CMI Weekly Wrap

In this episode, Content Marketing Institute's Robert Rose reflects on the dilemma content creators face between "constructing" and "creating" content. Plus, he offers a fresh take on why rumors of traditional advertising's death are (surprise!) greatly exaggerated and suggests an article on video types to add to your social media marketing mix. And that's a wrap of the week ending March 1st, 2019.

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MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

Digital advertising to surpass print and TV for the first time, report says.

https://www.washingtonpost.com/technology/2019/02/20/digital-advertising-surpass-print-tv-first-time-report-says/?utm_term=.6895f0aed846

OUR CONTENT MARKETING IDEA OF THE WEEK

5 Types of Video to Add to Your Social Media Marketing

https://contentmarketinginstitute.com/2019/02/types-video-social-media/

Remember the proverbial shoemaker who's so busy making shoes for his customers he can't make shoes for his own children? Feeling like the cobbler's children is a common lament at businesses all over the world. In this episode, Content Marketing Institute's Robert Rose delves into the irony of the cobbler's children challenge. Plus, he explores how "hype" can be a gateway drug and suggests an article that can help make your writing more powerful. That's a wrap for the week ending February 22, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

Conde Nast Is Using Its Free Publication, GQ Hype, to Drive Weekly Habits

https://digiday.com/media/conde-nast-using-free-publication-gq-hype-drive-weekly-habits/

CONTENT MARKETING IDEA OF THE WEEK

How to Make Your Writing More Powerful

https://contentmarketinginstitute.com/2019/02/how-writing-powerful/

Are you concerned that the "noisy content" everyone else creates will distract and confuse your audiences? Content Marketing Institute's Robert Rose explains why you shouldn't worry about creating more noise – as long as you also create the right signal. Plus, he digs into a bigger slice of Raspberry Pi and explains what content marketing lessons we can learn from 50 very popular blogs. And that's a wrap for the week ending February 15, 2019.

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ContentTECH Summit 2019

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NEWS ITEM OF THE WEEK

Dennis Publishing Sells Off Two Magazines To Rasberry Pi

https://www.pressgazette.co.uk/dennis-publishing-sells-off-two-magazines-to-computer-manufacturer-raspberry-pi-and-looks-to-shift-third-title/

CONTENT MARKETING IDEA OF THE WEEK

What We Learned From 50 of the Most Popular Blogs

https://contentmarketinginstitute.com/2019/02/learned-top-blogs/

"Classic" content and "evergreen" content are not the same. In this episode, Content Marketing Institute's Robert Rose explains the subtle but important distinction between the two. Plus, pondering what really killed newspapers and some amazing examples of branded content and how to get it right. And that's a wrap for the week ending February 8, 2019.

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ContentTECH Summit 2019

Register today at https://www.contenttechsummit.com/

NEWS ITEM of the Week

Media's Fatal Flaw: Ignoring the Mistakes of Newspapers…

http://www.aaind.org/aaind2017/medias-fatal-flaw-ignoring-the-mistakes-of-newspapers/

OUR CONTENT MARKETING IDEA of the WEEK

What It Means to Get Branded Content Right

https://contentmarketinginstitute.com/2019/02/branded-content-right/

As we get ready for the Super Bowl, it's been a week of the "Certainty of Uncertainty." We think a lot about changes in our business of content marketing- changes to strategies, people, culture etc. But when it comes to the transformation, why does everyone want to own the result, but no one wants to own the process to get there? Plus is advertising really going native and finding the unboxing of your boring. That's a wrap for the week ending February 1, 2019.

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ContentTECH Summit 2019

Check it out at https://www.contenttechsummit.com/

NEWS ITEM of the Week

The New Native Advertising Narrative…

https://www.foliomag.com/the-new-native-advertising-narrative/

CONTENT MARKETING IDEA of the WEEK

Are You in a Boring, All-the-Same Industry? Your Content Doesn't Have to Be

https://contentmarketinginstitute.com/2019/01/boring-industry-content

In its newest ad "The Best Men Can Be," Gillette attempts to weigh-in on social issues by challenging the idea of "toxic masculinity" in our culture. In this episode, Robert Rose shares his thoughts on the debate around the ad, including how using a "narrator" may have mucked it up and envisions how the ad could have been more satisfying. Plus, a new CMI e-book collects inspiring content marketing examples. And that's a wrap for the week ending January 25, 2019.

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ContentTech Summit

Check it out at https://www.contenttechsummit.com/

NEWS ITEM of the week

https://www.sixpixels.com/articles/archives/the-best-an-ad-can-get/

LINK TO VIDEO FROM Robert's COMMENTARY

https://youtu.be/e1PmbpH0uzo

ARTICLE of the week

Learn from the Best: 8 Inspiring Content Marketing Examples

Author: Jodi Harris

https://contentmarketinginstitute.com/2019/01/best-content-marketing-examples/

In every great story, there's a great villain. Have you found the right "villain" for your brand? In this episode, Robert Rose challenges us to find what or who is preventing you (the hero) from reaching your goal, why fake news is outperforming the truth, and what's up with repurposing live video? And that's a wrap for the week ending January 18, 2019.

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SEGMENT ONE

Who is your brand's villain?

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ContentTECH Summit 2019

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NEWS ITEM

It's an article that I caught in BizReport.com and it's entitled Fake News Outperforming The Truth.

http://www.bizreport.com/2019/01/expert-fake-news-outperforming-truth.html

CMI SEGMENT

Title: How to Get More From Your Livestream After the Broadcast

Author: Aaron Agius who is the Co-Founder and Managing Director at Louder.Online

https://contentmarketinginstitute.com/2019/01/livestream-post-broadcast-tips

Have we run out of original ideas in content marketing? In this inaugural episode, Content Marketing Institute's Robert Rose challenges us to make something new (even if it means making something wrong), to push back against the internal agency model touted by Clorox's CMO, and to reexamine our approach to video content in 2019. And that's the wrap for the week ending January 11, 2019.