In this episode of CMOtalk Klaas will talk to Stacy Martinet, Vice President of Marketing Strategy & Communications at Adobe. At Adobe, Stacy leads a global team responsible for driving awareness demands and engagement for Adobe's brands and technology. Everyone should be able to be creative according to Adobe. Is AI changing everything we know about arts and crafts?

In this episode of CMOtalk we are honored to have Simon Harlinghausen, Managing Director of Miele X as our guest. Simon is responsible for Miele's global digital community space that started in 2020. This new hub helps Miele to accelerate digital growth worldwide. How is Simon using technology and data to develop a fully customer-centric brand? And what will the digital face of Miele be like in 2030?

Today we have Jan van Twillert in the studio with Klaas and Adam. As Vice President of Marketing Foods Northern Europe at PepsiCo, Jan oversees the marketing strategies for some of the company's most iconic brands. Before joining PepsiCo, Jan served in a marketing leadership team of Danone, and Nutricia. PepsiCo is making quite a turnaround on a global scale. So how do you become a meaningful brand? And what does it take to keep potato chips out of the danger zone?

In this episode of CMOtalk Klaas and Adam talk to Doug Martin, Chief Brand & Disruptive Growth Officer at General Mills. Doug plays an important role in the long-term growth strategy of the 150-year-old global food company. Today we’re going to talk about the role of the CMO. How can a CMO influence a company's future in tangible ways that spur sustainable growth?

In this episode of CMOtalk Klaas and Adam talk to Abhinav Kumar, Chief Marketing and Communications Officer at Tata Consultancy Services. We will talk about something big, a global digital transformation. This year's World Economic Forum in Davos names the Internet of Things top priority. What does the third wave of the connected economy mean for industries, organizations, work, and everyday life around the globe Today we dive into the future of digital.

In episode 22 of CMOtalk Alexandra Gaillard, VP Global Brand & Marketing at Signify, talks about personalized content marketing.

In this episode of CMOtalk Klaas and Adam talk to Corinne Aaron, Chief Marketing Officer at Lynk & Co, the brand that breaks every business rule in the car industry. Prior to Lynk & Co, Corinne headed the EMEA marketing team for Tesla, Lovevery and Adidas. Corinne will talk about Lynk & Co’s strategy and tactics. What are the rules of the game when you want to disrupt an industry? What role does marketing play?

In this episode of CMOtalk Klaas and Adam talk to Angie Gifford, Vice President EMEA at technology conglomerate Meta. Prior to that she has built an impressive career with leading roles at Microsoft, Hawlett-Packard, TUI, and was honored with a Managerin des Jahres award. What kind of leadership do we need to deal with change and how do you lead as CMO? Angie will share some insights.

In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?

In this episode of CMOtalk Klaas and Adam talk to Ralph Rijks, Global VP Marketing for online fashion platform Zalando. Before that, he worked for fashion brand Scotch & Soda, and led the successful turnaround of Heineken, which struggled in the US. Ralph will talk about what it takes to keep your marketing head cool when the world is on fire, or freezing, and will share what strategy and tactics you can adopt.