I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We’re diving into why it’s crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches.

I’ll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying updated on social media algorithms and changes to help you evolve and grow your online presence.

There were so many fantastic questions that came through, and I absolutely love hearing from you all! If you want your question answered in a future episode, please reach out to me or the team via the links below.

Don’t forget to subscribe to the podcast so you’re the first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts.

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it’s been so amazing, and what I talked about when I got up on stage. I’ll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks.  

In this episode you will learn:

• How you can use AI to your advantage with content and marketing
• What limitations AI has and how to avoid GOOGLE PENALTIES!!!
• The secret to running effective advertising campaigns
• Difference between advertising on social media and Google Ads
• How to capture potential customers that don’t commit straight away
• Why it’s so important to prepare for seasonal events in ADVANCE

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week I am sharing some hard truths about content marketing and tackling some tough listeners' questions. I discuss things such as the importance of creating authentic brand stories on Instagram, strategies for improving content to reach your ideal audience, and HAVE YOU REALLY BEEN SHADOW BANNED?!

By tuning in to this episode, you can expect practical advice and honest revelations to help you navigate the ever-evolving landscape of digital marketing.

In this episode you will learn:

• Why authentic brand stories are so important
• How marketing and sales can work together harmoniously
• What shadow banning is and if it even exists
• Ways to reach your ideal audience on social media
• Why continuous improvement is key in the marketing space
• How dedicated you really need to be for long-term success

I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nzLet’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That’s why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media. 

From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing!

This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates. 

In this episode you will learn:

• How to focus on organic content creation using the tools available to you
• Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach
• Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively
• How to embrace video content to increase visibility and engagement
• Tips on starting conversations and interacting authentically with your audience
• How to monitor and adjust your social media strategy in response to changing market dynamics

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.

I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you’re not somewhere where you can write, listen now and download the workbook later.  

In this episode you will learn:

• The importance of having unique content pillars that sum up your business on social media
• How to identify your three to five core content pillars
• Effective ways to match content pillars with different content types
• How you can use this information to easily create 16-20 pieces of content per month

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources:

Get your Content Planning Workbook HERE

Get in touch: 

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this week’s episode I'm sharing with you the latest updates shaping the landscape of social media marketing. We'll dive into what they all mean, why you should care about them, and how you can use them to your advantage.

You will learn about:

• Polls on stories: Why this feature is essential for increasing engagement
• Instagram's 'Notify' feature: How it can benefit your social media strategy
• Apple’s new service charge: How to navigate it and save yourself money
• Promo code integration: What this can do for your ad performance and conversions
• Reels extend: Why Instagram is testing longer video formats and the pros and cons
• The return of hashtags: Why you should take notice of this comeback

Tune in to stay ahead of the curve and learn actionable strategies for leveraging these updates!

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I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources:

My post on hashtags - see HERE

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Holistic digital marketing isn't just about promoting your brand—it's about creating an immersive experience across all touchpoints, ensuring your message resonates far and wide. In this week’s episode we'll dive deep into the core strategies of holistic social media and digital marketing, including the game-changing Omni Channel Marketing approach and the Rule of 7.

Find out why being seen in more ways than one is critical for brand visibility and customer engagement in today's competitive landscape, and what The Social Collective does to amplify our clients' reach. 

You will learn about:

• What holistic marketing actually is and its core strategies

• The importance of being present across multiple customer touchpoints

• What the trifecta approach to holistic marketing is and how to use it

• Why building a strong marketing personality matters more now than ever

• How to leverage the synergy between our services to amplify brand presence and drive results

Tune in now and unlock the full potential of holistic marketing with me as your guide!

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I'd love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Want to chat? You can get in touch with me via Instagram or email. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources:

Social Media Content Planner - get yours HERE

Get in touch:Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Welcome to 'Coffees and Content.' Imagine this as your go-to spot for all things social media and digital marketing - a place where we spill the beans on the latest trends, share some straight-shooting advice, and uncover those genius tricks that everyone should have up their sleeve. I’m Loren, the founder of The Social Collective and your host. I’ve been around the digital marketing block, and now, I’m here to share the journey with you.

For our very first episode, we’re laying down the groundwork and giving you a taste of what’s brewing. Think of it as an introduction to our world, where we aim to turn complex digital marketing strategies into bite-sized, easy-to-digest nuggets of wisdom. We’ll kick off with some reflections from the latest Social Media Marketing World Conference - you don't want to miss these!

This podcast is perfect for anyone who’s either starting from scratch or looking to shake up their digital strategy. So, fix yourself a coffee, get comfortable, and let's start this adventure.

Make sure to follow us on Instagram @thesocialcollective_nz and @loren_thesocialcollective for more insights and hit subscribe wherever you get your podcasts to stay updated with 'Coffees and Content.'

Here’s to making digital marketing a little less daunting and a lot more fun!

www.thesocialcollective.co.nz

www.lorenluisa.com

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Welcome to 'Coffees and Content' your go-to, bite-sized podcast for all things social media and digital marketing.

This podcast is all about cutting through the noise to bring you unfiltered advice, the latest trends, and those must-know tricks that make all the difference in the social media and digital marketing world — all delivered in bite-sized weekly episodes.

I’m your host, Loren, owner of The Social Collective, a multi-six figure digital marketing agency, international speaker, and your guide to all things social media.

I’ve been where you are, trying to make sense of it all, and now I'm sharing my playbook with you.

Whether you're taking the first steps with your business or you’re ready to level up your content game, this podcast has got your back.

So grab your coffee, get comfy, and let's dive in. This is 'Coffees and Content'!

Book a FREE Discovery Call: https://www.thesocialcollective.co.nz/enquire-podcast

Connect with Loren on Instagram @loren_thesocialcollective

Connect with The Social Collective on Instagram @thesocialcollective_nz

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.