Colin nerds out with Mike Mulvihill, the President of Insight and Analytics at Fox Sports!

They start with Fox broadcasting the MLB Tokyo series between the Dodgers and Cubs and the business of baseball broadcasting rights and creating big “events” out of regular season games (3:00), and discuss whether the MLB becoming a league of “have and have nots” has actually been good for the sport overall (6:45). 

They talk about the importance for networks to own the broadcasting rights to the biggest events in sports like the Super Bowl and World Series and the importance of creating lifelong memories during one of their broadcasts (12:30).

They discuss the future of cable television in the era of streaming , how networks are trying to adapt, and whether cable will become unviable as a business (15:30). They also look at the state of the streaming business where multiple companies are losing money and whether some streamers could consolidate or shutter (25:30 and the future of sports broadcasting on streaming platforms (31:45). 

They dive into college football and the Big Ten and which brands are the most impactful outside of Michigan and Ohio State, why Nebraska could be a sleeping giant if the program rebounds and why the Big Ten has been able to garner the most media revenue of any conference (33:30).

They discuss whether the WNBA is a viable television product on its own, or if the addition of Caitlin Clark’s superstardom is the only factor propping it up and why the lack of globalization has women’s basketball on a growth trajectory (40:45). 

Colin argues the TV networks create a far better television product for NFL broadcasts compared to the streaming platforms and whether streamers would be best served in partnering with the networks to produce the broadcasts for streaming. They also discuss why it’s so important for games to remain on broadcast TV and the importance of the NFL to the TV networks (52:30).  

(Timestamps may vary based on advertisements.)

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