CMI Weekly Wrap

Does your marketing team tend to dive head-first into developing a marketing specialty because the world believes it's the next new thing? In this episode, Content Marketing Institute's Robert Rose discusses why it's so critical that your marketing strategy go beyond chasing the next new specialty and, instead, focus on strategy. Plus, news about the first real shots in the data privacy wars and what it could mean for you. And he shares an article on why content is not the same as content marketing. And that's a wrap for the week ending July 19, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA

When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: http://www.contentmarketingworld.com/

Use code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

Europe's Huge Privacy Fines Against Marriott and British Airways Are a Warning for Google and Facebook

https://www.cnbc.com/2019/07/10/gdpr-fines-vs-marriott-british-air-are-a-warning-for-google-facebook.html

Two Days. Two Fines. $352 Million. Does Data Privacy Have Your Attention Now?

https://contentadvisory.net/two-days-two-fines-352-million/

CONTENT MARKETING IDEA OF THE WEEK

Content Is NOT the Same as Content Marketing

https://contentmarketinginstitute.com/2019/07/content-not-content-marketing/

Which sounds better to you: Being bored or self-administering electric shocks? Surprisingly, many people pick the latter – but they're missing the opportunity to recharge their creativity. In this episode, Content Marketing Institute's Robert Rose explores the benefits of a dash of boredom in your week. Plus, he offers a fresh take on the nerve-racking rise of "subscription fatigue" and points out a useful article explaining ABM for content marketing. And that's a wrap for the week ending July 12, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA

When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: http://www.contentmarketingworld.com/

Use Code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

Publishers Face Another Challenge: 'Subscription Fatigue'

https://www.mediapost.com/publications/article/336981/publishers-face-another-challenge-subscription-f.html

CONTENT MARKETING IDEA OF THE WEEK

A Crash Course in ABM-Powered Content Marketing

https://contentmarketinginstitute.com/2019/07/abm-content-marketing/

Should great business be more like fine art or commercial art? In this episode, Content Marketing Institute's Robert Rose explores why choosing between content with substance and content that sells is a false choice. Plus, he offers a fresh take on an article that questions how much time we're really spending on our strategy and this week's content marketing tip: how not to screw up cause marketing. And that's a wrap for the week ending July 5, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA

When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: https://www.contentmarketingworld.com/

Use Code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

If Strategy Is So Important, Why Don't We Make Time for It?

https://hbr.org/2018/06/if-strategy-is-so-important-why-dont-we-make-time-for-it

OUR CONTENT MARKETING IDEA OF THE WEEK

Burger King Teaches You How to Do Cause Marketing Wrong

https://contentmarketinginstitute.com/2019/06/cause-marketing-wrong/

Is older better – or boring? In this episode, Content Marketing Institute's Robert Rose explores the duality in the love people (and businesses) have for what's proven and simultaneous attraction to shiny, new fads. Plus, he explores the disheartening impact of short-termism on creativity in our work. On the brighter side, he shares an article on how to run your own strategy-based content workshop. And that's a wrap for the week ending June 28, 2019.

SPONSOR:

The Content Advisory

The Content Advisory was founded in 2010 by Robert Rose as the strategic education, consulting, and research group of The Content Marketing Institute. Over the last decade, we've built a series of frameworks and approaches to help implement intelligent content strategies. We combine independent and pragmatic thinking across a group of independent thinking analysts, data scientists, journalists, and creative artists. The Content Advisory assembles agile teams to address specific challenges and help businesses to understand and meet the challenge of transforming their marketing into customer experiences. Since launching in 2010, we've worked with more than 200 organizations, including 15 of the Fortune 100. We've consulted directly with organizations such as Petco, UPS, McCormick Spices, Capital One, Dell, Caterpillar, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and 3M.

And to celebrate his birthday, Robert is offering a free digital copy of Experiences: The 7th Era of Marketing.

All you have to do is go to this website and sign up for the newsletter: https://contentadvisory.net/returnonaudience

NEWS ITEM OF THE WEEK

Link Between Creativity and Effectiveness 'Broken' as Short-termism Rises

https://www.marketingweek.com/2019/06/19/crisis-creative-effectiveness/#

OUR CONTENT MARKETING IDEA OF THE WEEK

How to Run a Strategy-Focused Content Workshop

https://contentmarketinginstitute.com/2019/06/run-content-workshop/

In this episode, Content Marketing Institute's Robert Rose explains how you can use the "ironic process theory" as a technique when creating great content. Plus he explores the yearly list of the most important stats and tech trends on the internet for 2019 and points you to an article that offers tips to improve your recruitment marketing so you can find great hires. And that's a wrap of the week ending June 21, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: https://www.contentmarketingworld.com/

