. And we’ll share new ETR data that shows why these trends are playing out, tactics customers are employing to deal with their cost challenges and how long the pain is likely to last.