Sometimes even the hosts need a little help. Nicole gets a boost from Andrew Cates, founder of Rayzyn, the superfood raisin company. After surviving the Napa fire, Andrew and his community were left with a field of grapes too smoke-damaged for wine. So, he got creative. He turned them into raisins. In the process, he rebuilt his business and helped his neighbors do the same. He joins the show to talk about resilience, reinvention, and finding opportunity in the ashes.

Three questions. Three personal dilemmas. Jason digs into how to take (or ignore) advice from your spouse, how to start over when everything changes, and why you don’t need to dance on TikTok to build a business.

Jason got three emails and a phone call on his personal line from a stranger trying to get him to change a story. It worked, but it earned the guy a sassy reply. In this episode, Jason and Nicole unpack when persistence crosses the line into annoyance  and how to build a drip campaign that actually gets people to say yes.

You’re working on something. You’d like feedback.

But let’s be honest: Feedback can be hard to hear. And it can make you defensive. So now you’re wondering things like: Who should I ask? And when? And what if I don’t like what they say?

In Jason’s experience, the best feedback comes from completing this formula: Right people + right time + right perspective

Today, Jason will break it down for you.

There are some bizarre headlines making the rounds in business news... but, beyond the headlines, there are some important lessons on building a brand, having tough conversations at work, and building trust. Today, Jason and Nicole mine those lessons from the weirdo headlines.

What happens when your C-suite becomes tabloid fodder? In this episode, Jason and Nicole unpack the viral moment that set social media on fire: Astronomer CEO and Chief People Officer caught having an affair—on a Coldplay concert Jumbotron, no less. Beyond the scandal, Jason and Nicole dive into the real lesson: how companies should handle PR disasters, take accountability, and lead through chaos. Whether you’re running a business or climbing the ladder, this is a masterclass in crisis comms—Coldplay optional.

You’re trying to understand something, but you’re stuck. Maybe it’s a problem at work, a decision you need to make, or an idea you can’t quite articulate. You’ve been thinking about it a lot, but clarity is elusive.

Here’s Jason’s advice: Don’t think alone.

Today, he’ll show you why — and how to gain clarity more strategically and intentionally.

You’re juggling projects and chasing goals. But if someone asked you, “What are you working towards?”, you might struggle to answer. Here’s why: Specific goals aren’t really what we want. They’re just what we think will get us what we want — even if we have no idea what that is.

So, what are we actually working toward? Jason has a theory: he calls it a state of being.

Today, he’ll help you identify yours — and then use this clarity to transform how you spend your time and energy.

Today's caller Mike runs a production studio and wants to know if top-of-the-line equipment will set him apart from other studios. Jason and Nicole's answer: not necessarily. Instead, Jason and Nicole give him a foolproof method for getting a competitive advantage— and it has nothing to do with the competition!

Think of the last time you saw something — and you said, "That sucks." Maybe it's a product. Or a song. Or a YouTube video. This thing is successful, but you think it's dumb— and you're convinced you're right. Today, Jason has a magic question that will help you recognize the mechanisms of success, even for things you don't understand— which will help you build more successful things too.