Most coaches confuse branding with marketing—and it's costing them clients. In this raw conversation, serial entrepreneur and brand strategist Deevo Tindall breaks down the difference using a simple billboard analogy. Deevo shares his journey from a $500K corporate salary to building multiple businesses and reveals why you can't successfully market anything until you've built your brand foundation first. We explore what branding really means (hint: it's not your logo), the soul-level work required to build an authentic coaching business that connects, and why surrounding yourself with the right people accelerates everything. If you're struggling to attract ideal clients, feeling unclear about your message, or wondering why your marketing isn't working—this conversation reveals the missing foundation piece that changes everything.

🔗 Connect with Deevo:

YouTube

LinkedIn

🚀 Join ⁠Coaches Action Zone (A-Zone)⁠ - a community where coaches stop learning and start earning, one client at a time

⏱️ TIMECODES:

00:00 Episode Trailer & Intro into the Episode04:30 Who is Deevo the Brand StoryTeller07:35 The Slow Drip: From $500K Salary to Serial Entrepreneur14:28 What to Expect When You Are Just Starting Out17:26 Your Business Is a Laboratory for Self-Awareness and Self-Growth19:45 The #1 Mistake Coaches Make Early On20:36 Branding vs Marketing Difference22:38 What Is Your Brand25:12 When to Focus on Your Brand31:08 Do You Build or Find Your Brand38:52 Are Brands Created or Discovered33:21 Emotional & Pragmatic Connections That Sell36:01 Your Brand Will Evolve (But Start with a Foundation)39:29 The Number One Thing You Must Must Do, No Matter What41:38 Where to Find Deevo Online

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📮 Subscribe to the '⁠⁠⁠⁠Thriving Coach Sunday⁠⁠⁠⁠' newsletter for practical tips on how to build a sustainable coaching business

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#coachingbusiness #businesscoaching #podmatch

Heather launched TWO businesses simultaneously in 2025—one helping small businesses design their exit strategy, and another building an ethical AI community. In this raw conversation, we dive into the realities of using AI as a solopreneur: the hallucinations, the 30-minute time-wasters, and the strategic places where it actually helps versus where manual processes win. This isn't "AI will solve everything" hype—it's an honest look at what works, what wastes time, and why competitor research still beats ChatGPT summaries.But we go beyond tools. We explore why controversial LinkedIn posts get you clients (not canceled), why vanilla content kills your business, and why being a "good girl" won't change the world. If you're tired of boring business advice, hesitant to share real opinions, or wondering what to automate versus do manually—this conversation will challenge you. We get vulnerable about the entrepreneurship bug, the freedom and chaos of solopreneurship, and why women in business need to break more rules, not follow them.🔗 Connect with Heather:

Humans in the Loop Newsletter

🚀 Join Coaches Action Zone (A-Zone) - a community where coaches stop learning and start earning, one client at a time

⏱️ TIMECODES:00:00 Episode Trailer01:32 Lidia& Heather Connection via London Business School03:42 Heather's Two New Businesses 06:23 Why Did Heather Decide to Start Two Businesses All At Once12:41 How AI Can Help Solopreneurs Build Businesses (Responsibly)18:25 AI Hallusinate and Lies (BEWARE)21:08 Where Heather Uses AI: Content, Workflows & Custom GPTs24:03 Why AI Research Can't Replace Manual Analysis28:48 Automated Outreach Is Killing LinkedIn (Please Stop)32:33 How to Spot AI-Generated Content a Mile Away34:17 Controversial Opinions Get You Clients: The LinkedIn Strategy That Works38:10 "Name One Good Girl Who Changed the World"40:00 Why Women Need to Break More Rules in Business

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📮 Subscribe to the '⁠⁠⁠Thriving Coach Sunday⁠⁠⁠' newsletter for practical tips on how to build a sustainable coaching business

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🔗 Connect with Lidia:

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#coachingbusiness #businesscoaching #podmatch

Ready to leverage podcasting for your coaching business? In this episode, Vince Quinn, co-founder and creative director of SBX Productions, shares his journey from corporate radio to building a thriving business—and reveals why podcasts are THE ultimate marketing tool for coaches and consultants. Forget chasing downloads and sponsors. Vince breaks down how to use your podcast strategically to attract high-ticket clients, build authority, and simplify your entire content marketing system. If you've been overthinking whether to start a podcast or how to make yours work harder for your business, this conversation is packed with actionable insights you can implement immediately.

🔗 Connect with Vince

LinkedIn

Website

🚀 Join Coaches Action Zone - a community where coaches stop learning and start earning, one client at a time

⏱️ TIMECODES:

00:00 The Intro

00:57 Welcome and Vince's Background in Podcasting

02:51 The Transition from Corporate Radio to Own Biz

05:41 Mastering the Numbers: From Allergy to Expertise

12:23 Podcasting as a Trigger To Become Good At Marketing

17:10 Networking Strategies That Actually Work

23:02 Why Podcasting is THE Tool for Coaches, Consultants, and Other Solopreneurs

29:30 Content Creators vs. Business Owners: Different Metrics

31:44 From Good to Great: Making Topics EVEN More Specific

35:14 Creating a Powerful Podcast Trailer (Step-by-Step Formula)

44:13 Finding Endless Content Ideas for Your Podcast

48:25 Becoming a Confident Host: Tips to Build Authority

51:05 Call-to-Action Strategy: Vince's Feedback on the Show

___________________________

📮 Subscribe to the '⁠⁠Thriving Coach Sunday⁠⁠' newsletter for practical tips on how to build a sustainable coaching business

