Fred Stangle is what you would call a “traditional salesman”, but that doesn’t mean his approach to Cold Calling isn’t effective. In this episode, he takes us on a journey spanning 3 decades of pure sales experience, where he gives us great insight on some of the shifts he has seen in the world of cold calling over the years. He also shares with us some of his theories on sales and the sales persona, which translates not only in how he views salesmanship but also how it should be viewed and thought of if you want to achieve the best results for your business.