CMO Confidential

By Mike Linton // I Hear Everything Podcast NetworkBusiness Technology Marketing Management

CMO Confidential episodes

March 03, 2023 Paul Madera: What do Venture Capitalists Really Think About Marketing
Episode 8 - A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest for this show having founded a very successful firm which has backed some serious winners including Facebook, Salesforce, Roblox and Snowflake. He shares his perspective on venture capital and how it differs from Private Equity. He also discusses how VC's see marketing, why marketing is often less material to the investment thesis, and why he thinks most marketers should start their careers outside of the VC world.
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32 min
February 22, 2023 John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't
Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand "Pepsi, Where's My Jet?" experience as a junior agency person.
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32 min
February 15, 2023 Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting
Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big businesses hire agencies to deliver this work and set up a process to sift through hundreds of ideas, whittling down the pile until they invest in the ones that make it to you. And all CMO's know that in addition to the marketplace, the harshest critics of this work will be their fellow employees. Mistakes cost brands and CMO's as shown recently by Balenciaga and a number of years ago when Nationwide ran a Super Bowl commercial about a boy that died from an accident. The creative team is on the receiving end of a lot of these pressures, working with limited time and multiple opinions while working with the shortest tenured level of the C-Suite, the CMO. In this episode we discuss how creatives approach the process and the client.
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27 min
February 09, 2023 Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul
Episode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success.
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29 min
February 08, 2023 Jeff Serverts: Is The CMO Species Headed For Extinction?
Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job.
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31 min
January 27, 2023 Carilu Dietrich: What It's Really Like in the B2B Start-Up World
Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses the business-to-business environment, what it's like to be in an early stage company, and tips for pic
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26 min
January 19, 2023 Kip Knight - Why The Short Shelf Life Of CMOs
Episode 2 - Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs.
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28 min