Use Code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

Here's Mary Meeker's 2019 Internet Trends Report

https://techcrunch.com/2019/06/11/internet-trends-report-2019/

OUR CONTENT MARKETING IDEA OF THE WEEK

5 Tips for Recruitment Marketing to Get Great Hires [Examples]

https://contentmarketinginstitute.com/2019/06/recruitment-marketing-tips/

Did one of the world's most innovative companies just do something incomprehensibly stupid – or actually brilliant? In this episode, Content Marketing Institute's Robert Rose explains how you can use the same psychological phenomena in your storytelling that Apple is using to sell computer stands. Plus, he explains what new privacy features mean for marketers looking to collect data. And he points you to some tips for filling your editorial calendar with nutritious and good-for-you content. And that's a wrap of the week ending June 14, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from and rub elbows with the best of the best in the content marketing industry, this event is for you. Whether you're a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: https://www.contentmarketingworld.com/

Use Code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

https://gizmodo.com/heres-every-new-privacy-feature-apple-announced-today-1835215007

Firefox Follows Apple in Blocking Third-Party Cookies Online

https://adage.com/article/news/firefox-follows-apple-blocking-third-party-cookies-online/2175306

OUR CONTENT MARKETING IDEA OF THE WEEK

https://contentmarketinginstitute.com/2019/06/strategies-fill-editorial-calendar/

Forget trust falls and other team building games, what if companies had teams create actual works of art as a way to foster collaboration? Even if that art ultimately had no business purpose? In this episode, Content Marketing Institute's Robert Rose explains why he feels what's good for employees' souls could be good for business too. Plus, he explores how B2B media is leaning into first-party data. And more on an article about why you should stop thinking about personalized content as a side dish to the main meal. And that's a wrap of the week ending June 7, 2019.

SPONSOR

Content Marketing World 2019

Where: Cleveland, OH, USA When: September 3-6

Content Marketing World Conference & Expo is the largest content marketing event on the planet. If you want to learn from, and rub elbows with, the best of the best in the content marketing industry, then this event is for you. Whether you are a seasoned practitioner or a content marketing newbie, you'll find your "tribe" at #CMWorld.

Join an expected 4,000 attendees from 70 countries specializing in marketing, communications, public relations, journalism, social media and more in our 9th annual event. We offer more than 250 sessions presented by the leading brand marketers and experts from around the world covering topics including audience building, demand gen, video, email marketing, measurement, influencer marketing, branded content, native advertising and so much more!

Register Today: http://www.contentmarketingworld.com/

Use Code ROSE100 to save an extra $100 off your registration.

NEWS ITEM OF THE WEEK

B2B Media Is Leading with First-Party Data – and Unlocking New Revenue

https://www.pubexec.com/post/b2b-media-leading-first-party-data/

CONTENT MARKETING IDEA OF THE WEEK

Stop Thinking About Personalized Content as an Extra

https://contentmarketinginstitute.com/2019/06/personalized-content-extra/

What different story are you telling? Brand stories can be powerful differentiators that set you apart from your competitors. But, as Content Marketing Institute's Robert Rose explains, your job isn't finished once you relay your great "why" story to customers. Plus, he offers a fresh take on an essay about the reality of brand power for magazine publishers and offers up an article about tools to energize your content planning and execution. And that's a wrap for the week ending May 31, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

Check it out for free here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

"Brand Power" Is Not a Myth for Magazine Publishers

https://www.foliomag.com/brand-power-not-myth-magazine-publishers/

CONTENT MARKETING IDEA OF THE WEEK

3 Tools to Energize Your Content Planning and Execution

https://contentmarketinginstitute.com/2019/05/tools-content-planning-execution/

Sometimes friction in the customer experience actually serves a business purpose. The trick is figuring out the right moment to reduce or remove it, as Content Marketing Institute's Robert Rose explains in this episode. Plus, he explores a new article that says we really don't understand how dangerous we are and if you're looking for industry influencers, then maybe you should create them. And that's a wrap for the week, ending May 24, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results. Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

Check it out for free here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

We don't understand how dangerous we are

https://www.warc.com/NewsAndOpinion/opinion/We_don%E2%80%99t_understand_how_dangerous_we_are/3067

CONTENT MARKETING IDEA OF THE WEEK

Looking for Industry Influencers? How a B2B Brand Built Their Own

https://contentmarketinginstitute.com/2019/05/looking-industry-influencers/

Ever experience a huge success in work or life and yet you feel kind of empty about the whole thing? In this episode, Content Marketing Institute's Robert Rose explains the "summit syndrome" and how it may be holding you back. Plus, he explores why cause marketing isn't working for young people and reveals the three questions that your creative director wishes you would answer. And that's a wrap for the week ending May 17, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment.

Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

Check it out for free here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

Cause Marketing Isn't Working for Young People

https://www.adweek.com/brand-marketing/cause-marketing-isnt-working-for-young-people/

CONTENT MARKETING IDEA OF THE WEEK

3 Questions Your Creative Director Wants You to Answer

https://contentmarketinginstitute.com/2019/05/questions-creative-director/