In today's episode, we're joined by Co-Founder and CEO of Salesforce ISV partner, Aprika, Colin Johnson.

Colin shares his early career and background, how he initially became a part of the Salesforce ecosystem, and how he has successfully launched a number of products in the ecosystem, since.

 

Colin shares how Aprika first came about, how the business has evolved over the years, and how they leveraged the power of the AppExchange.

 

We discuss what makes a product business successful, how to best market a Salesforce product, and how to know whether the business has a promising future, when still in the early days.

 

Colin explains the power of the Salesforce Ohana and what he most enjoys about being involved in the ecosystem, and even shares some memories of the early Salesforce events that he attended. 

 

Make sure you're following Colin on LinkedIn to stay connected, and that you check out Aprika for how they might be able to help you. If you have any questions, then Colin can be reached at [email protected] or on Twitter at @aprika_colin.

 

We hope you enjoy the episode!