Welcome to The Clout Podcast! 🎙️ In this episode, Montana, Blake, Logan, and Nate reveal the ultimate key to real estate success in 2025: finding your authentic voice.

🔥 What’s inside:

The #1 reason agents fail at connecting with clients (and how to fix it).

Why cookie-cutter content is killing your brand—and what to do instead.

How to tell your story in a way that wins trust and closes deals.

The 2025 real estate trends that will separate the winners from the quitters.

💥 PLUS: Practical tips for breaking out of the content hamster wheel and becoming the agent people can’t stop talking about.

🎧 Don’t miss this episode—your future success might just depend on it! Hit subscribe, leave a review, and let’s build your best year yet!


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Welcome to The Clout Podcast! In this episode, we uncover how Ryan Serhant went from being a struggling actor to building the most-followed real estate brand in the world. Learn the strategies he used to create a powerful personal brand, dominate content creation, and scale his business to new heights. 

Timestamps for Quick Navigation
0:00 – Intro: Why Ryan Serhant’s Branding Mastery Matters
3:15 – The Journey: From Actor to NYC’s Top Real Estate Mogul
8:20 – Personal Branding 101: Lessons from Ryan’s Success
14:35 – Authenticity in Branding: How Being Real Wins Fans
20:00 – Behind the Content Machine: Ryan’s Creative Team Secrets
26:45 – Scalable Systems: Working Smarter, Not Harder
33:30 – Two Types of Marketing: Selling Yourself vs. Selling Listings
37:50 – Final Thoughts: Key Takeaways from Ryan Serhant’s Playbook

🔑 What You’ll Learn in This Episode:
How Ryan Built His Brand from Scratch

Leveraging authenticity and storytelling to connect with audiences.
Why sharing behind-the-scenes moments boosts engagement.
The Secrets of Consistent Content Creation

How Ryan uses YouTube, Instagram, and TikTok to grow his influence.
The importance of having a dedicated team for scalability.
Building Systems for Long-Term Success

How Ryan runs his business like a well-oiled machine.
Lessons in collaboration and delegation that you can apply to your business.
Inspiration for Entrepreneurs & Realtors

Why content creation is the modern handshake in networking.

How to create a personal brand that resonates with your audience.

Quotes to Remember:

“Your personal brand is the gateway to your success.”
“Authenticity is what turns followers into fans.”
“Relentless content creation is the secret to staying top of mind.”

 Key Takeaways from the Episode:
Authenticity Is Key: Show the good, the bad, and the hustle.
Consistency Matters: Create content relentlessly and show up daily.
Build a Scalable System: Delegate tasks to a team and free up time to focus on growth.

In this episode of The Clout Podcast, we reveal why personal branding is the ultimate game-changer for real estate agents this year. 💡

 Learn how to position yourself as the go-to expert, build trust online, and stand out in a crowded market!

🎙️ Whether you're a seasoned agent or just starting out, mastering your personal brand is the secret to scaling your business and crushing your goals. Don’t miss these proven strategies tailored specifically for real estate pros!

📌 Subscribe for more real estate tips to build your clout and dominate the market in 2025.


0:00 - Intro
2:15 - Why Branding Matters
8:45 - Storytelling as a Differentiator
14:30 - New Year, New Goals
22:10 - Branding Basics
30:00 - Marketing Assets
38:45 - Overcoming Branding Fears
46:20 - Key Takeaways
49:30 - Outro

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In this episode, we share insights on overcoming obstacles, staying consistent, and building momentum as creators and entrepreneurs. From using limited resources effectively to cultivating the right mindset, we discuss the importance of embracing imperfection and just getting started. Whether you’re working on a personal brand, growing a business, or exploring new creative endeavors, this episode is packed with actionable advice and motivational gems to help you make 2025 your year.

YouTube Timestamps

• 0:00 Introduction & overview
• 2:31 Quote of the day
• 6:46 Focus on consistency
• 11:16 Overcoming roadblocks
• 16:51 Building a strong team
• 22:06 Storytelling in branding
• 27:46 Measuring success
• 34:16 Staying motivated
• 40:36 Realistic 2025 goals
• 46:01 Final thoughts

