This is an expansive episode about the price of coffee at this inflection point in the market and how it is impacting different actors along the coffee value chain.

We talk to our friend Stuart Ritson, the European manager of Osito coffee. Stuart has worked in the coffee industry for 14 years in roles spanning barista to wholesale manager for Workshop coffee and then European sales director for Cafe Imports and now Osito coffee. This experience gives him a wealth of knowledge that he has shared with us here.

Stuart introduces what the C-market is, why it exists and who uses it. We then look at the impact of higher prices and volatility on the value chain. We consider pragmatic solutions for roasters and cafe operators to mitigate the impact of higher prices and hopefully improve their businesses.