CMI Weekly Wrap

Access to audiences is increasingly considered a privileged asset in the valuation of companies (think Microsoft's acquisition of GitHub). In this episode, Content Marketing Institute's Robert Rose explains the importance of creating an audience – one asset that can truly differentiate your organization. Plus, he dives into the search for intimacy and meaning in our relationship with consumers and suggests a new article on content and digital transformation. And that's a wrap for the week ending May 10, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

Check it out for free here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

Consumers Want More Intimacy, More Meaning and More Experiences

https://www.adweek.com/sponsored/consumers-want-more-intimacy-more-meaning-and-more-experiences/

CONTENT MARKETING IDEA OF THE WEEK

You Say You Want a Digital Transformation?

https://contentmarketinginstitute.com/2019/05/digital-transformation/

Have you fallen victim to "the drift?" In this episode, Content Marketing Institute's Robert Rose explains how one of the most difficult challenges in modern business is an opportunity for content marketers who are willing to seize it. Plus, how high-end gyms are becoming media companies and how you can stand out in an overpopulated, oversaturated, world of what? That's right, content marketing experts. And that's a wrap, for the week ending May 3, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

'Not for kicks and giggles': High-end gyms are becoming publishers

https://digiday.com/marketing/high-end-gyms-becoming-publishers/

CONTENT MARKETING IDEA OF THE WEEK

How to Stand Out in an Overpopulated World of Content Marketing Experts

https://contentmarketinginstitute.com/2019/04/stand-out-experts

Is your marketing the best? Is it the worst? What about your career? Odds are, you're likely stuck somewhere in the middle of the pack either in business, marketing, or your career. In this episode, Content Marketing Institute's Robert Rose, explains why sometimes that's a good thing. Plus, he talks about how trust has emerged as the newest advertising metric – and why you shouldn't ignore the intent of your audience's search. And that's a wrap for the week ending April 26, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships and Advertising.

Get it for free here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor

https://www.mediapost.com/publications/article/334695/trust-emerges-as-new-ad-metric-becomes-media-bu.html

An Advertiser's Trust - Is It The Weak Link In Your Selling Strategy?

https://register.gotowebinar.com/register/4635543619120614925?source=Trust+Webinar+PRESS+PROMO

CONTENT MARKETING IDEA OF THE WEEK

Why You Shouldn't Ignore Search Intent Optimization

https://contentmarketinginstitute.com/2019/04/ignore-search-intent/

How much is listening to this podcast costing you? In this episode, Content Marketing Institute's Robert Rose explains why the curse of today's marketing is that we often fail with our options wide open. Plus, the letter "E" just got acquired, and could a study on 912 million blog posts actually be wrong? And that's a wrap of the week ending April 19, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

Publicis Acquires Epsilon

https://adage.com/article/agency-news/publicis-groupe-acquires-epsilon-44-billion-deal/2164571

CONTENT MARKETING IDEA OF THE WEEK

Could A Study About 912 Million Blog Posts Be Wrong? We Put It to the Test

https://contentmarketinginstitute.com/2019/04/test-content-research/

Ever heard of an illusion known as the Baader-Meinhof phenomenon? In this week's episode, Content Marketing Institute's Robert Rose explains what it means and why you should avoid it if you want to develop a truly innovative content strategy. Plus it's been a week of "Who do you trust?" Turns out, it's email. And is your audio strategy flailing, failing, falling, or flowing? And that's a wrap for the week ending April 12, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

https://www.mediapost.com/publications/article/333805/who-do-you-trust-email-newsletters-beat-social-me.html?edition=113337

OUR CONTENT MARKETING IDEA OF THE WEEK

https://contentmarketinginstitute.com/2019/04/develop-audio-strategy/

What is an expected surprise for you? In this episode, Content Marketing Institute's Robert Rose explains how the expected unknown is a key difference between subscribing an audience and building a database. Plus, why trust is gone from agencies but certified for publishers – and how to go native with your advertising. And that's a wrap for the week ending April 5, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