Key Takeaways and Quotes

1. Start Where You Are:
   • “You don’t need the best equipment or a polished setup to begin. Use what you have and focus on improving over time.”
   • Practical tip: Don’t let small obstacles like imperfect equipment hold you back from creating.
2. Consistency Is Key:
   • “One viral post won’t sustain you. What matters is the foundation of consistent, quality content that keeps your audience engaged.”
   • Strategy: Post regularly and review what resonates with your audience.
3. Storytelling Builds Connections:
   • “People don’t just follow brands—they follow the stories behind them. Be authentic and show your journey.”
   • Actionable advice: Define your niche and create content that reflects your personal values.
4. Measure Progress, Not Perfection:
   • “Success isn’t measured in likes and views; it’s measured in how much you’ve grown and what you’ve learned along the way.”
   • Focus on milestones like consistency and improved engagement.
5. Surround Yourself with Support:
   • “Motivation thrives in the right environment. Surround yourself with people who inspire and uplift you.”
   • Build a network of like-minded individuals to share ideas and keep you accountable.

Action Steps for Listeners

• Start small: Identify one or two days a week to consistently post content.
• Experiment with Instagram Stories or other low-effort formats to get comfortable.
• Reflect on your goals and reverse-engineer them into daily tasks.
• Embrace imperfection: Don’t let fear of judgment stop you from sharing your voice.
• Seek support: Whether it’s a team, coach, or community, surround yourself with people who push you to grow.

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Are you overthinking every little detail before posting online? You’re not alone! 🎙️ In this episode of The Clout Podcast, we explore the fears, funny moments, and real struggles of putting yourself out there on social media. From relatable stories about family critiques (hello, Logan’s mom!) to insights on building confidence and creating content that works, this episode is packed with value. 💡

We also dive into:

Why perfectionism kills creativity.
How to let go of control and trust your team.
The hidden secrets to fast content creation for real estate agents and creators.
Hilarious stories of family feedback, double chins, and dancing behind the scenes.

This isn’t just about posting—it’s about embracing authenticity, being consistent, and growing your brand in 2024. Whether you’re a real estate agent, content creator, or someone trying to get started, this is the push you’ve been waiting for. 🚀


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Hashtags:
#SocialMediaGrowth #PostWithConfidence #OvercomeAnxiety #ContentCreationTips #PodcastMoments #RealEstateTips #PersonalBranding #RelatablePodcast #MotivationalContent #CloutPodcast

Simplify your holiday content strategy with these tips! In this episode of the CLOUT Podcast, we dive into how you can create authentic, engaging content without overthinking it. Whether you're a real estate agent, personal brand, or social media enthusiast, we'll show you how to overcome the fear of "cringe," take advantage of seasonal engagement, and build lasting relationships with your audience.

Discover why authenticity beats perfection and how to stay consistent during the holidays, even with minimal effort. We discuss practical tips, from repurposing existing content to using simple tools like tripods for organic video creation. Join us as we explore ways to streamline your content process and start 2025 with a bang!

Subscribe now for more content creation tips, and don't forget to follow us on Instagram @CloutAgents. Let’s make this holiday season your most productive yet! 🎥✨

TIMESTAMPS:

0:00 Introduction and welcome back to the CLOUT Podcast
2:15 Overcoming the fear of cringe in content creation
4:00 Simplifying your holiday content strategy for better engagement
6:45 How to focus on value instead of vanity metrics
9:00 Easy ways to create content with tools you already have
11:30 The importance of authenticity over high production quality
13:45 How to repurpose existing content to maximize efficiency
16:00 Using simple visuals and voiceovers for effective storytelling
18:15 The comparison trap and embracing your personal brand
23:30 Challenges of overplanning versus organic content creation

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SEO Hashtags:
#ContentCreationTips, #HolidayMarketing, #SocialMediaStrategy, #RealEstateMarketing, #ContentSimplified, #AuthenticMedia, #HolidayEngagement, #SeasonalContent, #DigitalMarketingTips, #ContentWithoutOverthinking

Welcome to the first episode of our brand-new podcast! CLOUT is a bold, exciting space where creativity meets real estate marketing. Created by a team of passionate storytellers and media experts, our mission is to help realtors break through the noise, elevate their brands, and connect with their audiences in impactful ways.

In this debut episode, meet your hosts Logan Martinez, Nate Straubinger
 Blake Clemens, and Montana Doran,  as they share how CLOUT was born, their journey from a side hustle to a thriving creative agency, and their vision for this podcast. We’ll dive into what makes CLOUT different, why client relationships matter, and how real estate agents can leverage modern marketing techniques like experiential content and social media to stand out.

Whether you're a seasoned realtor or new to the game, this podcast is your ultimate resource for creative strategies, industry insights, and actionable tips. Join us as we kick off an exciting journey to revolutionize real estate marketing!

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