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Highlights
Current Challenges (00:48)
Manny names capital allocation as a major challenge for the office of the CFO. They spend much time thinking about which technologies and industry solutions are best to invest in. They have to determine which investments take priority, such as investing in tech that benefits the company’s back office versus their customers. Value creation is also a key consideration. “Our analysis on where do we invest those dollars has gotten a lot more granular and a lot more scrutiny around those decisions,” he says.
“Many of the CFOs face the challenge of doing more with less when money has gotten a bit more expensive,” Hedin raises. Another challenge he notes is regulatory aspects. The three C’s — cost, control, and compliance — need to be as efficient as possible. Determining how to leverage AI can be a challenge on the technology side.
AI Impact (07:17)
When building out large language models (LLMs) and algorithms, you have to ensure you have the right governance and controls internally on the data to get the desired outcome. This is vital when starting out leveraging new technologies to drive business decisions and efficiencies. While this can be daunting, “there’s a lot of value to it,” Manny notes. Once it’s tested and secure internally, the next phase of an AI journey is to look at it from a customer-facing perspective.
Hedin shares customer examples of applying machine learning and AI. “In the financial process automation space, AI is definitely saving a lot of time already today for a lot of CFOs,” Hedin says.
CFO AI Concerns and Second Half Mindset (11:30)
Korakis says the biggest risk is that AI outputs don’t necessarily align with the question an employee is seeking to answer. If a person thinks they’re feeding the algorithm or LLM all the right data points but they’re actually not, that’s a big issue. His company is ensuring good data governance.
Microsoft has made Copilot actionable for ISVs like Signup; since it’s embedded in Finance and Operations as well as Business Central, there are actions that weren’t available before, Hedin says. It’s one thing to get intelligent responses, but when you can also start doing things such as generating a PO if one’s missing, then you have an assistant that can do a lot more things for you. It’s really exciting in terms of customer problems that can be solved.
Korakis says in the first half of the year there’s been a lot of disruption in the macro environment that followed supply chain challenges: rising interest rates that created caution and the need to be very thoughtful in using investment dollars has slowed things down a bit. “I see that starting to phase off” and CFOs are more willing to spend as the second half approaches.
D365 Trends (15:09)
Hedin says AI is one big, obvious trend with Dynamics 365. The other is new regulatory demands. If you send an invoice to a customer in Italy you need to go through their tax authorities now so they can track it. A US customer asked to start invoicing in Germany and needed guidance. It varies by country. That’s a big challenge for the international companies as well – how to handle that in an efficient way.
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Highlights
2025 Expectations (02:07)
Ashe has had the opportunity to meet with and hear from customers about the challenges they're facing so SignUp can determine the kind of support customers need. A common theme that he has noticed is around "measuring what matters and trying to see how they can move to a predictive model because there's a lot of uncertainty." When business leaders are looking at solutions like ExFlow by SignUp, Ashe explains that it's "something that when we get through our implementation, we feel like we've got a path for them to be able to help meet those goals and, hopefully, improve their relationships with their vendors and reduce some of those risks."
ExFlow as an Enabler (05:30)
ExFlow focuses on AP automation within Dynamics 365 on both F&O and BC. The office of the CFO is changing to be more strategic with investments, mitigating risks, and predicting potential opportunities. ExFlow takes the amount of time that an organization spends on invoicing, for instance, and compresses it to reduce potential errors and give time back to the business. It also helps organizations measure key elements so they can re-architect their business to be more efficient and plan more effectively. "I think that's where a lot of the real value comes from," Ashe says.
Future of AI (08:10)
AI will continue to have a huge impact, Ashe considers. For most organizations, AI will have a wider impact of a big-bang approach. "I think some organizations are prepared for that...People are going to slowly but surely get more used to just having an autonomous agent there to help them do their jobs."
Previously, Hedin has discussed the premise of three horizons of AI that can be aligned with strategic decision-making and financial control. He elaborates on these horizons: The first horizon is having an immediate impact now, as it includes using copilots to optimize processes and models to become more efficient. The second horizon involves using AI to drive the setup of systems. The third horizon is more autonomous, allowing agents to manage reoccurring tasks, for example.
Driving an AI-Strategic View into 2025 (14:46)
"We're actually doing what we've always been doing," Hedin confirms. "We've been 100% a Microsoft-dedication ISV." He describes how SignUp Software builds on Microsoft's platform for industry-specific, horizontal solutions. "We need to be smart and use what they are doing and then build the last touch on top of that." This enables the company to build AI models that become better and better with each new generation.
