cogcast

Events and conferences are back to their post-pandemic activity levels, which means a resurgence of in-person media engagements and brand promotion. Account Director, Larissa Padden shared her observations, insights and outlook for event marketing in 2024, from being on the ground at this year’s Money20/20 USA in a discussion with Account Director, Vanja Lakic. Listen to this month’s episode which features a special Cogcast announcement.

Charlie Morrow, Cognito’s Global Head of Sustainability Communications joined Account Director, Vanja Lakic live in our New York office during Climate Week NYC to share his views on this year's Climate Week events and what he is hearing from business leaders, trends he’s seeing in sustainable finance and ESG investing and the important role communications professionals play in the fight against climate change.  

The advancement of technology is shaping new trends for communications professionals in financial services. Listen to the new episode of Cogcast hosted by Account Director Larissa Padden where Melissa Kanter, Head of Communications and Brand Experience at ING Americas, and Jon Schubin, Director in Cognito’s London office, discuss how AI technology is going to impact the sector as well as the role of communicators in an uncertain future. Covering budgets, content and sustainability, this is a discussion you won’t want to miss!

Account Directors Vanja Lakic and Larissa Padden join our CEO Tom Coombes and experienced Futurist Speaker Andrew Grill to discuss how AI is transforming PR and communications. Find out how Cognito is experimenting with AI, advising clients and accounting for growing risks. We’ll discuss why humans will still play a central role in AI’s potential and what the next six months look like for Cognito and the PR industry.

Account Director Vanja Lakic joins Emilia David, AI reporter at The Verge to discuss her career as a Tech journalist, AI as a media topic, and the pervasive issue of AI washing. The latest boom in AI has saturated the industry with new products - some of which don’t use AI. Listen to the episode to discover how Emilia is now unpicking AI washing and assessing legitimate AI story pitches from unqualified ones.

June marks Pride Month for many countries, and this year we’ve witnessed some organizations denouncing their Pride campaigns in the face of backlash, leaving us to question the authenticity of support.

Our latest episode of Cogcast features Associate Director Ian Lee, from our Singapore office, in conversation with Leow Yangfa, Executive Director of Ooogachaga, Singapore's most established LGBTQ+ community organization working with individuals, couples & families since 1999. The two share their advice for corporates looking to support the LGBTQ+ community and the importance of building authentic corporate partnerships and allyships with NGOs and community groups.

How have AR, VR and the Metaverse impacted the future of media and communications? The latest episode of Cogcast features AR, VR and Metaverse Content Acquisitions Leader at Jio Tesseract, Ishika Gupta and Cognito Account Director Vanja Lakic, discussing how AR/VR is reshaping storytelling and how social media is redefining media experiences.

Welcome to the relaunch of Cogcast, the podcast that explores the connection between media, communication, technology, and culture. In this episode, Cognito NY Account Directors Larissa Padden and Vanja Lakic sat down with Vice Chairman Andrew Marshall, a former political strategist turned corporate communicator, to discuss his career transition to PR. Andrew talks about his experience in the high-stakes world of politics, and how he has used that experience in his current role as a corporate communicator.

Cognito's Director of Innovation David Simpson hosts a conversation with Professor Sally Eaves on how financial brands can work with influencers. Sally has been called a "torchbearer for ethical tech," with a large following in the United Kingdom and beyond.

They reflect on what goes into a successful collaboration between brands and influencers, including why longer-term partnerships tend to lead to better results.

Cognito recently launched Finfluence, its influencer discovery helping brands in the B2B Financial Services sector view and integrate influencer marketing into their communication strategies.

Google's implementing one of its largest-ever changes in how it determines page rankings. And for one of the first times, the company has given notice and details on how things will change.

Cognito digital experts James Hannaford in London and Jade Bestley in New York sat down to talk through the update and what it means for companies. With the vast majority of web traffic, even in finance, coming through Google, to maintain awareness its vital to fix website issues ahead of the launch.

James and Jade walk through the challenges and what can be done.