Coach Fireside Chat Podcast - EP 9.
The Real Reason You Can’t Keep Selling — and What to Do About It with Johanne Stimson
In this episode of Coach Fireside Chat, host Karl Sandland dives deep into the world of sales with guest Johanne Stimson, 'The Salesologist'.
With over 40 years of experience in the sales industry, Johanne offers valuable insights into why sales can sometimes feel inconsistent and messy, even when securing clients. She emphasises the importance of emotional detachment from sales outcomes, consistent follow-up, and the distinction between building a business for oneself…or for sale.
The episode is packed with actionable advice for solopreneurs and business owners on how to create a sustainable and repeatable sales system, personalised coaching tips, and the critical role of self-awareness in sales success.
Key Topics/Chapters
00:00 Introduction
01:12 Meet Johanne Stimson, The Salesologist
03:12 Understanding Sales Chaos and Inconsistency
04:59 The Emotional Challenges of Sales
06:37 The Importance of Consistency and Process
08:11 Building Relationships and Emotional Detachment
10:45 The Role of Authenticity in Sales
14:02 Sales Mentorship and Support
21:59 Introduction to Sales School
22:44 The Role of a Fractional Sales Director
23:57 The Importance of Personalised Business Advice
24:41 Embracing Your Unique Business Identity
28:22 The Power of Pivoting in Business
30:49 Making Brave Business Decisions
32:09 Setting Clear Success Metrics
33:54 Building a Business for Sale vs. Personal Fulfilment
35:47 The Value of Expert Guidance
39:38 Conclusion and Final Thoughts
Want to connect with Guest Johanne Stimson?
Facebook: https://www.facebook.com/johanne.stimson
LinkedIn: https://www.linkedin.com/in/johannestimson-gotojo
Instagram: https://www.instagram.com/johannestimson
Website: https://gotojo.co.uk
Membership: https://johanne-stimson.mykajabi.com/sales-only-membership-1
ABOUT ME
Hey, I'm Karl Sandland – BizTech Simplifier
Founder of BrightCX LTD t/a BizTech School, Mentor, ACXS-Certified Customer Experience Specialist, #1 Bestselling Author, Podcast Host, and Business Growth Community Leader. Named one of the Top 20 CX Professionals by Customer Experience Magazine (2022), with over 30 years in Senior IT and customer experience roles - and the visionary behind BizTech School.
BIZTECH SCHOOL
Turning Tech Chaos into Business Control
Done-with-you strategy, systems & automation for DIY business owners
Stop losing leads, sales, and clients because your tech isn't working for you.
https://biztechschool.com
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Homepage: https://karlsandland.com
Podcast: https://www.coachfireside.chat
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LinkedIn: https://www.linkedin.com/in/karl-sandland-biztech-simplifier