CMOtalk USA

As one of the frontrunners in digital transformation, L’Oréal engages consumers with innovative AI and AR solutions. Philipp Markmann, Chief Marketing Officer Western Europe of L’Oréal Group, explains how they are realizing their ambition to become the number one beauty tech company in the world. How do they create meaningful experiences with digital products that help build the love for their brands and recruit new consumers? And how did Covid-19 accelerate this digitization?

As society is changing, so is marketing. How are Chief Marketing Officers from around the globe preparing for tomorrow's challenges? In CMOtalk, the podcast series about marketing, Klaas and Adam interview CMOs from leading brands. They deconstruct their strategies and hear how they plan to remain successful. Start listening on cmotalk.global.

CMOtalk is the award-winning marketing podcast and eponymous premium platform for CMOs. After the successful CMO-podcast series in the Netherlands, the global edition of the podcast is launched on July 1st 2021.