Are MQLs actually dead? If so, what takes their place? We discuss with SalesLoft’s CMO, Sydney Sloan. Tune into this episode of CMO Confessions and discover why marketers need to revisit how they measure success in a new digital era.

 

It’s another edition of CMO Confessions. Let’s chat.

Follow Sydney on Twitter: @sydsloan

Follow Sydney on LinkedIn: https://www.linkedin.com/in/sydsloan/

Follow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com

Is the grass actually greener on the B2C side? Monique Elliott, CMO of ABB Electrification Products, says no. B2B, it turns out, just has a confidence problem — one they can solve by tying themselves closer to their customers. Learn more in this latest episode of CMO Confessions.

It’s another edition of CMO Confessions. Let’s chat.

Follow Monique on Twitter: @moniqueaelliott

Follow Monique on LinkedIn

Follow ON24 on Twitter: https://twitter.com/ON24

Learn more about ON24: https://www.on24.com/

What does it take to be customer centric? According to Kevin Cochrane, CMO of SAP Customer Experience, it’s sitting down and talking to customers — a lot. Tune into this episode of CMO Confessions to learn the ins-and-outs of good customer marketing, how political campaigns can inform marketing campaigns and why just chatting with customers is key to forging an emotional connection.

It’s another edition of CMO Confessions. Let’s chat.

Follow Kevin on Twitter:@kevinc2003

Follow Kevin on LinkedIn

Follow ON24 on Twitter: https://twitter.com/ON24

Learn more about ON24: https://www.on24.com/

How many Martech companies does it take to promote a product? You may not know the answer, but Scott Brinker has a good idea — and it's not more than 6,000 companies.

The originator of the infamous Martech landscape supergraphic — and the VP of Platform Ecosystem at HubSpot, Chief of chiefmartec.com and Co-Founder of ion interactive and more — Scott Brinker, talks with us on this episode of CMO Confessions.

It’s another edition of CMO Confessions. Let’s chat.

Follow Scott on Twitter: @chiefmartec

Follow Scott on LinkedIn

Website: http://chiefmartec.com

Promotional Materials:

Hacking Marketing

The Supergraphic

Follow ON24 on Twitter: https://twitter.com/ON24

Learn more about ON24: https://www.on24.com/

In this week’s episode of CMO Confessions, Joe Hyland, CMO of ON24 talks shop with Jenn Steele, CMO of Madison Logic. Joe and Jenn discuss the state of the martech industry, what it’s like slapping together a leadership plan at a startup and how much, exactly, one like their big data.

It’s another edition of CMO Confessions. Let’s chat.

Follow Jenn on Twitter:  @Jennsteele

Follow Jenn on LinkedIn

The New Leader’s 100-Day Action Plan

Follow ON24 on Twitter: https://twitter.com/ON24

Learn more about ON24: https://www.on24.com/

How does the land down under do marketing? Is there a difference? In this episode of CMO Confessions, Joe Hyland talks marketing chops with the CMO of Simple, Sara Gonzalez. Tune in to learn the differences between APAC and AMER, B2B and B2C and American and Aussie coffee. Follow Simple on Twitter: @SimpleHQ

Read Sara's eBook, "10 Things I Hate About Marketing"Follow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com/

Ever wonder what marketing would look like if you applied data-centric analysis a la sabermetrics? Wonder no more. In this episode of CMO Confessions, Sam Melnick, VP of marketing at Allocadia steps up to the plate to talk all things stat-centric and what marketers should look for in ROI measurement. Follow Sam on Twitter: @SamMelnick

Learn more about Allocadia: @allocadiaFollow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com/

Do you have a data operations manager on your team? Should you have one? (Hint: you should and yes.) In this edition of CMO Confessions, Joe Hyland, CMO of ON24, discusses the elements of an ideal marketing team and what marketers ought to look forward to in the coming years with DemandGen’s founder and CEO, David Lewis.Follow David on Twitter: https://twitter.com/demandgendaveLearn more about DemandGen: https://www.demandgen.com/Buy David's book, "Manufacturing Demand": http://a.co/2jSjjZAFollow ON24 on Twitter: https://twitter.com/ON24Learn more about ON24: https://www.on24.com/

How can a marketing executive stand out in a crowded C-Suite? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with HubSpot’s CMO, Kipp Bodnar. Tune in to learn Kipp has to say about informing the C-Suite, how to go about writing a marketing book and why ketchup is the best condiment known to the world.Follow Kipp on Twitter: https://twitter.com/kippbodnar Learn more about HubSpot: https://blog.hubspot.com Buy Kipp's books:"The B2B Social Media Book": https://www.amazon.com/B2B-Social-Media-Book-Generating/dp/1118167767/ref=asap_bc?ie=UTF8"Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online": https://www.amazon.com/Inbound-Marketing-Revised-Updated-Customers-ebook/dp/B00MIT7ALS Learn more about ON24 here: https://www.on24.com/ Follow ON24 on Twitter: https://twitter.com/ON24

Writing a marketing book? Are you sure you're doing it right? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Yext's CMO, Jeff Rohrs. Tune in to learn Rohrs' secrets to book-writing, why you need to consider establishing "un-goals," and just how one moves from the legal field into the tech marketing field.Follow Jeffrey on Twitter:  https://twitter.com/jkrohrs Learn more about Yext: https://www.yext.com/ Buy Jeffrey's book, "Audience: Marketing in the Age of Subscribers, Fans, and Followers": https://www.amazon.com/dp/B00GIUTQQU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Get the eBook by Jeffrey and Jay Baer, "The Everywhere Brand": https://www.yext.com/blog/2017/05/the-everywhere-brand/CMO VC Blog: http://cmovc.com ExactTarget series, "Subscribers, Fans, and Followers": http://pages.exacttarget.com/sff Learn more about ON24 here: https://www.on24.com/ Follow ON24 on Twitter: https://twitter.com/ON24