CMOtalk USA

E30 | Farouk Nefzi (Feadship) on marketing luxury products by CMOtalk USA

E29 | Jill Kramer (Accenture) on resilient marketing by CMOtalk USA

In this episode of CMOtalk Klaas talks to Patrick Stal, Chief Marketing Officer at Zepz. Patrick is a seasoned marketing executive with over 20 years of experience in the advertising and tech industry. Prior to joining Zepz, Patrick was leading N26, as VP of global marketing and at Uber he was heading up the EMEA leadership team. We will talk about the transformation of marketing into a force for good and the impact of ESGs.

In this episode of CMOtalk Klaas will talk to Stacy Martinet, Vice President of Marketing Strategy & Communications at Adobe. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and technology. Everyone should be able to be creative according to Adobe. Is AI changing everything we know about arts and crafts?

In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digital growth worldwide. How is Simon using technology and data to develop a fully customer-centric brand? And what will the digital face of Miele be like in 2030?

Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone?

In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?

In this episode of CMOtalk Klaas and Adam talk to Abhinav Kumar, Chief Marketing and Communications Officer at Tata Consultancy Services. We will talk about something big, a global digital transformation. This year's World Economic Forum in Davos names the Internet of Things top priority. What does the third wave of the connected economy mean for industries, organizations, work, and everyday life around the globe Today we dive into the future of digital.

In episode 22 of CMOtalk Alexandra Gaillard, VP Global Brand & Marketing at Signify, talks about personalized content marketing.

In this episode of CMOtalk Klaas and Adam talk to Corinne Aaron, Chief Marketing Officer at Lynk & Co, the brand that breaks every business rule in the car industry. Prior to Lynk & Co, Corinne headed the EMEA marketing team for Tesla, Lovevery and Adidas. Corinne will talk about Lynk & Co’s strategy and tactics. What are the rules of the game when you want to disrupt an industry? What role does marketing play?