CMO Confessions

CMO Confessions

By ON24Business
Download on the App Store

CMO Confessions episodes

  • 34. Matt Heinz: The Fundamentals of Predictable Pipeline, Writing a Book and Keeping Focus in Times of Uncertainty
    What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.
     
    Sit back and relax, it’s another episode of CMO Confessions. 
     
    Follow Cheri on Twitter: @Cheri29
    Follow Matt on Twitter: @HeinzMarketing 
    Follow Matt on LinkedIn: Matt Heinz
    Learn more about ON24: https://www.on24.com
    29 min
  • 33. Jen Horton on Startups, Advising and Creative Storytelling
    In this episode, Jen and Cheri Keith, Head of Strategy and Research at ON24, discuss how Jen’s career path led her from an advisory role to a CMO role at Swivel. The two also discuss the pros and cons of new marketing technology, like chatbots, what it’s like to transition to a startup from an advisory role, the role of responsiveness in creative storytelling and some of their biggest pet peeves in B2B marketing. Sit back and relax. It’s another edition of CMO Confessions. 
     
    Follow Cheri on Twitter: @Cheri29
    Follow Jen on Twitter: @jenhorton
    Follow Jen on LinkedIn: Jen Horton
    Learn more about ON24: https://www.on24.com
    34 min
  • 31. Jay Gaines: How CMOs Manage Acquisitions and Big Marketing Pet Peeves
    What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions. 
     
    Follow Cheri on Twitter: @Cheri29
    Follow Jay on Twitter: @izjay
    Follow Jay on LinkedIn: Jay Gaines
    Learn more about ON24: https://www.on24.com
    33 min
  • 30: Alison Orsi of IBM Europe: What Does Agile Marketing Look Like in One of the Largest Enterprises
    What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions. 
     
    It’s another edition of CMO Confessions. Let’s chat.
    Follow Alison on Twitter: @AlisonOrsi
    Follow Alison on LinkedIn: Alison Orsi
    Follow ON24 on Twitter: @ON24
    Learn more about ON24: https://www.on24.com
    30 min
  • 29: Ed Breault of Aprimo: How Marketers Can Gain Experience, Why You Need to Challenge Yourself and How to do Analysis Right
    When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more. 
     
    Sit back and relax, it’s CMO Confessions. 
     
    Follow Aprimo on Twitter: @Aprimo
    Follow Ed Breault on Twitter: @edbreault
    Check out Ed on LinkedIn
    Follow ON24 on Twitter: @ON24
    Learn more about ON24: www.ON24.com
    26 min
  • 28: David Fortino of NetLine: Why Bad Marketers Hurt Marketing, Shiny Object Syndrome and the Gold Nugget of Authentic Marketing
    What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success. 
     
    Sit back and relax, it’s CMO Confessions
     
    Follow NetLine on Twitter: @NetLine_Corp
    Follow David Fortino on Twitter: @David__Fortino
    Check out David on Linkedin: http://www.linkedin.com/in/davidfortino
    Follow ON24 on Twitter: @ON24
    Learn more about ON24: www.ON24.com
    31 min
  • 27: Sarah Kennedy of Adobe Marketo: On Getting Acquired, A Young CMO's Journey and That Interview With Jamie Foxx
    Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great. 
     
    Sit back and relax, it's CMO Confessions. 
     
    Follow Marketo on Twitter: @marketo
     
    Follow Sarah Kennedy on Twitter: @saykay
     
    Check Out Sarah on LinkedIn
     
    Follow ON24 on Twitter: @ON24
    Learn more about ON24: www.on24.com
    33 min
  • 26: Jaime Romero of MRP: Real ABM, Why Audience Size Matters and Aligning Sales and Marketing
    Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small!  Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP. 
    Sit back and relax, it’s CMO Confessions.
     
    Follow MRP on Twitter: @MRP_Prelytix 
    Follow Jaime Romero on Twitter: @jaimesay
    Check Out Jaime on LinkedIn: LinkedIn
    Follow ON24 on Twitter: @ON24
    Learn more about ON24: www.on24.com
    29 min
  • 25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know
    If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case. 
     
    Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know. 
     
    Sit back and relax, it’s CMO Confessions.
     
    Follow ParkMobile on Twitter: @Parkmobile
     
    Follow Jeff Perkins on Twitter: @jeffperkins8 
     
    Follow ON24 on Twitter: @ON24
     
    Learn more about ON24: www.on24.com
    33 min
  • 24: Scott Gainey of Cherwell Software: Using Data to Drive Results, Planning with Data and the Power of BHAGs
    Everyone loves BHAGs. Big. Hairy. Audacious. Goals. BHAGs are a great tool that can help your team discover its limits and realize where it can improve. No one knows this more than Scott Gainey, CMO at Cherwell Software. In this week's episode of CMO Confessions, Scott guides us through the basics of BHAGs, the use of data for developing goals and shares in our grief over just how many marketing emails we all get. 
    Sit back and relax, it’s our Fourth of July edition of CMO Confessions.
    Follow Cherwell Software on Twitter: @Cherwell
    Follow Scott Gainey on Twitter: @scgainey
    Follow ON24 on Twitter: @ON24
    Learn more about ON24: www.on24.com
    31 min

About CMO Confessions

From the publisher's feed

Reality-checking marketing, one CMO at a time.