In this milestone 50th episode of The Wild Idea, Bill and Anders sit down in Helena, Montana, with rancher and entrepreneur Cole Mannix to explore the intersection of land stewardship, regenerative agriculture, and food system reform. Cole is a founding member of the rancher-owned Old Salt Co-op, an ambitious effort to create an alternative marketplace that reconnects producers, consumers, and landscapes across the American West.

The conversation moves from federal grazing leases and grizzly bear coexistence in the Gravelly Mountains to the structural consolidation of the American food system. Cole explains why less than two percent of the meat consumed in Montana is both raised and processed in-state, and how centralized processing, global supply chains, and economic consolidation have reshaped rural communities. Rather than simply marketing a different product, Old Salt aims to rebuild the shelf itself, redistributing economic value upstream to ranchers and land stewards.

They also discuss the Old Salt Festival, a growing annual gathering in the Blackfoot Valley that blends music, food, conservation dialogue, and working lands culture. At its core, this episode asks: What would a food system look like if it truly supported stewardship? How do we balance wild lands and working lands? And how can everyday choices help build a more resilient, place-based economy?

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