Trust is not binary, it's a gradient — and once you appreciate how it works, you can build (and maintain!) trust in smarter, more careful ways. It’s a concept called the trust battery.

Today, Jason will show you how to use it — and how it can help you build better relationships, professionally and personally.

In this episode, Jason checks in with Nicole to see how she's managing the demands of work and parenting a four-month-old. Nicole opens up about the mental load of being the parent responsible for most of the childcare logistics. Jason then phones a friend—his wife, Jen—who shares the systems she and Jason have put in place to create a more balanced and equitable approach to parenting.

You made something amazing, but people don’t get it. Here’s the problem: “Creating something” is only half the job. “Teaching others to understand its value” is the other half. Today, Jason explains how to be a better teacher so that your ideas will be taken more seriously, your work will thrive, and people will finally listen. 

Check out Poppy, the company that inspired this episode, HERE

When a video of a plane passenger refusing to give up her seat for a toddler went viral, the internet had thoughts—and most of them weren’t kind. Today, Jason and Nicole sit down to unpack why they're siding with the passenger, and what this viral moment reveals about how we rush to judgment online. This episode isn’t just about plane etiquette—it’s about the stories we tell, the facts we skip, and the cost of outrage culture.

By the end of the episode, you’ll walk away with a sharper lens for spotting bias in viral narratives—and how that same skill can help you make better, smarter decisions in business and in life.

HERE is the story referenced in the episode.

You’re being cautious. You want to do something, but you’re waiting for the right moment. You keep telling yourself: I must be careful. I can’t ruin what I already have. Today, Jason will help you move forward — and to do this, he is going to teach you the Messy Couch Principle. It’s a new way to assess your problem, and then find the confidence to act boldly.

Jason was asked for a favor— but told that he couldn't expect a favor in return. Should he be annoyed? Or is he expecting too much? Today, Nicole shares with Jason how she builds relationships that are mutually beneficial.

You know what you want. But it doesn’t make you happy. Maybe you reached a goal, but it wasn’t as satisfying as you expected. Or you’re chasing a goal, but it feels perpetually out of reach. Either way, now you feel stuck.

Today, Jason will share the antidote — which he calls “Say yes to more than what you want.” It’s a way of thinking beyond your immediate goals, so you aren’t trapped by them. Today, he'll show you how to do it.

In today's episode, Nicole and Jason are joined by a founder Nicole critiqued on this very podcast. Tea! This conversation could have gone one of two ways, but how this founder responds is *chef's kiss* perfection. This conversation will leave you with a script you can use next time you get some tough feedback.

Find the most excellent Kim Kaupe here: https://kimkaupe.com/

Originally aired in 2023

You’re stuck between two bad options:

Today, Jason will help you clarify a difficult choice — and he’ll show you how it works through a real-life example his friend lived through.

If you've ever been the center of a story that's unflattering or just plain embarrassing, you probably wish you could go back in time and undo it. Unfortunately we can't do that, but we can take control— and change— the narrative. Today, Nicole and Jason share how to do just that, and they start by unpacking a viral video that the internet got so wrong.