Kirk Walden is joined by his daughter, Laura Lambert, to talk about using social media as a powerful relationship-building tool. They share how organizations can create content that connects with clients and supporters on a personal level—while reaching broad audiences across platforms. Laura and Kirk break down social media strategy into simple, fun, and meaningful steps that draw people closer to your mission.

Heartbeat International provides a forum to express a marketplace of ideas for an audience of life-affirming pregnancy help organizations and those who support such organizations.  The ideas, views and opinions expressed in this presentation are those of the presenter and may or may not reflect advice, opinions, policies or views of Heartbeat International, Inc. Presenters come from a wide range of experiences and backgrounds, inside and outside of the Pregnancy Help Movement. We encourage listeners or viewers to do their own additional research and discern for themselves how to apply the materials presented.