Coaches Hour

Everyone’s talking about Ozempic but is it a friend, a fad, or a fix? In this episode, we strip away the ego-driven “shortcuts are bad” reaction and get real about what the data says.

You’ll learn:

• Why dismissing clients who ask about Ozempic destroys trust.

• How to reframe the conversation and explore whether it’s the right tool for the right person.

• The pros, cons, and side effects every coach needs to know.

• How to integrate it with resistance training, protein intake, and lifestyle changes so results actually stick.

• Our personal client experiences, the wins, the pitfalls, and the lessons you can apply immediately.

Whether you’re skeptical, curious, or already working with clients on GLP-1s, this episode will give you the clarity and confidence to coach better in the Ozempic era.

Being “in shape” isn’t enough to lead as a coach. In this episode of The Coaches Hour, we dive into what leading from the front really means and why it’s about more than just having abs.We cover: • The difference between winter bulks and summer shreds (and what each teaches you as a coach). • The unique struggles of fat loss vs gaining phases — hunger, body image, social pressure, motivation dips. • How to get client buy-in by showing, not just telling. • Why coach empathy is the most underrated retention tool. • How experience + education together make you a better leader.Whether you’re a fitness coach, online coach, or personal trainer looking to build trust with clients, this episode will help you step up your game and become the coach people want to follow.

Most PTs switch off in summer. They cut their hours, post less, and basically vanish. That’s your opportunity.In this episode of Coaches Hour, we’ll show you why summer isn’t downtime, it’s the season where you can stand out, build authority, and prep for your biggest growth months ahead.👉 Here’s what we cover:- Go Against the Grain → why showing up when other PTs check out makes you unmissable.- Practice What You Preach → use summer for your own transformation and document the process.- Prep for Winter → September–December is peak season; summer is where you plant the seeds.- Gaining Phase Done Right → why summer is perfect for a structured bulk (and how not to screw it up).- Summer Maintenance → how to stay lean, social, and in control without undoing months of work.The coaches who treat summer like an opportunity will dominate the rest of the year. Those who switch off? They’ll be playing catch-up until Christmas.

In this episode of The Coaches Hour, we challenge the all-too-familiar excuse of the “summer slump” and dive into the real reasons why your fitness business may be slowing down. Spoiler: it’s not the weather, just like your clients struggling with steps.We explore the systems you can put in place to turn summer into an opportunity, not an obstacle.Tune in as we break down the key strategies that will keep your pipeline full, even when the sun is shining. From leveraging referrals to strategic pricing adjustments and handling objections, we’re covering everything you need to make summer your busiest season yet. Plus, discover why coaching isn’t just about delivering a session or a training plan. It’s about making yourself indispensable to your clients, no matter where they are.Get ready to level up your coaching business, because summer doesn’t have to be a slump

Every July and August, gyms empty out. Clients vanish on holiday, routines collapse with school breaks, and PTs panic-run summer discounts just to keep the lights on.

But summer drop-offs aren’t inevitable. They’re a symptom of a coaching model that only works when clients show up in person.

In this episode, we break down:

• Which type of trainer gets hit with the slump the most

• The hidden reasons clients “pause” in summer and never come back

• How to shift from session-based training to outcome-based coaching

• Why running summer sales is a trap that keeps your business stuck in short-term cycles

• The exact systems and strategies you can use to keep clients engaged year-round

If you’re sick of starting from scratch every September, this one’s for you.

Join Hymsuen Liu and Jewade Graham for The Coaches Hour — a podcast about making coaching great again.

With years of experience working directly with clients and building successful coaching businesses, Hymsuen and Jewade bring sharp debate and honest conversation to the table. From fat loss strategies to mindset, training to client psychology, they’ll break down what really works and call out the fluff that doesn’t.

Hosted by two coaches who’ve lived it, tested it, and proven it, The Coaches Hour is here to challenge how you think about coaching and help you deliver the best results possible.