In this special Founder’s Day episode, hosts Nate and Logan reflect on six years of building Clout, a media and marketing company that serves real estate agents and entrepreneurs. They discuss the challenges of turning a passion into a business, scaling operations, and how digital marketing, social media, and CRMs are shaping the industry.
Listeners will gain insights into the realities of entrepreneurship, content creation, and strategies for long-term business success.
Key Takeaways
- Scaling a business takes time, systems, and the right team.
- Content creation is evolving—video marketing is more important than ever.
- Entrepreneurship requires balancing passion with smart business decisions.
- The future of real estate marketing lies in automation, social media, and AI-driven content.
Timestamps
00:00 Introduction – Welcome to the Clout Podcast
02:30 From side hustle to full-time business
10:15 Lessons Learned – Avoiding burnout & why passion doesn’t always mean profit
22:45 The Evolution of Real Estate Marketing – How video content is changing the industry
34:20 CRMs & Scaling – Why automation is key for real estate agents
45:30 The Future of Content Creation – AI, short-form video, and emerging trends
55:10 Scaling Challenges – Managing growth while maintaining quality
1:05:00 Final Reflections – Innovation, competition, and what’s next for Clout
1:12:30 Closing Remarks – Where to follow Clout and final words for entrepreneurs
🌐 Website: https://www.cloutrealestate.com/
📸 Instagram: https://www.instagram.com/cloutagents/