Work Out Loud with Heather Davis

Cold Pitch to First Workshop: How Mind By LJ Launched an EFT Practice for Athletes


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What happens when you stop waiting and actually test your vision in the real world? In this episode, I sit down with my client and friend Laura Coglianese, and talk about building and launching Mind by LJ: Her EFT (emotional freedom technique) practice for athletes.

Our conversation was recorded during my visit to her new home base in Philadelphia! We unpack the real work behind building her vision, including...

  • Niching her offers down to only athletes
  • Cold pitching her intro workshop to the University of Pittsburgh
  • Hosting her first workshops with over 50 student athletes before relocating to a new city!

Even knowing a move was on the horizon, Laura kept moving the needle, and proving that you don't have to wait for perfect timing to start building your vision.

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Work Out Loud with Heather DavisBy Heather Davis

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