🎙️ ⁠⁠Join Podmatch⁠⁠ to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

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#coachingbusiness #businesscoaching #podmatch

Tired of selling hours? Build a paid community. In this episode, community-builder, Carol Tice (ex-owner of a 1,500-member paid community she later sold) shares her secrets on launching and growing a profitable, low-burnout community—from pre-marketing and audience surveys to hitting critical mass, setting pricing, and choosing the right platform.If you’ve been debating a community for your coaching or solopreneur business, this episode is for you.🔗 Connect with Carol / Join Community Growth Academy (affiliate link)

🚀 Join Coaches Action Zone - a community where coaches stop learning and start earning, one client at a time

⏱️ TIMECODES:00:00 The Intro02:59 From Layoff to 1,500 Member Paid Community Launch06:36 Getting Ready to Sell My Community08:56 New Niche, Same Playbook: Community Growth Academy - CGA10:44 Why Community is a Great Model13:30 How Do You Get People to Join Your Community17:13 Critical Mass Problem / Audience Building Jetpack22:04 Anti-Burnout Stack: Moderators, Guest Speakers, Accountability Buddies, and Don't Answer Strategy!27:28 The Real First Question when You Decide to Start a Paid Community31:07 Know Who You Serve and Give Them What They Want35:59 What About a Free Community37:44 Trust Recession Reality and Solution39:02 Community Platforms and Why Skool42:32 The Number One Mistake to Avoid44:23 The Number One Thing You Should Do if You Want to Build and Grow a Paid Community46:30 How to Find Carol Online

___________________________

📮 Subscribe to the '⁠Thriving Coach Sunday⁠' newsletter for practical tips on how to build a sustainable coaching business

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🔗 Connect with Lidia:

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#coachingbusiness #businesscoaching #podmatch

Coaches don't quit because they are bad at coaching. So why do so many talented coaches quit?

In this episode of C2C – Coach to Coach Central, I sit down with Tim Brownson (The Fully Booked Coach) for a brutally honest conversation about the realities of building a coaching business. If you’ve ever wondered why the majority of coaches quit before year 3, this episode is your wake-up call. Coaching isn’t the problem — business is.

🔗 Connect with Tim Brownson

The Fully Booked Coach

⏱️ TIMECODES:

0:00 Episode trailer

1:07 Meet Tim Brownson (20 years coaching)

3:10 From corporate stress to coaching

4:31 The $20K certification trap

6:20 Blogging & SEO then vs now

7:40 The number one reason coaches stay broke

11:09 Coaching isn’t the problem—business is

12:50 The real stats (survivorship bias)

20:06 Why many coaches won’t hire a coach

26:05 The trust crisis: scams & red flags

41:09 AI as a non-negotiable for coaches

50:01 Will AI replace coaches? How to survive

___________________________

📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business

🎙️ Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

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#coachingbusiness #businesscoaching #podmatch

"Is getting clients and building a coaching business seem hard? Good! Because it is hard". In this episode of Coach-to-Coach Central, I had a raw and honest conversation about building a coaching business with Michael Serwa. Michael Serwa coaches the elite using his signature no-bullshit approach. Since 2011, he has built the most successful personal coaching practice in the UK.He is the author of From Good to Amazing and has been featured in numerous media outlets, including GQ, The Guardian, The Telegraph, The Times, BBC, and Sky.🔗 Connect with Michael Serwa

🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠

📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business.

🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠

🔗 Connect with Lidia:

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⁠LinkedIn

Welcome to another episode of #C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Jeremy Basset, CEO & Founder of SuperBenji–an AI service that can help you get warm leads.

🔗 Check SuperBenji

🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠

📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business.

🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠

🔗 Connect with Lidia:

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🎉 Welcome to another episode of #C2CCentral: Honest coach-to-coach conversation about building a coaching business.Today, Lidia speaks with Roy Coughlan.

🔗 Connect with Roy Online

📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business

🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Conversations? Send Lidia a message on PodMatch.Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link)⁠

Connect with Lidia:

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#coachingbusiness #businesscoaching #podmatch

Struggling to grow your coaching business despite constant hustle? In this episode of Coach to Coach Central, Jordan Tait reveals the honest truth about building a profitable coaching practice—without spammy tactics or fake promises.

Jordan shares his personal journey from struggling coach to thriving professional, emphasizing the power of authentic conversations, real-world networking, and mastering one key platform.

🔗 Connect with Jordan:

LinkedIn

Website

🔥 Clear, actionable, and stress-free path to paying clients:

The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting

📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business.

🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe a message on PodMatch

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts (affiliate link)

🔗 Connect with Lidia:

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Welcome to another episode of C2C Central: Honest coach-to-coach conversation about building a coaching business. Today, Lidia speaks with Robin Waite, the Fearless Business Coach.

📖 Get a FREE COPY of Robin's book - Take Your Shot

🔗 Connect with Robin on ⁠LinkedIn⁠

🔥 Clear, actionable, and stress-free path to paying clients:

⁠The 30-Day Client Boost. The Ultimate T.R.U.S.T. Method Blueprint for Coaches Who Are Done Waiting⁠

📮 Subscribe to the ⁠'Thriving Coach Sunday' newsletter⁠ for practical tips on how to build a sustainable coaching business

🎙️ Want to be a guest on C2C Central: Raw & Real Coaching Business Confessions?

✉️ Send Lidia Axe (Chmel) a ⁠message on PodMatch⁠

Join Podmatch to find guests for your podcast or become a guest on other people's podcasts ⁠(affiliate link)⁠

🔗 Connect with Lidia:

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⁠LinkedIn