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CMO Confessions
By ON24Business
CMO Confessions episodes
- 23: Penny Delgadillo Valencia of PayPal: Partner Management, Taking Chances and The Chief Orchestration OfficerEveryone knows partner and channel management is important. But what about orchestration? Discover the building blocks of partner and channel enablement on this week’s episode of CMO Confessions as we sit down to chat with PayPal’s Global Head of Partnership Marketing, Penny Delgadillo Valencia.Sit back and relax, it’s another edition of CMO Confessions.Follow PayPal on Twitter: @PayPalFollow Penny Delgadillo Valencia on Twitter: @PennyDelgadilloFollow ON24 on Twitter: @ON24Learn more about ON24: www.on24.com24 min
- 22: Katrina Wong of Hired: B2H Marketing, In-person Events and Why Customer and Demand Gen are MergingWhat happens when you bring B2B and B2C marketers together? Well, on this week’s episode of CMO Confessions, we sit down with Hired’s Vice President of Marketing, Katrina Wong to find out.Sit back and relax, it’s another edition of CMO Confessions.Follow Hired on Twitter: @Hired_HQFollow Katrina on Twitter: @KatchMeSocialFollow ON24 on Twitter: @ON24Learn more about ON24: www.on24.com29 min
- 21: Todd Krautkremer of Cradlepoint: Marketing After Engineering, The Importance of Data And The Evolving Martech StackHow would a software engineer approach marketing? What skills do today’s marketers need in a data-centric world? In this episode of CMO Confessions, Cradlepoint’s Todd Krautkremer explains how he approaches marketing with a software engineer’s perspective.Sit back and relax, it’s another edition of CMO Confessions.Follow Cradlepoint on Twitter: @cradlepointFollow Todd on Twitter: @toddkrautFollow ON24 on Twitter: @ON24Learn more about ON24: www.on24.com24 min
- 20: Lisa Jillson of Arity: Building Arity, Authenticity in Marketing and Right vs. Right NowWhat’s it like to build a spinoff company’s brand? What makes for an authentic marketing expert? In this episode of CMO Confessions, Joe Hyland discusses the elements of marketing with Lisa Jillson, Marketing Leader at Arity.Follow Arity on Twitter: @ArityFollow Lisa on Twitter: @jillsonFollow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com33 min
- 19: Rishi Dave of Vonage: The Value of Playbooks, The Politics of Being CMO and What Makes Marketing So GreatCan marketing playbooks be one-size-fits-all? Are analysts actually worth the cost? In this episode of CMO Confessions, Joe Hyland talks marketing chops with Rishi Dave, CMO of Vonage. Tune in to learn what it takes to be a CMO.Follow Vonage on Twitter: @VonageFollow Rishi on Twitter: @RishiPDaveFollow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com32 min
- 18: Leela Srinivasan of SurveyMonkey: The Real Value of Data, the Power of Personas and the Brand’s Path to the EnterpriseSurveyMonkey is on a mission to help its customers understand their customers. But how does the celebrated survey service understand its customers? This week, Joe Hyland, CMO of ON24, sits down with Leela Srinivasan to discuss marketing, data and getting to know your customer.It's another edition of CMO Confessions. Let’s chat.Twitter: @leelasrinLinkedIn: Leela SrinivasanFollow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com33 min
- 17: Hunter Montgomery of Higher Logic: The MarTech Scene, Focus and Connecting the Dots for Better BusinessEveryone needs to have a social media presence, right? What about blogs? Joe Hyland, CMO on ON24, sits down with Hunter Montgomery, CMO of Higher Logic, to discuss the difference between action that impacts and action that exists for itself.It's another edition of CMO Confessions. Let’s chat.Follow Hunter on Twitter: @jhmontgomeryjrFollow Hunter on LinkedIn: Hunter MontgomeryFollow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com31 min
- 16: Gil Levonai of Zerto: How a Rocket Scientist Becomes CMO, Value-Driven Marketing and a Shared Love for the PatriotsThe best management style? One where your team shares the same values as you do. And Gil Levonai, CMO of Zerto knows not only how to identify those values, but assemble a team around them.In this week’s episode of CMO Confessions, Joe chats with Gil about his fascinating journey into marketing, his value-centric approach to work and ensuring everyone in marketing — not just the product team — has a fundamental understanding of the product they’re promoting and why.Pull up a chair and a bowl of nachos, it’s a pre-Super Bowl Sunday edition of CMO Confessions. Let’s chat.Follow Gil on Twitter: @glevonaiFollow Gil on LinkedIn: https://www.linkedin.com/in/gillevonai/Follow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com30 min
- Ep. 15: Rob Pinkerton of Morningstar: Picking the Right Technology, Marketing Skills and The Funnel’s Secret UseHow is the MarTech explosion impacting marketing teams? Morningstar’s CMO, Rob Pinkerton, sits down with Joe Hyland, CMO of ON24, to discuss.It's another edition of CMO Confessions. Let’s chat.Follow Rob on Twitter: @rpinkertonFollow Rob on LinkedIn: https://www.linkedin.com/in/robpinkerton/Follow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com25 min
- 14 Geraldine Cruz of App Annie: Global Coordination, GDPR and Staying True to StrategyWhat does it take to be big in Japan? How will GDPR play out over the coming years? How can marketers stick to their gumption and strategy throughout rapid growth? We discuss with App Annie's Senior Vice President of Global Marketing, Geraldine Cruz.It's another edition of CMO Confessions. Let’s chat.Follow Geraldine on Twitter: @geraldinecruzFollow Geraldine on LinkedIn: https://www.linkedin.com/in/geraldinecruz/Follow ON24 on Twitter: @ON24Learn more about ON24: https://www.on24.com32 min
About CMO Confessions
From the publisher's feed
Reality-checking marketing, one CMO at a time.