In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession’s challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client. 

I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your audience. Through consistency on social media and setting personal business goals, I share why right now you should be focusing on long-term success rather than instant virality. 

In this episode you will learn:

• Why it’s important to show up online and be present during tough times
• How you can maintain marketing efforts and seek tailored advice to improve content during a recession
• Insights on economic challenges and positive outlook for recovery from experts
• How to create content targeted to your 1% ideal client for more effective connections
• Ways to share positive outcomes and stories to inspire and engage your audience
• The importance of patience with social media growth and focusing on long-term business goals

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What would you like to learn about in Season Two? Please get in touch with us on Instagram @coffeesandcontentpod – we would love to bring you more of what you want so that you can up your Social Media and Marketing game! 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

• The Social Collective Marketing Toolkit

• July discount code - LAUNCH10

Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this week’s updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback! 

I also highlight LinkedIn’s potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also encourages them to share it.

In this episode you will learn:

• Why Instagram has decided to focus on short-form video content
• How individual voice messages on social media can increase engagement
• Why patience with your content is important and the potential for posts to go viral days or weeks later
• How Spotify's new feature works and the benefits to podcasters
• Ways you can use LinkedIn as a valuable business tool
• How to create share-worthy content on social media to engage audiences and inspire shares
• What you can do to target ideal clients to foster loyalty and recommendations

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

• The Social Collective Marketing Toolkit
• July discount code - LAUNCH10

Get in touch:

Instagram - @thesocialcollective_nz, @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach. 

Get ready to transform your advertising game and boost your business like never before!

In this episode you will learn:

• How to manage ads yourself before considering professional help
• Practical budgeting advice for Facebook ads
• Ways to grow your online presence organically
• Why you need to stop boosting posts on iOS
• The importance of aligning ad content with customer interests
• Benefits of consistent advertising for data gathering and improved long-term marketing outcomes
• Why you should maintain cohesive imagery across different platforms

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What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10'

Get in touch:

Instagram - @thesocialcollective_nz ; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Hey everyone, this week I am so excited to introduce you to the Social Collective’s new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility. 

It’s all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always!

In this episode you will learn:

• Why it’s so important to utilise and effectively interlink all marketing channels
• Insights into adapting social media strategies in response to algorithm changes and increased competition
• How to conduct a self-audit of your social media strategy for better results
• Engagement v.s. Followers, what makes the biggest difference?
• Why posting at the right times for your audience matters
• How you can genuinely engage with your audience on social media
• How Instagram carousels can enhance content visibility and engagement

-

What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you. 

Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Resources mentioned:

Social Collective Marketing toolkit

Get in touch:

Instagram - @thesocialcollective_nz; @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies. 

By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas. 

So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth!

In this episode you will learn:

• The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business
• Why clear communication with marketers is so important to effectively analyse business investments
• How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI
• The strategic benefits of outsourcing tasks to improve overall efficiency and business growth
• How investing in outsourcing can lead to long-term business success beyond just financial return

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market.

I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the necessity of occupying digital real estate through consistent content creation and audience engagement. 

In this episode you will learn:

• Why it's crucial to continue marketing your business consistently during a recession, even if you can only do so organically
• Understand the difference between sales and marketing, and the significance of valuing leads and potential future business
• Strategies for occupying digital real estate and staying in front of your audience
• How focusing on brand awareness now can position your business for success post-recession
• Tips for showing up consistently, including content creation, audience engagement, and using marketing tools efficiently
• How to embrace change and flexibility in your business and social media strategy to adapt to evolving circumstances

-

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Struggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need!

I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We’ll start with small steps like posting without your face and gradually work up to stories and reels. Plus, we’ll talk about the importance of planning content in advance, embracing imperfection, and genuinely engaging with your community to build trust and create stronger connections.

In this episode, you’ll learn:

• How boosting your social media confidence can benefit your business
• The importance of being your own advocate and focusing on your business's broader purpose
• How to establish trust and create stronger connections with your audience
• Ways to overcome fears that may be holding you back from showing up confidently online
• How to embrace imperfection and start sharing content
• What The Social Collective can offer you to build your confidence and show up authentically online

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

In this week’s episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers.  

Throughout the episode, I share tips on incorporating UGC into your social media strategy and encourage you to ask questions specific to your own business needs.

In this episode you will learn:

• How user generated content (UGC) can help you connect with your audience
• How UGC is changing the marketing landscape compared to traditional influencer marketing
• Why UGC is more cost-effective for smaller businesses
• Ways that UGC can enhance your social proof and authenticity
• The importance of having a solid foundation before engaging in influencer marketing
• How influencer marketing in PR can boost SEO and reach new audiences

-

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective
Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients. 

From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional.

In this episode you'll learn:

• Tips and tricks for cultivating an engaged online community
• The importance of earned media opportunities and how they relate to PR work
• How an engaged community on social media can lead to real-world clients
• Insights into effectively engaging with comments to increase reach and connect with your audience
• How you can use interactive features like polls and quizzes to build a connected community
• The benefits of sending personalised messages instead of automated responses
• Advice on being genuine, responsive, and avoiding spammy behaviour on social media

-

What were your key takeaways from this week's episode and what do you want more of in future episodes? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Resources mentioned:

NZ Business Interview - click here to read the full article

Q&A about Loren - click here to read the full article

Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode

Get in touch:

Instagram - @thesocialcollective_nz and

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore’ page content. 

In this episode you will learn:

• Adam Mosseri's updates on algorithmic changes within Instagram and Facebook
• How Instagram is giving credit to original creators and limiting visibility of copied content
• Why ‘shares’ and ‘saves’ are currently the most important engagement metrics
• Instagram's focus on video content being driven by consumer behaviour and demand
• How Instagram plans to use its hashtag system to diversify content on explore pages

-

What were your key takeaways from this week's episode? I’d love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box. 

Don’t forget to subscribe to the podcast so you’re first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

Get in touch:

Instagram - @thesocialcollective_nz and @loren_thesocialcollective

Website - www.thesocialcollective.co.nz

Let’s work together - Book a Call

Have a question? Click here to send it to me!

Stay Connected:

• Website: www.coffeesandcontentpod.com
• Instagram: @coffeesandcontentpod
• Facebook Community: @coffeesandcontentpod
• Substack: https://coffeesandcontent.substack.com/
• Watch on YouTube: Coffees & Content
• Have a marketing question? Email [email protected]

Loved this episode? Leave a review - it would mean the world!!

If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.