In this episode of The Negotiation, host Todd Embley welcomes Colin Jeavons, Founder and CEO of Nomix Group—a forward-thinking holding company reshaping digital commerce through AI, performance marketing, and creator-driven commerce.

Colin is a veteran of the digital space with over 25 years of experience, from the early days of commercial search in the late 1990s to today's AI-powered shopping revolution. Under his leadership, Nomix Group has driven over $2.5 billion in verified product sales and built an ecosystem spanning five specialized divisions—Shopnomix, Appnomix, Fanomix, Pronomix, and Creatornomix—each tackling different aspects of how consumers discover, evaluate, and buy products online.

Colin recently made waves by predicting that AI will drive a 30 percent surge in digital commerce spending across Western markets by 2027—a bold forecast reflecting fundamental shifts in consumer behavior. This conversation explores what's driving that transformation, how AI answer engines and agentic shopping are changing the game, and what Western brands should learn from China's leadership in social commerce, live-streaming, and creator-led shopping on platforms like Douyin, Xiaohongshu, and Taobao Live.

From the "post-advertising" era to the rise of creator economies, Colin offers a comprehensive view of where digital commerce is headed and how brands can prepare for a future where content, community, and AI converge to create "Commerce, Everywhere."

Discussion Points

·      Colin's background in digital commerce from the 1990s to today's AI revolution

·      What Nomix Group is and how its five divisions work together

·      The "post-advertising" phase of digital commerce and what's driving it

·      Colin's prediction: AI will drive 30% growth in digital shopping by 2027

·      What AI-powered commerce actually looks like—answer engines, agentic shopping, conversational AI

·      The explosion of creator-driven commerce and influencer marketing

·      Lessons Western brands should learn from China's social commerce playbook (Douyin, Xiaohongshu, Taobao Live)

·      Building "agentic marketplaces" where AI connects content directly to commerce

·      The infrastructure behind "Commerce, Everywhere."

·      How performance marketing is evolving in an AI-first, creator-driven world

·      Democratizing AI commerce tools for small businesses and ensuring fair creator economics

·      What's next for Nomix Group and digital commerce

·      Key advice for brands preparing for the AI commerce shift