Hardscape Growth

Coexist with Competition: Why the Key to Winning is in Knowing Who You Are w/ Adam Santo


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Ten years ago, hardscaping was a tough industry to get into. But now anyone who has a knowledge of the trade and a passion for the work can perform in the   industry. 

On this episode of Hardscape Growth, I talk with Adam Santo, Owner of Lilley LLC, about coexisting with your competition, differentiating through personalized service, and doing what you love. 

We also talked about: 

  • What led him to start his business at 23 
  • How design is a differentiator for his business 
  • Tackling fear and knowing your worth 
  • How to determine pricing   
  • His favorite hardscaping tools
  • Mentioned on the show: 

    • Adam’s Instagram 
    • Lilley LLC Website 
    • Bartell Global 
    • Techo-Bloc Sample Booklet Kit 
    • Tune in on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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