Although AI and its evolution is becoming faster and faster, as people are increasingly absorbing the technology, the learning curve still takes time. While AI technology is being adoption, it still requires knowledge to work through prompts, asking the right questions, and fine-tuning models. We need to be maybe one to two years patient before achieving the real autonomous level, Hedin explains, but there are a lot of efficient processes on the way.
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Driving Adoption (02:40)
At its recent financial earnings call, Microsoft reported dramatic results from its last quarter regarding Dynamics 365 (D365), Business Central (BC), and Finance and Operations (F&O), with 27% growth quarter over quarter. Some core factors are driving this pace of customer adoption in the mid-market and the enterprise. Hedin names three:
Hedin reports that SignUp Software had similar growth rates to Microsoft, so it has been able to maintain the same pace.
Industry Innovation (05:03)
Some vertical industries are quicker with their approach to modernization and digital transformations, especially in managing regulatory compliance and implementing other cybersecurity initiatives. Hedin describes the pace of innovation and modernization among various industries.
All industries have invoices. However, the industries accelerating their pace of modernization and implementing advanced solutions are the ones that have the most to gain and with high volumes, notes Hedin. He lists retail and government as two of the top industries here.
Partners contribute greatly to this pace. “It’s the solution architects and the business process designers that advise the customer on what they can do,” he says. When partners see the capabilities that come with modern offerings, they begin to suggest those offerings.
Investing in Modernization and Automation (08:43)
The office of the CFO should be keeping an eye out for key aspects and outcomes from their investments to modernize and automate. Efficiency and flexibility are two beneficial elements. “It comes back to process efficiency to have that low cost; you have to control compliance on those processes,” Hedin says.
Modern technologies, such as automation and AI, come with a lot of fear and uncertainty as well as assumptions that they will take the jobs of humans. For those involved with the day-to-day operations of a business, that’s not necessarily true. Investing in modernization can enhance business processes and enable humans to be redeployed to do other tasks.
The 4 Cs (11:25)
Hedin describes four Cs that can come with modern technologies and are essential when working with customers and partners, which SignUp Software puts into practice with its ExFlow offering:
SignUp Software is “heavily entrenched” in its research and development (R&D) department, Hedin says. Customers can improve their return on investment (ROI) by embracing modern technologies, deploying their employees to higher-level tasks, and benefitting from the four Cs. Another factor that Hedin mentions is the standard for CO2 emissions for companies with more than 250 people. SignUp Software offers a product for CO2 management to help companies manage data and have greater control in working toward becoming
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Episode 46 | Driving Impact Through Partnership
The Big Themes:
The Big Quote: “AI is the new UI, and you can't have an AI just exist within a singular system. You need the AI to be able to work throughout the business in an omnichannel sort of way."
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Bayer’s Data Evolution with AlloyDB
The Big Themes:
The Big Quote: “Climate change is a new challenge. You see some of these forecasts coming out of academia that yields will go down by 30% — that will arrest this great trend that we've seen continually increasing over the last 100 years. We need to solve for that, and that's going to take new types of data and new approaches and these types of things."
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Episode 54 | AI, CIO Challenges
The Big Themes:
The Big Quote: “We're drowning in information, we've got to move faster, and some of the GenAI and traditional AI stuff is taking a lot . . . away from us so we can move to operate at a higher level of reasoning, of thinking, of overseeing."
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Episode 445 | Reflecting on 2 Years of Generative AI
The Big Themes:
The Big Quote: “Work with a partner that you trust and that's going to tell you the truth...They've seen it a million times. They know you as well and they know your resources. They know the scope of your project. Find those partners that you can really trust and they're going to help you [and] lead you on the right path.”
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Transforming Business with Cloud
The Big Themes:
The Big Quote: "The payables team I have now is the same size as 10 years ago. So we're able to scale . . . . [from] 400 to 6,000 employees, but the payables team is the same size. How did we do that? Well, that's how you do it — automation."
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Oracle's Expanding Multi-Cloud Strategy
The Big Themes:
The Big Quote: “It is very clear that customers drive our strategy . . . Oracle is kicking this multi-cloud era forward, an open era, if you will."
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Episode 53 | Future-Ready IT Offerings
The Big Themes:
The Big Quote: “The answer for every vendor is, to facilitate interoperability, make it easy for me to do my job better. Yes, you could build a walled garden, like the cloud vendors all did . . . That's the resort of the person with the inferior product . . . I want the ability to interoperate. I want them to all think this is not a zero-sum game."
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