For many bloggers, promoting their new posts on social media is pretty much the only way they try to gain new traffic. At least if you're going to do it, do it right. :-)

In this episode, we talk about how to promote your posts on social media - primarily for free. We talk about Facebook, Twitter, Pinterest, LinkedIn and Google Plus. I share some tools you can use to automate it, and I also share a strategy you can use on Facebook to give each new post a jumpstart in the very beginning.

All blogs have an inherent inefficiency in how they deal with traffic, and we see it show up in the form of our bounce rate. A certain percentage of people - often upwards of 80% - will visit a single page on your blog and then simply leave. And no matter what things you do to decrease that bounce rate, you can only fight it so much.

Enter the world of retargeting... Retargeting is the absolute easiest way to get started in paid traffic. It is also very cheap and very easy to get a VERY good ROI with it. It also just so happens to short-circuit the entire problem of bounce rate.

By "pixeling" every single person who comes to your blog, you are building what I call your "second list". It is a real asset almost as important as your email list. And in this episode of Coffee Break Blogging, I'll show you exactly how it radically improves the efficiency of your blog as a marketing platform.

You need to act on this information right away. As ad rates increase, it could become cost prohibitive to advertise at all, UNLESS you have a retargeting audience built. So, this episode is very important... and timely.

If you back up one Episode, go back to the previous episode, we did a smackdown between free traffic and paid traffic. We did talk about the benefits of paid traffic and how you really do need to mix it in with your "free" traffic.

Now when it comes to the paid traffic side of things, it just so happens that retargeting is one of the easiest ways to get started with this. It is really cheap and very, very effective. So that is what we are going to be talking about in this episode.

All blogs have an inherent inefficiency in how they deal with traffic, and we see it show up in the form of our bounce rate. A certain percentage of people - often upwards of 80% - will visit a single page on your blog and then simply leave. And no matter what things you do to decrease that bounce rate, you can only fight it so much.

Enter the world of retargeting. Retargeting is the absolute easiest way to get started in paid traffic. It is also very cheap and very easy to get a VERY good ROI with it. It also just so happens to short-circuit the entire problem of bounce rate.

By "pixeling" every single person who comes to your blog, you are building what I call your "second list". It is a real asset almost as important as your email list. And in this episode, I'll show you exactly how it radically improves the efficiency of your blog as a marketing platform.

You need to act on this information right away. As ad rates increase, it could become cost prohibitive to advertise at all UNLESS you have a retargeting audience built. So, this episode is very important... and timely.

Paid traffic. Those two words usually scare the crap out of bloggers because... well... it costs money. However, it is really important that we understand the real differences between free traffic and paid traffic.

In this episode, we directly pit free traffic methods up against paid traffic. I outline several different free traffic methods and how they work, then we compare up against how things work when you use paid traffic.

If you really want to get more traffic to your blog and grow your online business, this will be a VERY important episode for you.

So, welcome back to Coffee Break Blogging! And today we are going to get deeper into the topic of Traffic.

Specifically what we are going to talk about today is free traffic versus paid traffic. And we are going to do a comparison between the two. We are going to call it the "smackdown". Because here is the thing, there are definitely differences between the ways the two types of traffic work. And it is not just because one costs money. So we really do need to look into what is involved with free traffic versus paid traffic. And also, I want to make the point to you that free traffic really isn't free. Okay? Most people don't even consider paid traffic because they just think "Well, that costs money; I therefore do not want to do it!" So they immediately go to the "free" traffic but I want you to understand that it isn't free. And not only that, your results are far from guaranteed.

So let's go and get started...

Paid traffic. Those two words usually scare the crap out of bloggers because... well... it costs money. However, it is really important that we understand the real differences between free traffic and paid traffic.

In this episode, we directly pit free traffic methods up against paid traffic. I outline several different free traffic methods and how they work, then we compare up against how things work when you use paid traffic.

If you really want to get more traffic to your blog and grow your online business, this will be a VERY important episode for you to listen to.

The first key to growing your blog traffic is understanding what the world of traffic looks like today. Bloggers have been using the same techniques to grow their traffic for years now. Things like SEO, social media shares, guest posting, etc.

But, does it work? Yes and no. They can work, but it is VERY slow. And for some people it just doesn't work because they have a hard time standing out in a sea of high quality content.

Thing is, blog traffic is actually a lot like rice. You need to understand this. So, in this episode...

You'll learn:

• How blog traffic has evolved over the last several years
• How monetization has everything to do with your blog traffic
• Why stating your blog and growing traffic is similar to driving a manual transmission car

The first key to growing your blog traffic is understanding what the world of traffic looks like today. Bloggers have been using the same techniques to grow their traffic for years now. Things like SEO, social media shares, guest posting, etc.

But, does it work? Yes and no. They can work, but it is VERY slow. And for some people it just doesn't work because they have a hard time standing out in a sea of high quality content.

Thing is, blog traffic is actually a lot like rice. You need to understand this. So, in this episode, you'll learn:

- How blog traffic has evolved over the last several years

- How monetization has everything to do with your blog traffic

- Why stating your blog and growing traffic is similar to driving a manual transmission car

This episode is a "pit stop" episode, as we end off on stage 3 of our business-building roadmap and move into Stage 4.

In this episode:

• An overview of the 7 stages to building an online business.
• A review of Stage 3 (Email Marketing)
• A look at what's coming up with Coffee Break Blogging
• A few awesome iTunes reviews. :-)

In the next episode, we'll get started on Stage 4 which is TRAFFIC BUILDING.

Like I said, we're going to do a pit stop today. So let's get going! ;-)

This episode is a "pit stop" episode, as we end off on stage 3 of our business-building roadmap and move into Stage 4. In this episode:

- An overview of the 7 stages to building an online business.

- A review of Stage 3 (Email Marketing)

- A look at what's coming up with Coffee Break Blogging

- A few awesome iTunes reviews. :)

In the next episode, we'll get started on Stage 4: TRAFFIC BUILDING.

Hello there! Welcome to another episode of Coffee Break Blogging.

We use a lot of funny words in online marketing - some of them a bit demeaning, actually. And one of them is the phrase "email blast".

Not only do none of your subscribers sign up in order to be "blasted", but it doesn't even work that well anymore as a strategy. Sending the same message to every single person on your list regardless of who they are just doesn't work that well.

In this episode, we'll talk about:

• Funny words marketers use
• Why the size of your email list doesn't matter
• The two metrics which are FAR more important than the size of your list
• How to adjust your email marketing strategy to this new world (or face extinction)
• How the world just isn't linear, and how your marketing has to adapt to this.