CMOtalk USA

In this episode of CMOtalk Klaas and Adam talk to Angie Gifford, Vice President EMEA at technology conglomerate Meta. Prior to that she has built an impressive career with leading roles at Microsoft, Hawlett-Packard, TUI, and was honored with a Managerin des Jahres award. What kind of leadership do we need to deal with change and how do you lead as CMO? Angie will share some insights.

In this episode of CMOtalk Klaas and Adam talk to Bram Westenbrink, Global Brand Director for Heineken. Bram will talk about why it is important to focus on brand relevance. What does it even mean in practice and how does it pay off?

In this episode of CMOtalk Klaas and Adam talk to Ralph Rijks, Global VP Marketing for online fashion platform Zalando. Before that, he worked for fashion brand Scotch & Soda, and led the successful turnaround of Heineken, which struggled in the US. Ralph will talk about what it takes to keep your marketing head cool when the world is on fire, or freezing, and will share what strategy and tactics you can adopt.

In this episode of CMOtalk Klaas and Adam talk to Alvaro del Pozo, VP International Marketing at Adobe. Alvaro believes we are living in a new era of experience. What’s it all about? Is it really about delivering great customer experiences? Or is this all just some more marketing hype?

In this episode of CMOtalk Klaas and Adam talk to Paul Wahlgren, Co-Founder and Chief Marketing Officer at BeautyStat Cosmetics. Paul started in marketing at Philips, built an impressive career and since 2018 he has been working as an entrepreneur, marketeer and co-founder at BeautyStat Cosmetics. Today we will talk about building a business and community on social media and Paul will share some insights on dos and don’ts when starting a grassroots beauty startup.

In this episode of CMOtalk Klaas and Adam talk to Ian Stewart, Chief Marketing Officer at TOMS. Ian has been responsible for the brand strategy of some of the world's most iconic brands: MTV, Coca-Cola, Converse and UGGS. Now he’s responsible for the brand reset of shoe brand TOMS. Ian talks about what it takes to build an iconic brand and how to maintain that status.

Anheuser-Busch InBev is world’s leading brewer with over 500 beer brands including Budweiser, Becks, Corona and Stella Artois. In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Tracy Stallard, Global VP Consumer Experiences at AB InBev and in-house agency draftLine. Tracy talks about meaningful marketing and how brands can act in a responsible matter.

In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Arjan Dijk, Senior Vice President and CMO at Booking.com. Arjan starred in our Dutch show 1,5 years ago and that episode made the 2nd most listened interview of all time. This time we will talk about creativity and AI: friends or foes?

In this special episode recorded at the Cannes Lions Festival, Klaas and Adam talk to Anne-Marie Gaultier, Marketing & Communication Director at Intermarché. After nearly 15 years at advertising agencies, Anne-Marie became a CMO/ CCO at iconic brands Club Med, Galeries Lafayette and Bally. How does Anne-Marie apply creativity in the digital age?

In this special episode recorded at the Cannes Lions Festival Klaas and Adam talk to Gary Osifchin, CMO and GM US Hygiene at Reckitt. He is ranked as one of Adweek’s Marketing Minds and valued for his open and authentic management style. How does Gary build a diverse and inclusive marketing team where creativity thrives?