Agency Trust at New Low

https://typeagroup.cmail20.com/t/ViewEmail/d/85385417ACBDCA402540EF23F30FEDED/4DE35270FFA23C4CE89F0E32AAFB68BF

Unilever Launches 'Trusted Publisher' List to Vet Digital Players

https://adage.com/article/digital/unilever-launches-trusted-publisher-list/317148

OUR CONTENT MARKETING IDEA of the WEEK

How to Do Native Advertising Right: A Brief Guide With Great Examples

https://contentmarketinginstitute.com/2019/04/native-advertising-examples/

Listen in as Robert Rose explains why content engagement isn't always the best trigger for a sales conversation. And while you're in the market for more meaningful audience cues, check out his fresh take on new research comparing print and digital marketing channels. Closing out this week's signaling theme, Robert recommends an insightful article on how to get a better understanding of your audience's true intent. And that's a wrap for the week ending March 29, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

All you need to do is go to: http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

How Marketers Can Justify Print Expenditures in a Digital Era

https://www.mediapost.com/publications/article/332535/how-marketers-can-justify-print-expenditures-in-a.html

CONTENT MARKETING IDEA OF THE WEEK

To Get to Your Audience's Core: Know Their Content Intent https://contentmarketinginstitute.com/2019/03/audience-content-intent

Got a surprise time refund from a canceled meeting? Content Marketing Institutes's Robert Rose shares a great idea for how to invest it (hint: it involves red and blue markets). Plus, hear his fresh take on an article that explains how Facebook's news feeds turned so angry and get some great ideas on tracking ROI for influencer marketing campaigns. And that's a wrap for the week ending March 22, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

All you need to do is go to http://cmi.media/mission-org-studios

NEWS ITEM OF THE WEEK

How Facebook's Algorithm Change Spurred an Angry, Fox News-Dominated — and Very Engaged! — News Feed

http://www.niemanlab.org/2019/03/one-year-in-facebooks-big-algorithm-change-has-spurred-an-angry-fox-news-dominated-and-very-engaged-news-feed/

OUR CONTENT MARKETING IDEA OF THE WEEK

Calculate Your Influencer Marketing ROI in 5 Steps

https://contentmarketinginstitute.com/2019/03/influencer-marketing-roi

The words "based on a true story" at the beginning of a movie are not just a disclaimer but a purposeful storytelling technique. In this episode, Content Marketing Institute's Robert Rose explains that "fact" is not the same as "truth" and why all of content marketing is "based on a true story." Plus, he offers a quick take on a recent article that says you should put your money where you want your subscriber growth to be and shares another piece on the steps you need to take to earn brand trust. And that's a wrap for the week ending March 15, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM of the Week

Want Subscriber Growth? Compensate Your Content Teams Appropriately

https://www.foliomag.com/want-subscriber-growth-compensate-content-teams-appropriately/

OUR CONTENT MARKETING IDEA of the WEEK

7 Steps to Getting Brand Trust Right

https://contentmarketinginstitute.com/2019/03/steps-brand-trust/

In this week's episode, Content Marketing Institute's Robert Rose tackles the concept of strengths-based leadership, the theory that (content) teams succeed by focusing on maximizing strengths rather than minimizing weaknesses. Plus why branded video is a MUST-HAVE product for publishers and the top tips of Instagram marketing. And that's a wrap for the week ending March 8th, 2019.

SPONSOR

MISSION

Mission creates custom podcasts and sponsorships for all kinds of enterprises that are looking to drive leads and return on investment. Two of their podcasts were recently selected by Apple as the Best of 2018. Companies like Salesforce trust them to produce results.

Their team has recently released an exclusive report on Enterprise Podcast Sponsorships. This exclusive report on Enterprise Sponsorships and Advertising you can get it for free.

Check it out here: http://cmi.media/mission-org-studios

NEWS ITEM of the Week

Why Branded Video Is a Must-Have Product for Publishers

https://www.foliomag.com/branded-video-must-have-publishers/

OUR CONTENT MARKETING IDEA of the WEEK

Instagram Marketing: Social Media Experts Share Top Tips

https://contentmarketinginstitute.com/2019/03/instagram-marketing-experts/